Marketing

The Five-Step Marketing Research Approach and How to Use It?

Introduction The five-step marketing research approach is a problem-solving approach used to determine gaps in the market and possible problems that are solved by implementing the appropriate tactics. Someone that is very versatile should be appointed for this process.  The Five-Step Marketing Research Approach and How to Use It? Identifying the problem, analyze, gathering data, …

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How I Became a Freelance Writer for B2B SaaS & Digital Marketing Brands

Jessica Pereira is a freelance writer for B2B SaaS and Digital marketing brands. After getting frustrated with finding a job, she decided to build her own career at home, doing what she loves… writing! Over the past year, she has successfully built her services to work as a full-time writer. How was your university time?  …

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“Don’t let the imposter syndrome rule you. You deserve to be in the room you’ve earned your place in” – Aafiyah

I’m Aafiyah, I’m 22 years old and I’m a published writer and in the process of completing my Masters study at Durham University in the UK. I always knew I wanted to be a writer, but I never knew how. Books were always a huge part of my life, I used to spend my weekends …

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