How the correct breakthroughs at the correct time make a star, the correct marketing can take a product to new heights. It is the marketing coordinator’s expertise to make or break the image of their firm’s products. While most people consider marketing to be a conventionally business-related skill, this is an art form that includes rigorous immersion of the mind and extensive use of the right side of the brain- the creative dude in you. We will discuss the Marketing Manager Coordinator job description in this article here.
Marketing Manager Coordinator
A Marketing Manager Coordinator must maintain a grade A skill game while simultaneously juggling his social networking skills and personal life.
It goes without saying that a marketing coordinator must always be equipped with his data to come up with spontaneous and bold decisions for his team or partner when on the radar, but this remains the case even when he’s off duty. To be in marketing implies being a wild dog- you always have to be on the tip of your senses, be it intellectually or emotionally. When you are looking to market a product, inspiration can hit at any time, anywhere- be it in the form of a life experience or even witnessing a child play. And when an idea does dawn upon you, you as a marketing coordinator must be in a position to accept that fact and be able to transition it into your project seamlessly. This is nothing but simple observation. While it certainly requires one to be mindful of his surroundings and himself, this practice only improves with time.
So, from the above discussion, we can promptly conclude that marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large- which in layman terms means the action or business of promoting and selling products or services. While this marks the territory of marketing, we must keep in mind that business concepts have a very fluid nature- they tend to cross over each other quite often. For instance, while a marketing coordinator might make a pitch for sales based on data collected over a period of time, an advertiser may come up with a showcase idea purely based on his imagination. While both these roles are completely interchangeable, they both hold their importance in a firm. They are two very different yet vital entities required for a successful promotion of a product. Now that we have understood exactly is the ethos of marketing, it only makes sense to understand what one must expect when he fills such a position.
The first and very obvious task that one must expect as a marketing manager is developing and implementing marketing and advertising campaigns. While these two are different tasks, one must be able to transition between the two seamlessly. While it is one thing to pitch in feasible yet bold and daring ideas to improve product engagement, it is quite a task to actually be able to implement them in a real socio-economic scenario. For instance, consider working for an ice cream company. To launch a new flavor of ice cream, an idea like sending free ice cream samples taped to a newspaper seems pointless, given that the target audience is a little distracted by the bustle of their day ahead- not to mention the colossal drain of product. Instead, giving away a sample ice cream every time someone buys a signature flavor would increase the reach substantially. Hence, being able to pitch meaningful ideas, which walk in terms of the product, can go a long way for your career and your firm.
Now moving ahead, we have to track sales data, maintain promotional materials inventory, plan meetings and trade shows, maintain databases, and prepare reports. This is quite a dreaded task and has a reputation for boring someone to death. However, this still stands as an essential task. Similar to how it is important to study the past to make sense of the present and tread into the future, it would be very foolish of one to overlook previous trends before making a somewhat valid pitch. While marketing is a demanding position where brainstorming is vital, sometimes kicking back and checking previous responses, graphs, or even feedback forms gives birth to a legendary action plan. So always keep in mind to have your facts and details right- one faulty brick and the dream house comes crumbling down.
The next responsibility is something the job title gives away. As a marketing coordinator, you stand at the concourse of all the departments of the firm. For instance, if a marketing team member coordinates with the graphics team, he always keeps promotional materials ready by the previously discussed requirements with the graphics department, has a list ready for inventorying stock, places orders accordingly, and verifies all his sources and receipt. An ideal manager would be kind and know it all about what s going on in this cabin. It is only this way that he can coordinate with all the departments and ensure a happy and smooth work environment for his team and everybody else in the firm.
Moving ahead, we have the dreaded share of our research work. This research ranges from the best way to execute a marketing plan to bigger issues like finding new clients. This is a necessary step as this is what forms the basis of the details and facts along with previous data, which gives form to new trendy pitches. While this is limited to research that helps the firm grow, an aware marketing manager would always have information regarding his product, his job, and his client up to his sleeve. That makes perfect sense because to unravel a mystery. It would be best if you had your facts straight. To be able to pitch in, having apt information gives one an upper hand meaningfully.
Now that we have covered the basics of marketing that people call the foundation of researching and analyzing a job, let’s figure out what kind of education you are expected to ensure the cat is in your bag. While a convention approach would suggest pursuing marketing as a major after high school, one must recall a point discussed earlier- the concepts of business are fluid and often overlap each other. While marketing is an individual avenue in itself, it would be most fitting to look at it as an umbrella that consists of several verticals. Marketing is a very dynamic subject to pursue, but it is not necessarily the only option to make it in the industry.
There is an array of choices available in terms of majors ranging from business analytics to communications. Students often prefer to take up marketing as a minor alongside some other majors, although some also put in the effort to pursue a double major, including pure marketing alongside a complementary subject. Other subjects for students considering this career diverge from sales management, public relations, and sometimes even literature and brand management.
Nowadays, with the advancement of the education sector and better education personnel, there are now marketing sector subjects. For instance, for somebody aspiring to work as a digital influencer, a degree specific to digital marketing would be a better perspective as a major rather than a plain old marketing degree. Similarly, other marketing streams such as search engine marketing, content marketing, social media marketing, video marketing, email marketing, product marketing, or even experiential marketing have their own wing of majors under the umbrella of marketing as a whole. However, one must note that the introduction of these new subjects is still in the survey phase, and there is still a long way to go for these subjects as induvial majors. Presently, most students prefer to opt for these exotic subjects as minors or even elective courses- if they are willing to give up a few college parties. Even as plain electives, these courses demand loads of time and effort, and one would be advised to take them up only if they are up for the challenge.
Through this article, it has been emphasized multiple times that business concepts are fluid. Then what justification do we give to the existence of so many subjects if we could study one subject and slide into any designation? Well, it does not quite work like that.
Let us try to enunciate this with an example. Consider two people, of which one who has majored in marketing and the other in communications. Now, both of them are equally eligible for the job, but their skill sets vary largely. Marketing as a major is very data-driven, while communications are content-based. As the name suggests, communications deals with more content base value- it includes more writing, be it based on some papers which are often stripped from the media or simply presenting essays. Marketing, on the other deals with an analytical palette including topics like calculus, coding with a touch of academic writing. Marketing is considered under the business umbrella, whereas communication is seen as a liberal arts subject. But in conclusion, they largely share the same job opportunities with slight variations, which really is different from firm to firm. Even the pay stands the same, starting from $45,000 to $75,000 for fresh graduates to those who are mid-career. Given that this is a big range for choosing a figure from, your paycheck is really dependent on the kind of work you can pull off as a professional while simultaneously making sure all the foundation work stands completed.
5 Points to Know Before Becoming a Marketing Manager Coordinator
Now that we have covered everything to know before entering the very competitive industry, let’s treat you with 5 bonus points- things you must absolutely know before starting a career in this sector.
- Experience is key.
This is a pretty straightforward tip- the more experience you have higher the edge you have over the others unless they’re Emily Cooper from Emily in Paris, of course! But this is a little worrisome for those fresh out of college. So, we have a pro tip for you lot. Always remember that anything even remotely about the concept of marketing you can count as experience- be it any managerial role you took up in school or any internships that you had taken up in school or university.
While you are portraying your experience, make sure to give yourself credibility. Never be meek about your experiences- just because you were in school does not mean your experience does not count. Make sure to show off your growth as much as possible. Plot graphs that show how much you have evolved through the internship or the task you have been assigned. For example, if you were part of the engagement team, make it a point to project the impact you have made and the value you brought to that job. Do not let not having a formal job experience intimidate you.
- Keep learning and growing.
This implies even after you get a job. You have to keep yourself up to date with the recent happenings. If you are a student, it would always be recommended to enroll in an education program with a college. But in case you are not able to do so, due to living in a remote location of unstable finances or any other reason, you can always bring education to you- through online courses. There are so many credible online learning platforms like EdX, Coursera, Udemy, and many more, most of which are also free of cost.
In the marketing business, you might want to switch your job at any time, be it under the stem of marketing or even switching to a different stream. So it is always a good idea to stay on your tips.
- Not every marketing career is like that of Emily in Paris.
If you have not seen Emily in Paris yet, the plot portrays a young, bold woman who moves to Paris to pursue a career in marketing, and her life is a tremendous success filled with amazing pitch ideas every day and fancy parties.
While marketing can be like that- a luxurious position, it can also give you a taste of drastic contrast. Firstly, entry-level work is really more data entry, implantation of existing plans and pitches, product promotion, and other non-brain teasing tasks. Secondly, it is only after reaching certain experiences that freshers are allowed to be a part of the pitch, let alone making an individual sales pitch. Finally, the nature of your company really dictates what your job will be like. Doing marketing for a construction firm will be very different from marketing a perfume- so your role in the company is largely dictated by which company you decide to work with.
- Ask questions.
When you join a new job, everything can be foreign and overwhelming, which is absolutely natural. But even after you get the hang of the work, there are bound to be situations where you find yourself at dead ends. In situations like these, it is important to bring up the courage and ask for help- even if it is a silly Microsoft Excel doubt.
You must also remember that it is okay to ask around how work goes about in the other departments because if you ever switch firms or jobs, there might be a question regarding your unilateral skill set if you have not equipped yourself with other methods of work, and that could be a very sticky situation.
- Do not hold back from pitching outrageous ideas.
When you are new at a job, even if you are an experienced professional, speaking up in meetings and pitching your ideas and concept can still be a terrifying prospect. But this is a fear you must rise above because if you don’t speak for yourself, no one will. Always remember that nothing is too crazy in marketing- if someone did not already come up with it, it is your chance to jump in and pitch that incredible idea.
Another fact that really help boost the confidence of those who are fresh out of college and are very intimidated by the professional meeting set up remember that the firm hired you because they wanted your opinion. Firms hire freshers all the time because they want a fresh perspective. They are looking for a clean slate that can bring in zest and trends to their firm. So, bring on your panache and speak your mind, else you are just defeating the purpose of hiring you in the first place.
Now that we are well acquainted with all the terms of marketing as a career, what are you waiting for? Go get that job! Good luck!