Marketing

How did I end up as Freelance Copywriter and Content Strategist?

Chris Lawrence is a Freelance Copywriter and Content Strategist in Montreal, Canada that works with companies worldwide to write content that answers the questions that their audience is asking and creates strategies that help content reach the right people. Chris also has a strong interest in Public Relations and is currently completing a Certificate in …

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The Five-Step Marketing Research Approach and How to Use It?

Introduction The five-step marketing research approach is a problem-solving approach used to determine gaps in the market and possible problems that are solved by implementing the appropriate tactics. Someone that is very versatile should be appointed for this process.  The Five-Step Marketing Research Approach and How to Use It? Identifying the problem, analyze, gathering data, …

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