Introduction:
Given the role of the internet in promoting the business, one cannot ignore a graphic designing job. The demand for graphic designers is on boom especially after the pandemic and lockdown when everything has shifted to online mode. But this simple-looking profession offers vast opportunities. SO in this article, We will explore different Graphic Design Job Titles that will help you make an informed choice about this profession.
What is graphic designing?
Graphic designing is an innovative field wherein a person uses words, images, symbols, and other such techniques to portray data and information in a creative style. We see graphic designing almost daily in our life, be it the logo of a company, advertisements of various brands, packaging of products, and much more. So, a Graphic designer is someone who has to combine page layouts, visual arts, symbols, texts, etc. to portray information and data.
Various job titles in the Graphic designing industry along with detailed responsibilities and job details:
Graphic designing job titles are mostly divided into three groups, as below:
- Senior professionals or graphic designers:
At the senior level, we usually have uppermost graphic jobs
- Middle-level professionals
- Initial level professionals
As a person becomes experienced in one field, the post rises. So let’s look at the most famous graphic designing job titles.
- Creative Director:
The topmost position or senior professional job in the graphic industry is often occupied by a creative director. The creative director then assists and leads a team of professionals who look into the development of various advertisements, logos, and other graphics. He also monitors the campaigns that the team has to design. For smooth functioning of all the work, a creative director works with the assistance of the Assistant Director. With the help of the Assistant Director, the creative director formulates various plans and strategies that can help in the popularity of various projects that they have undertaken across various channels.
Besides dealing with the team and assistant director, the Creative Director has to coordinate with the client also. He ensures that meetings are taken place with clients from time to time so that the needs and aspirations of the project are clear and the time can go in the right direction.
- Art Director:
The next most famous job title in the graphic industry is that of Art director. An art director is concerned with the designing of brochures, websites, advertisements, promotional material, etc. that can help in boosting the business outreach. He plays a supervisory role over a team of production artists. He works in proximity with the creative director and updates all the work on the graphics and projects to him. The main duty of an art director is the management of the team rather than the creation of designs. They ensure that the overall final visual gives an impactful and strong message. The main skills required for becoming an art director are leadership qualities, the ability to identify the skills of different members of the team, a detail-oriented approach, etc.
- Brand Identity Developer:
As the name suggests, a brand identity developer is responsible for working on the marketing projects of a brand that can increase its visibility. He is responsible for designing logos and trademarks for different brands that can help them to have a unique identity in the market.
- Designer for Broadcasting:
The broadcasting designer is responsible for all the materials that are to be broadcasted. This includes promotional materials, on-screen graphics, PPTs, and much more. A broadcasting designer must help the brand in getting visibility on digital platforms.
- Logo Designer:
Logo designers are concerned with bringing unique ideas to portray the company’s values in a unique logo. Since we know that logos are an integral part of a company’s identity, the logo designer has to ensure that the message of the company is getting reflected in an attractive visual. All and all, a logo designer is responsible for suggesting unique logos that can help in better marketing of products and services. A good logo designer can fetch almost 17.67 Usd per hour.
For instance, the logo of Hyundai that looks like H is a handshake between two people. So this logo is an ideal example of an attractive logo that shows the true message of the company (i.e. to support the customers at every point) and also marks a unique identity that resonates with the name of the company (H for Hyundai).
To become a logo designer one must possess a graphic designing bachelor’s degree. He or she must also possess strong illustration abilities and a strong understanding of customer preferences.
- Illustrator:
Another important job in the graphic designing industry is that of an illustrator. Illustrator, as the name suggests, is responsible for illustrating the idea of the brands on different digital platforms. These messages are circulated in the form of images or videos so that the true message of the company gets illustrated to the masses.
- Content developer:
Content is an inseparable part of digital marketing. Even in our life, the speeches that we hear, the shows that we watch, and almost everywhere, we can see the importance of content. Therefore a content developer has to play a very essential role in the marketing strategy of a brand. A content developer is given the duty to formulate the content for various platforms. To create awareness about the client company’s products and services, the content developer writes quality and creative content in form of captions, blogs, articles, videos, images, and other such modes.
- Web Designer:
The webpage is a crucial component of a brand’s visibility on the internet. It is on this website that people go and search about various products, services, opportunities, goals, aspirations, and other such related aspects of a company. Therefore it is crucial to have a good website. This duty is bestowed upon a web designer. He designs the client company’s website to be put on the World Wide web. He is responsible for designing every page of the website, the content that visitors will see on these websites, the visuals, etc. To provide ample knowledge about the company on its webpage, the web designer works in cooperation with the content developer.
- Production Artist:
Production artists are responsible for working on the computer and finalizing the design. Their role in the past was completely different when computers were not common in India. At that time, they had to cut and paste the layouts before the printing of the final designs. But now they have to ensure that the quality of the designs is appropriate for printing and formatting. In a nutshell, they have to ensure the proper execution of a design.
Due to their heavy dependence on the computer for checking the designs, production artists are required to be well versed with designing software. This knowledge will help them to modify the overall design according to different digital and printing requirements.
Many people often get confused between the roles of production artists and graphic designers because at small companies one person is handling both the tasks. But in bigger companies, you will find that a graphic designer is more into brainstorming but a production artist is more involved in finalizing the design. They have to ensure that the design made by the graphic designer fits in all formats be it billboards or some social media.
The common skills required for becoming a production artist are technical knowledge of Adobe, Illustrator, Photoshop, color and photo editing, packaging, printer use, detail-oriented approach, layout skills, etc.
UX designer refers to a person who improves the design of User Experience. The main duty of the UX designer is to monitor the experience and interaction of customers with a product or website. Based on that, he tries to incorporate some features that make the interaction and experience better and more accessible. He has to consider the psyche of a person and the overall purpose that the design has to serve to make the overall look compatible with the users. Although UX design is not much noticed by users due to hidden features, it plays an important role in helping the users to easily access the product or website.
- Multimedia designer:
The multimedia designer is responsible for designing content over multiple channels. The content is supplied in different forms and the viewer gets to see a combination of audio, video, texts, animations, etc. The role of the multimedia designer has widened over years. Initially, they had to work only with still images but now they have to work with a multitude of content to make the final design much more interactive.
The importance of multimedia designers is more in fields of creative imagination like gaming, fine arts, entertainment, and much more. They can earn around 57645 USD in a year.
- Animator:
Animation has become a fascination in today’s era. Therefore animators play a crucial role in graphic designing by creating visuals and films. His main responsibility is to arrange images, videos, cartoons, drawings, etc. so that they look real. Animators form a crucial part of production companies, animation studios, game companies, and much more. One of the lesser-known workplaces for an animator is forensic and scientific fields. In the scientific field, an animator is given the task to recreate the crime scene after talking to police, witnesses, forensic experts, etc. Persons desiring for working as an animator in forensics are required to have some knowledge of criminal law. Other great opportunities for an animator are interaction designer, instructional designer, motion graphics, 3d designer, etc.
- Layout artist:
Layout artists are responsible for designing the overall layout of the project. He needs to be well versed with different layout software like InDesign, Pagemaker, etc. A layout artist ensures that the images are clubbed in a larger design. He is required to possess strong artistic skills because he has to ensure a perfect balance between composition and ideas to communicate a perfect message. Layout artists’ roles can vary according to different companies. In some places, they handle both concept creation and layout designing while in others they just have to compile the existing design in a proper layout.
- Web Developer:
A web developer is responsible for developing the webpage of the website. It requires an exhaustive knowledge of software and coding. Most graphic designers are commonly considered web developers. Their main responsibility is to communicate the right message of the client company through the visuals of the webpage. A web developer requires a deeper understanding of the user interface. The main skills that help in the prosperity in this field are strong organizational skills and interpersonal skills.
- Book Designer:
Books are not only a piece of written information but also a combination of exterior covers and interior layouts. This is exactly what the task of a book designer is. They are responsible for typesetting i.e. the interior presentation of the book and designing book covers. A book designer requires some knowledge of software programs like Quark, Indesign. Earlier when technology was a deficit, they used the printing press to design the interior layout. For the book covers, they try to be creative and use attractive fonts and images. A book designer must be able to portray what the book has to offer to its reader in a single graphic. Book designer is a part of a specialized field of graphic designing ie. Publication designing. In this field, one can earn around 72184 USD in a year.
- Graphic designing teacher:
If you don’t want to develop graphics or create content for any company, you can contribute to this field by training future graphic designers. Since graphic designing continues to evolve from time to time, the existing graphic designers need to sharpen their skills by getting knowledge from experienced teachers. Therefore some universities have started offering graphic designing courses and recruit teachers for the same. A graphic designing teacher does not need to create graphic designs but trains the students for becoming good designers in the future.
- Photo editor:
Photo editors are responsible for editing and adjusting the real images to get the desired output. The editing part includes adjustment of lighting and visibility, color balance, adding a particular company’s logo, changing the background or color of clothes, and much more. One requires a deep knowledge of photo editing tools like photoshop to produce a good photo that can correctly portray the product and the design. To become a photo editor one needs to have a strong command of photo editing software. Some companies might require a bachelor’s degree for working as a photo editor. You can earn almost 16.32 USD per hour in this job.
- Apparel graphic designer:
As the name suggests, an apparel designer is responsible for printing and designing the graphics on apparel. The images that are to be created on the clothes can include real-life persons, special embroidery, some text, etc. Their main duty is to understand what would appeal to the customers. Based on this understanding, they will be required to create attractive visuals and special designs or logos on shirts, pockets, and other clothing items.
An apparel graphic designer needs to be well versed with the use of CAD programs. They must be creative and detail-oriented. One might also be required to possess a bachelor’s degree in graphic designing for getting employed by an infamous apparel brand. The expected salary in this job is around 17.67 USD per hour.
- Packaging designer:
Every product that we see has some kind of packaging. This packaging is made impressive by the efforts of the packaging designer. The main duty of a packaging designer is to develop labels, information on containers, etc. He must ensure that all the essential information is properly included in the labeling. Further, they must ensure that the right fonts are used and the looks of the product packaging are appealing. A packaging designer must possess knowledge of CAD software. They must also possess teamwork skills because they have to coordinate with the marketing and product designing team to cover all the necessary details. A packaging designer can fetch around 21.32 Usd in an hour.
- Advertising designer:
Advertising designers are required to use various graphics, photos, audio, and other creative tools to make an attractive promotional video for growth and brand visibility. Their role is not only restricted to TV ads. They also play a crucial role in creating appealing billboards on which advertisements are inserted and other promotional platforms. The main software that an advertising designer must be well versed with is CAD software, sketch, etc. They must possess good listening skills because they have to listen to the commands of the leader and design the ad in the required manner. Besides strong marketing and designing skills, they must also possess a bachelor’s degree in CAD design or some equivalent certifications to prove their experience in the field.
An advertising designer can make around 62930 USD in a year.
Rounding up:
Graphic designing is a lucrative career and it offers different job titles that you can pursue. Based on your interests and job roles of a particular graphic design job title, you can select the ideal field for you. If you feel inclined towards graphic designing, you can take a professional degree. The field might be challenging at times due to high competition, demand for innovation, the requirement of technical skills, etc., but through your hard work and passion, you will sail through every challenge and become successful in your field.
FAQs (Frequently Asked Questions):
Ques1: What are the different types of graphic designs?
Ans: Mainly eight kinds of graphic designs are prevalent in the industry:
- Visual identity graphics
- Marketing and advertising graphics like posters, banners, brochures, website images, etc.
- User interface graphics that include the designing of the app, website, themes, etc.
- Publication graphics like book designer, magazine designs, newspaper formatting, catalogs, etc.
- Packaging graphics like labels on different products
- Motion graphics like advertisements, video games, gifs, banners, videos that promote a particular product on social media, etc.
- Environmental graphics, which include murals
- Art and illustration graphics are printed on t-shirts, comics, stock images, concept art, technical illustrations, and much more.
Ques 2: What are the approximate earnings of the art director and User Interface Designer?
Ans: An art director can earn around 72297 USD in a year, and a user interface designer can get around 78080 USD per year. The salary can vary according to experience, qualifications, and the company that you are working in.
