Our day-to-day life is influenced by pop culture and pop artists to an extent that we might not acknowledge it sometimes. We knowingly or unknowingly fall prey to trends and challenges that pop culture influences. We participate actively in these activities because we look up to artists and trendsetters, who challenge us to take these tasks. Throughout the year’s celebrities from around the world have brought in social media or fashion challenges. We can talk about the recent Dolly Parton challenge or the influence of the Hallyu wave on our daily lives. And most of us are following these trends so that we do not stay left out of the crowd. Pop culture has influenced our fashion and clothing too. Most people tend to buy the items of clothing that are being popularised by pop stars or actors. We can say that pop culture is controlling our life rather than influencing it. But we are happy being controlled or influenced because it gives us the spotlight and a chance to compare ourselves to the celebrities we love and look up to. Here, let’s know about Beyonce Brands.
In the modern days, we follow modern pop culture. Modern pop culture is propagated through mass media and aims to influence the younger generations. Pop culture consists of changes that take place in the fashion, movies, and music industries. We can say that wearing gowns and attending balls was pop culture during the regency and Victorian era. Similarly, wearing runway clothes and attending concerts is pop culture in modern times.
Pop Culture Influencers
The people who influence pop culture are revolutionaries because they prompt millions of people to follow in their footsteps. They influence our food and clothing habits, the way we speak, and the skills we want to learn. We are here to discuss one such influencer and legend who has influenced the music and fashion industry equally. She is a record-setter and the biggest black female singer in the music industry. She is known for her highest-selling albums and charts topping songs. An excellent businesswoman and a change-maker too. We are talking about Beyoncé Giselle Knowles-Carter. She is a trendsetter, an influencer, and a fashionista.
How well do you know Beyoncé?
We all know Beyoncé for her multidimensional music career, her phenomenal music, and her talent. We know that Beyoncé is the most powerful woman in the music industry, and she is one of the biggest black female artists of the present times. She started her solo career and went ahead to produce record-breaking songs and albums. In her three-decades-long career, she has created seven chart-topping albums and has starred in several movies. Her music has influenced other musicians and the industry and changed their approach as well.
Beyoncé, popularly known as Queen Bey among her admirers, has sold more than 118 million records worldwide. She had graced the cover of Times magazine in 2014 by topping the 100 most influential people list. She also made way in the Times list of 100 women who determined the last century.
Beyoncé net worth
In 2014 Beyoncé was named the highest-earning black artist of all time. Her net worth is estimated to be more than 500 million dollars. On the other hand, her husband Jay-Z’s net worth is more than 1.4 billion dollars. These statistics make them one of the wealthiest and most earning couples in the entertainment industry. Beyoncé is followed by millions of people on social media; therefore, she charges high prices for endorsement deals and social media posts. She charges more than 1 million dollars for an Instagram post and around 50 million dollars for an advertisement deal. She is also known to charge 3 to 4 million dollars for special shows. Because of the amount she charges, only the top brand can hire her for the work. Not many companies can rope her in, and only the top brands have succeeded by far.
Beyoncé Brands
There are brands that Beyoncé endorses, and there are brands that she owns. To get a better idea about her business ventures and net worth, one must know about both types of brands. Endorsements and brand promotion contribute towards the annual income and net worth of the person. We are here to discuss these brands, their services, their market value, and net revenue.
Brands endorsed by Beyoncé.
The brands endorsed by Beyoncé are well known for their luxury items and high price ranges. These brands are familiar with many buyers who love including luxury items in their day-to-day lives. Some of the well-known brands endorsed by Beyoncé are:
- Tommy Hilfiger
- Giorgio Armani
- Adidas
- H&M
- L’Oréal Paris
- PepsiCo
These brands are known for their market value and high revenue generation; hence, they can easily hire someone as posh as Queen Bey herself.
- Tommy Hilfiger: In 2020, the global retail sales of the brand were estimated to be 6.9 billion dollars. Tommy Hilfiger roped in Beyoncé in 2004 to endorse its fragrance called True Star. Being it quite early in her career, she was paid 250,000 dollars for the campaign. She was featured in an advertisement in which she performed her song Wishing on a Star. Later, the company came out with an additional release, the True Star Gold, which was also endorsed by Beyoncé.
- Giorgio Armani: The fashion house has created a tumult in the fashion industry, ever since it became a mainstream brand. The company’s valued trades were around 2.65 billion dollars, they are spreading their business by investing in luxury hotels and resorts. Well known for designing haute couture, shoes, watches, jewelry, eyewear, cosmetics, and home interiors, the brand hired Beyoncé in 2007. Beyoncé was roped in to promote Emporio Armani Diamonds, a range of perfumes.
- Adidas: The brand is the second-largest sportswear producer in the world after the brand Nike. Adidas is popularly known for manufacturing shoes, clothing, and accessories. In 2020 Adidas generated worldwide sales of over 19.8 billion euros. Beyoncé collaborated with the brand in 2019 and came out with a successful collection. The success of the first collection prompted the collaborators to collaborate for future schemes. The collection is assumed to surpass the sales of other Adidas collaborations, such as Yeezy by Kanye West. Beyoncé was heard quoting in an interview that this partnership is for a lifetime.
- H&M: The products manufactured by the company are affordable and trendy. Beyoncé was made the face of the brand in 2013 for H&M’s summer collection. The collection was called Mrs. Carter in H&M and it was inspired by Beyoncé’s style. The soundtrack for the campaign was Standing on the Sun from Beyoncé’s 5th studio album. Beyoncé said she always liked H&M’s idea of affordable and enjoyable fashion.
- L’Oréal Paris: Currently the world’s largest cosmetics manufacturers, the company is known for its skincare, make-up, haircare, fragrances, and hygiene products. The brand produced an annual revenue of over 29.9 billion euros in 2019. Beyoncé worked as the face of L’Oréal Paris from 2001 to 2013; during this time, she made an appearance in several commercials. She endorsed cosmetic products, including Feria hair color and L’Oréal Paris Infallible. The brand made Beyoncé her trademark lipstick color as a part of the Stars Collection.
- PepsiCo: The brand owns the food, snack, and beverages market. Well-known brands such as Pepsi, Tropicana, Quaker Oats, and Lays are owned by PepsiCo. As of 2021, PepsiCo has 23 labels under it that produced over 1 billion dollars in sales. PepsiCo hired Beyoncé as a brand ambassador in 2012. This deal with Pepsi is one of the highest-paid endorsement deals, estimated to be around 50 million dollars. Beyoncé has starred in memorable Pepsi ads that have earned millions of views.
Other than these brands, Beyoncé has also endorsed Samsung, American Express, DirecTV, Crystal Geyser, and Toyota
.This is the general information that a person requires to know about the brands that Beyoncé endorses. The mentioned brands are some of the biggest brands and biggest deals of Queen Bey’s career.
Let us now look at the brands owned or founded by Beyoncé or if she has invested in the brands.
Brands owned by Beyoncé
As a celebrity who has assets and investment to start their brand; it is considered a smart move to launch a brand, merchandise, production house, or clothing company. These brands generate revenue that contributes towards their net worth. Beyoncé smartly invested in her brands, and today, these brands are leading the entertainment industry. Here is the list of brands that have been founded and owned by Beyoncé:
- Parkwood Entertainment
- Ivy Park
- House of Dereon
We must keep in mind that some of these brands are active presently while others shut down because of some reasons.
Let us discuss the mentioned brands briefly for further information.
Parkwood Entertainment LLP
Headquartered in Los Angeles, California, Parkwood Entertainment is an entertainment and management company established by Beyoncé Knowles-Carter in 2010. The company mainly focuses on music production, television specials, and motion pictures associated with Beyoncé. The company originally started as a production system for videos and films in 2008. Beyoncé named her brand after a street in Houston, Texas. This was the street where the singer once lived.
- In October 2014, Parkwood Entertainment collaborated with Topshop, to give birth to Parkwood Topshop Athletic Ltd, to create an athletic, streetwear label.
- In 2015, Parkwood started managing the careers of forthcoming artists and signed Chloe x Halle, Sophie Beem, and Ingrid. This was when the brand ventured into the management field.
- In 2016, Parkwood entertainment released Beyoncé’s sixth studio album, Lemonade. The album was followed by a 60-minute movie of the same name which was premiered on HBO.
- In 2015 and 2017, Parkwood Entertainment was listed as one of the Top 10 Most Innovative Companies in Music.
- The current CEO of the company is Beyoncé.
- Steve Pamon is the president and COO of the company.
- Janet Rollé is the General Manager of the company.
- Some of the subsidiaries of the company are:
- Parkwood Entertainment
- Parkwood Topshop Athletic Ltd
- Parkwood Pictures
- Parkwood Management
- Parkwood Ventures, Inc.
- Parkwood Touring, Inc.
Ivy Park
Headquartered in New York, Ivy Park is an athleisure apparel line owned, governed, and administered by Beyoncé. The line was introduced through the management company Parkwood Entertainment. The line was founded collectively by Beyoncé and Sir Philip Green in the year 2016.
Ivy Park began as a collective enterprise with Topshop in October 2014 and operated as Parkwood Topshop Athletic Ltd. The name Ivy Park was an homage to Beyoncé’s daughter Blue Ivy Carter and Parkwood Park in Houston.
- The athleisure range includes tops, bottoms, swimwear, and accessories ranging from $30 to $200.
- In November 2018, Parkwood Entertainment obtained complete possession of the Ivy Park brand from co-founder Sir Philip Green.
- Ivy Park has collaborated with Adidas to drop three ranges in 2019, 2020, and 2021.
- The first range of Ivy Park X Adidas marked the end of the collaboration between Topshop and Parkwood Entertainment.
- In February 2021, Adidas announced the third collection named Icy Park with Beyoncé.
- The Ivy Park X Adidas collection is likely to surpass other Adidas collaborations, such as Yeezy by Kanye West.
House Of Dereon
- The fashion range was launched by Beyoncé and her mother Tina Lawson in the year 2006.
- The line included casual wear, such as sweatpants and sweatshirts.
- The style was motivated by three generations of women in Beyoncé’s family.
- The title Deréon gives praise to Beyoncé’s maternal grandmother.
- The ranges were launched in London and North America.
- Since 2012, the range for younger people has been suspended.
- House of Dereon clothing line was shut down in 2012 after a turbulent six-year run period.
Conclusion
It is safer to say that Beyoncé is not just a trendsetter but a trend herself. She is one of the most-followed personalities on Instagram and Twitter, one of the highest-paid female performers, and one of America’s richest self-made women.
People recognize Beyoncé not only for her music but also for her multi-million brands and brand endorsements. Her multifaceted career has put her on the pinnacle. Queen Bey will always be the top priority for leading brands to endorse their goods because no one can do it better than her.
