Monster Energy is an energy drink that was introduced in the United States in 2002. Monster Energy is one of the most influential and quintessential energy drink brands in the world with its unique green-claw logo recognized by people far and wide. It is a globally recognized brand that is most notably known for the sponsorship and support of sporting events such as motocross, skateboarding, snowboarding, MMA, BMX, and other such extreme sports. Here, we’ll know Who Owns Monster Energy?
Monster Energy also has a strong influence on the music industry promoting many notable artists of this era such as Fetty Wap, 21 Savage, Iggy Azalea, and Machine Gun Kelly among others. These artists are among the celebrities who endorse Monster Energy and chose to use these Monster products for energy.
Monster Energy was developed by the American company, Hansen Natural Corp. The Monster Energy drink was introduced in the market in April 2002 and has become very popular among the residents of the U.S. as well as in other parts of the world since then. Due to the wide success of the Monster Energy drink the company rebranded itself after their successful energy drink in 2012 and came to be known as Monster Beverage Corporation. Monster Energy is thus owned by the Monster Beverage Corporation of which Rodney Sacks is the CEO and chairman, and Hilton Schlosberg is the President and the Chief Operating Officer. The headquarters of Monster Beverage Corporation is California, U.S.
Monster Beverage Corporation (formerly Hansen Natural Corp.) was founded in 1935 by Hubert Hansen in South California. The company originally sold only juice products but has made a name for itself as one of the leading companies in the energy drink industry. The company developed and marketed the Monster Energy drink in 2002 that became very popular and has exponentially grown in popularity throughout these decades. Monster Energy was one of the first energy drinks to be available in the market that originally came in two flavors. The classic Monster Energy and the reduced-calorie Monster Energy. The energy drink has become one of the most popular energy drinks around the globe, especially among the youth. Monster Energy has remained one of the top energy drinks since 2014 and has a 35% market share in the energy drink industry.
As is the case with most energy drinks available in the market, Monster Energy also comes with warning labels letting the consumers know that the overconsumption of the drink than its recommended amount is injurious to health. The European Food Safety Authority concluded that overconsumption of this drink may lead to cardiac and psychiatric conditions, however, adequate consumption of Monster Energy is not a concern.
Does Red Bull own Monster Energy?
Monster Energy is not owned by Red Bull. The two companies that own Monster Energy and Red Bull have no connection to each other in any way besides both of them being popular energy drinks in the market. Monster Energy was developed by Hansen Natural Corp. and released into the market in April 2002. The two original flavors of Monster Energy drinks marketed by Hansen Natural Co. after the release of the energy drink were the classic Monster Energy and the reduced-calorie Monster Energy, which had lower sugar content than its counterpart. These flavors were among the top flavors among all energy drinks until 2007 when coffee companies began competing in the energy drink market bringing in their unique flavors. To compete with this Hansen Natural Corp. started marketing Monster Energy drinks with coffee in them.
Hansen Natural Corp. on January 5th, 2012, changed its name to Monster Beverage Corporation after the Monster Energy drink that had grown very popular and was the largest source of revenue for the company. As of 2020, Monster Energy had a market share of 39% in the energy drink industry which is the second-highest share owned by a company in this market. The first being Red Bull, a private company owned by Dietrich Mateschitz that has a market share of 43%, as of 2020. The original headquarters of Hansen Natural Corp. was Southern California but was relocated in 1998 to Corona, California, U.S.
The current standing of Monster Beverage Corporation
Monster Beverage Corporation (formerly Hansen Natural Corp.) originally sold juice products when the company was first established. But after receiving good reception and fame for their Monster Energy drink, Monster Beverage Corporation established itself as an energy drink company and sold its sodas, juices, and other non-energy drinks such as Hubert’s Lemonade, Blue Sky sodas, and Peace Tea among others to The Coca Cola Company in 2015. Currently, Monster Beverage Corporation has thirty-nine energy drinks under its brands such as Monster Energy line, Java Monster, Juice, Hydro, Extra Strength, Dragon Tea, Muscle, Import, and Rehab in the U.S.
Besides its globally recognized Monster Energy drink, Monster Beverage Corporation is as widely known for sporting different sporting events such as MMA, BMX, Moto GP, snowboarding, skateboarding, the Monster Energy NASCAR Cup Series, motocross, and other such extreme sports. Monster Energy has also had a significant impact on the music industry, promoting many notable artists of the time, including Fetty Wap, 21 Savage, Iggy Azalea, and Machine Gun Kelly. These musicians are among the celebrities who support Monster Energy and have chosen to use Monster products as an energy source. Although many critics state that Monster Energy is not good for our health, it has continued to rise in popularity as an energy drink in the U.S. as well as in other countries despite these criticisms.
Link to the article list the drinks sold by Monster Beverage Corporation: https://www.monsterbevcorp.com/
Is Monster Energy bad for our health?
Although there have been many reports documenting deaths of individuals after consuming Monster Energy, those reports could not prove a link between the drink and any health issues. One such example is the case of Anais Fournier, a 14-year-old who died in 2011 after drinking two cans (1.42 L) of Monster Energy. The cause of the death was reported to be caffeine toxicity and Monster Beverage Corporation was sued by the victim’s parents the next year but no conclusive evidence linking the death of Fournier and the drink could be proven.
Monster Energy thus comes with a warning stating that overconsumption of this drink may cause harm to one’s health. The European Food Safety Authority has also concluded that overconsumption may lead to cardiac and psychiatric disorders but drinking adequately causes no concerns. However, in India, the FSSAI (Food Safety and Standards Authority of India) has banned energy drinks that contain both caffeine and ginseng since 2015.
Link to the article illustrating the effects of drinking Monster on our health: https://beastlyenergy.com/is-monster-energy-drink-bad-for-you/
Conclusion
Monster Energy, owned by Monster Beverage Corporation is a popular energy drink in the U.S. as well as other countries that have garnered fame and recognition all over the world. This popularity has made Monster Beverage Corporation one of the leading energy drink companies in this industry owning 39% of the market share, being the second-highest shareowner in the energy drink industry after Red Bull. The total revenue of Monster Beverage Corporation was $1.244 billion as of 2021 and its net worth was estimated to be around $47.7 billion as of 12th July 2021.
Frequently Asked Questions
- How much sugar is there in Monster Energy?
The amount of sugar content in a Monster Energy drink depends on the type of Monster Energy drink one is consuming. The classic Monster Energy drink contains 56g of sugar per 500 ml of the drink whereas the Mega Monster Energy drink contains 162g of sugar per ml of the drink. This is equal to almost 11 tablespoons of sugar which is equal to the sugar consumption needs of an adult for two days.
- Which Monster Energy flavor is the most popular?
Although there are different varieties of Monster Energy drink available in the market such as the Monster Energy Lo-Carb, Monster Assault, Monster Energy Absolute Zero, Monster Energy M80, Monster Energy Pipeline Punch, Monster Energy The Doctor, and Monster Energy 44 among others, the most popular Monster Energy drink in the U.S. as well as in many parts of the world is the Green Monster Energy Classic. The demand for the Monster Energy Classic is 60% greater than the demand for other Monster Energy flavors.
Link to the article listing the top flavors of Monster Energy:
https://www.thetoptens.com/best-monster-energy-drink-flavors/
- What are the major ingredients of the Monster Energy drink?
As with any other energy drink, the major ingredient of Monster Energy is carbonated water, sugar, and glucose i.e. sugar in its simplest form. A 500ml of Monster Energy Classic contains almost 56 g of sugar which is equal to two days worth of sugar requirement for an adult. It also contains citric acid, natural flavors, and taurine among others that give this drink the flavor that we are all used to.
Link to the article listing all the ingredients that are used to make Monster Energy: https://melmagazine.com/en-us/story/monster-energy-drink-ingredients
