Google today has become synonymous with searching for something on the internet. Google’s targeted services and its immense popularity are why it holds a 92.47% market share as of January 2021. However, Google is not limited to being a search engine, offering email services via Gmail and Google Workspace tools, and has its own mobile phone line (Pixels). Today’s topic is Google- Mission & Its Vision Statement Analysis.
Google LLC has established itself as one of the leading companies that provide numerous internet-related services. Since its foundation in 1998 by Sergei Brin and Larry Page, Google has undergone some significant strategic changes, including changing its name from Google Inc. to Google LLC. Google has stayed on top of its game since its founding because its original leadership focus has remained the same throughout, allowing the changes made to this multi-billion dollar company to grow.
In simple words, Google’s mission statement explains the aim of this corporation, which is to step into the future without losing sight of its beginning. On the other hand, its vision statement presents the aim that the corporation now strives towards and would continue to strive towards to achieve.
Therefore, analyzing the mission statement without the vision statement and vice versa would be an incomplete endeavor as these statements aim to explain the company’s core values. Moreover, analyzing these together would also enable one to understand how instrumental they have been to its success.
Google’s Mission Statement
“Our mission is to organize the world’s information and make it universally accessible and useful.”
This seemingly straightforward mission statement outlines the goal that the company aims to achieve, which has been successful for more than two decades. Breaking this statement down to its core elements would give us a better idea of what the mission statement is truly saying. It can be divided into the following elements:
- Organizing all of the world’s information available
- Making said information accessible
- Presenting the organized information in a useful manner
Mission Statement Analysis
Brin and Page founded Google with the singular goal of making it a search engine that would allow users to access useful information by automatically sorting through all the related information available on the vast sea of the internet. Today, Google is a platform that allows for simultaneous use of the website for searching and disseminating information. Since the content accessible on Google ranges from all the digital formats currently known, its users are never disappointed when they turn to this website for assistance.
But why is Google so popular among users all around the world? This can easily be answered by considering the first core element of the company’s mission statement. The organization of information is done so that the user is always presented first with relevant results, automatically sorting out all of the irrelevant content that may show up based on the search keywords. In addition, Google’s advanced algorithm makes sure that the information provided to the user on the first page is reliable and as relevant as possible.
Google’s mission to organize information is also made possible with the help of its Search Index. With the appropriate use of Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Google can fulfill its mission of successfully managing the dissemination of information.
New and more relevant information is put forward while older information is not removed but stored, so the most up-to-date content comes first in the results. Along with the search engine, Google also has a separate domain to aid users in looking up literature related to academics, namely, Google Scholar. The world’s information hence is made accessible to the user with just one click.
The “world’s information” organization emphasizes that Google aims to serve universally by accessing and circulating the world’s information universally. In addition, the organization aims to serve worldwide that finds its place in the mission statement, committing to the diffusion of information in a “universally accessible” manner. Using both of these phrases highlights that Google is a global platform and aims to continue.
Given that Google aims at the global dissemination of information, any and each of its users would admit that they do a great job providing the needed information. And this propagation is not only readily accessible with just one click but is also made available in a way that allows for its “useful” manoeuvering. One of the best parts of Google’s services is that this extends to all subsidiaries under its name.
Whether you are using Chrome to satisfy your curiosity or are looking up a video on YouTube, Google’s algorithm is always at work. Google Assistant expands the accessibility of information with voice commands, making information available even if you cannot physically type to search for information. In addition, Google’s algorithm works to provide its users with suggestions based on their recent searches, increasing traffic based on user trends, and personalizing the information available to them to give them the best results.
Maybe that is why Google’s mission statement sums up its operations so aptly. The collation of personal data and the general focus on user needs makes Google services largely preferable worldwide.
Google’s Vision Statement
Google’s vision statement aims “to provide access to the world’s information in one click.”
A necessary and true extension to the mission statement, Google’s vision statement can easily be understood by its customers. Given that all of the information is just one click away, users can instantly relate to the service provided to them via this vision statement.
Furthermore, based on the analysis of the mission statement, the brevity of the vision statement becomes more comprehensible as that one click would allow for the user to access all of the world’s information organized in a way that is relevant to the user. The core components of the vision statement can be listed as follows:
- Facilitating Access to the World’s Information
- Allowing for Rapid Access with One Click
Vision Statement Analysis
Google’s vision statement basically follows up on the organization’s mission statement, elaborating on how the company facilitates the accessibility of useful information from around the world. The means with which this is to be done is also mentioned in the latter half of the vision statement with just one click.
Whether it is by a single click, by pressing a key on the keyboard, or by the touch of a finger (in the case of smartphones), the essential message remains the same. The dissemination of information should be easy for the user and as minimally time-consuming as possible. Thus, the vision statement seems to send the same message to the user as its mission statement. The only difference is that the former describes how the user needs to be involved in this process of circulation of information.
Google’s vision of making information accessible to its users in an instant is based upon the struggles people had to previously face to get access to information from around the world. Spending time sifting through available materials in the library or looking through books and spending money to get access to certain resources did not seem to be working.
The founders of Google thus imagined an open-access platform that would be like a library at your fingertips, allowing the users to save both their time and money while they looked up information online. Google, therefore, became responsible for not only the dissemination of information but also for storing relevant information so that it can be accessed if and when desired by any user across the globe.
Google’s system is such that it encounters little to no complications as it sorts through oceans of data available online. When a user looks up a certain piece of information, Google’s search index goes through the organized information to find data relevant to the user’s demand and promptly presents it to them. While this is what the search engine aims to do, the vision is to do it rapidly with just one click from the user.
Google’s Core Values
Understandably, a company as versatile as Google would need more than its mission and vision statement to abide by. However, from its early days, Google has firmly adopted and believed in its core values. These are as follows:
- Fast is better than slow.
Continuing on Google’s aim to provide speedy service to their users, this value is religiously followed by the company so much so that any user can testify for it.
- Focus on the user and all else will follow.
Whether it is personalized recommendations on YouTube or a glimpse of your memories on Google Photos, Google has a way of making its users feel valued and important.
- Great just isn’t good enough.
This core value aims at perfection, and since nothing truly is perfect, there always remains room for improvement.
- There’s always more information.
An internet-based platform that is centered around the circulation of information knows its value. While there already exists a huge database of information at Google’s disposal, there is new content coming into being at any given moment. This is exactly why there needs to be a constant endeavor to add more information to their arsenal.
- You can be serious without a suit.
Professionalism in the workplace is highly valued, but it does not depend on how you are dressed. You can be a model employee or a visionary even if you choose to dress casually. Suits don’t matter at Google. Your mindset does.
- Democracy on the web works.
Google is an open-access platform. Since the information available is accessible to all, Google promotes the free circulation of all kinds of information and seems to be profiting from it.
- You don’t need to be at your desk to need an answer.
Out-of-the-box thinking is always appreciated.
- You can make money without doing evil.
This core value resembles the company’s slogan before June 2018, which was “Don’t be evil.” Seemingly an extension of point 6, this core value emphasizes that profit can be made without compromising ethics.
- The need for information crosses all borders.
Reflecting on the organization’s mission and vision statement, this core value reiterates that borders do not bind information, and neither is the need for said information. If global information were not available on Google, it would probably not have become what it is today. The universal accessibility of information is what makes Google so focused on its services.
- It’s best to do one thing really, really well.
Even though Google has branched off into numerous subsidiaries and is exceptionally great at providing user-centric services on all these platforms, the moment one hears Google, the mind jumps instantly to the browser. And rightly so. If Google had not been “really, really” good at providing answers to their users worldwide, they would not have become successful enough to branch off into other domains.
In conclusion, Google’s success can be attributed to the religious following of its mission and vision statement and its core values. Google as an organization aims at providing data to its users but not in a haphazard manner. Google is not satisfied with just having information. After ensuring that data is present, the next step is to organize it to allow for systematic dissemination of it. Google seeks continual growth and knows that there always exist ways to improve without resorting to “evil.”
Google’s current slogan is “Do the right thing.” And no one follows this slogan better than Google itself. The propagation of information to any corner of the world is no small feat. Still, this organization does it simply because they believe that the “need for information crosses all borders.” The mission and vision statement and the core values stand for Google’s aspiration to keep growing while keeping their feet on the ground, which means not forgetting what they had initially planned to do for their users.