Are you still new on LinkedIn and still don’t know certain things about it and how it works? If you are continuously looking for new job opportunities on LinkedIn then you must have come across a certain job that has “promoted” written beside them? Are you still trying to make out what does this word means here? If yes, then you have come to the right place. You will get the most appropriate answer here and many more details related to this topic. So, make sure you read this article till the end. Let’s know What does Promoted mean on LinkedIn Jobs?
Answer: The word promoted written beside the job doesn’t mean you will get promoted here. As the meaning of the word is something that has reached a higher level from where they earlier were. LinkedIn uses this feature to give more relevant job opportunities that you may be interested in. This is based on your profile, the job that you may have already searched for, or the job opportunities that you may have saved for later. All these posts are not posted by LinkedIn but by the companies that want to hire. You can also access all the promoted jobs in the list provided at the top of your job page.
How to use this feature to the max?
Now that you know how this feature works let us see how you can use it to the max. Some of the points that can help you are as follows:
- You should always keep your profile updated; this helps more companies to reach out to you.
- You can also use to new open to job feature that will make your profile look different.
- Everything that you need and the type of opportunities that you want can be added to your bio so that more people can reach out to you. This will surely help you to reach a vast range of new jobs that you may be interested in.
- You should add all the certificates and other extra curriculum activities that you may be a part of with a little description of the same. This makes it easier for the recruiter to know who you are, and other things related to you.
- You can always ask your seniors and colleagues to endorse your skills and give recommendations. This will make your profile look more appealing and all your qualities can be judged by the recruiter. Thus, increasing your chance of getting hired.
With the help of all these steps not only your chances increase but also help LinkedIn to show your more job opportunities that you may be interested in.
A marketing approach that can be used to promote your job?
If you are more interested in promoting your job, so that it reaches its better audience, then apart from just posting your job and updating your profiles, you can follow the below mentioned 6 ways:
- Job Post
LinkedIn is the best platform where you can easily reach out to passive candidates, without much of a hustle. Now is not the time where you will sit on your board seeking for that one appropriate candidate to come to you. The amazing feature of LinkedIn that is the promoted tag beside job searches is the best way and should be used to its maximum. It will help your job post to reach all the candidates who might be interested in this opportunity and thus making this process more transparent. It helps your post to reach the best audience with the help of the algorithm and the profile data that it has. It will also be shown on the home page of that candidate who might not be actively looking for the job opportunity at the moment but has relevant skills and interests.
- Sponsored Job
Sponsored job has more chances of reaching a better audience. It can be said that it is an added visibility. All these sponsored jobs fetch more than 30 to 50% off more audience reach than the normal organic one. This is because all the people who might be following them will also get to see the post and they might refer the job to someone they know. It can also happen that they apply for the said job opportunity. LinkedIn is said to be the best placement platform with the most appropriate job suggestions. You can even dial-up or down your spending in case you want to increase or decrease your job visibility. You just have to pay for the click on your post that can be successful.
- Group post
Another best way to increase the reach of your post is to select a group that is highly active on LinkedIn and persuade them to post your opportunities also. If you want a job then also this method can be used if you follow such group more job opportunities can come your way. For doing this you can either share the job details and all the opportunities that you all providing or you can just start a job discussion. More and more people will engage in the discussion and later search the opportunity more your reach will increase.
- Company post
Always make sure that you update your company’s page from time to time. This updating will help you as LinkedIn will provide a pop-up notification alert to all the people that may be following your company’s page. This will keep all the active followers’ updates and thus they may apply for the job. Content marketing is the major factor that will impact your reach. This will also help you to build a good relationship with your followers. This can also be done by solving all the quires that may come up after viewing your post. All this will help your followers in career development and will be helpful for their professional skills also. Just a small LinkedIn update regarding the post will not fetch you a great result. Therefore, try to be more creative while forming one and use images.
- Employee push
This is another amazing method to reach a better audience. All the employees should also keep updating their followers with all the company’s updates. The reason is that it is observed that employee followers are far more than the number of people that follow the company’s page. The employee should also be highly active and solve all the quires related to the post. They can also give a referral to people who they might think are perfect for the job. This will help you create a rich source of talent. As people will start engaging with the company’s post or the employee’s post, as per the algorithm next time the person tends to get the update on its own. If the skills match then they might be seen as the promoted job on LinkedIn.
- Sponsored post
This is also a great way, as many people will tend to engage with the post if they view it in the sponsored post. The point that should be noted here is that you have to focus on the priority roles, they try to post a long-form creative post regarding it. Make sure to make it more engaging. Also, make sure to link the job opportunity with the post then only sponsor the content. This is the best way to reach out to a better audience in less time.
Conclusion
I hope this article solved all the quires that you might have regarding the promoted feature and what measures can be taken to promote your job opportunity. Updating the profile from time to time for both the candidate and the recruiter is a must. This is the best way LinkedIn can help you show more relevant posts. Candidates can also use the open for job feature and by making a small appropriate bio. I hope this article gave you the best insight possible. Thank you for reading the article till the end.
FAQs
- What do recommendations mean on LinkedIn?
Ans: Recommendation is given to you by a person with whom you may have worked closely, it can be your senior or a colleague. This will help your profile stand out and LinkedIn will show you more relevant job opportunities.
- What do we need to keep the profile updates?
Ans: Your profile must be updated if you want to reach more relevant job opportunities. This will help you to use the promoted feature of LinkedIn to its maximum. Therefore, it is advised that both the candidate and the recruiter should keep their profile update for a better reach.
- How to stand out for your job opportunity?
Ans: You can always ask for endorse and recommendations, try to keep your profile updates, write a good and appealing bio with all your qualities and skills that can help you at a professional level. Add all the certificates and your extra curriculum activities, this will help you look more opportunistic and your willing to accept new opportunities. For more details, you can go through this article.
