With the world going crazy over a series of clicks, online shopping has become the way to go. Be it a small online business or a large well-known brand, to seek loyalty from its customer. To seek loyalty from the customer, humanizing the business becomes important. Like every other relationship, a customer has to be appreciated. Here, let’s see some Thank You for Purchase Mail Templates.
A thank you mail adds a personal touch, also showing some gratitude has never gone out of style. When a thank you note feels genuine, it not only brings the customer back to the shop but also helps you gain their trust. Thank you is said for many reasons by an online seller, it can be said for registration, purchase, or attending. Saying thank you is based on the principle of reciprocity. When someone gives us something we are made to give them something back. When you show gratitude, they feel compelled to give something in return by ordering once more or asking someone else to purchase.
Most of the online businesses have an automated thank you mail template, in case of which mail is sent automatically. Once the purchase is completed, a thank you mail is sent to the customer. The key to writing a proper thank you mail is to start with a very positive subject line. Give a personal touch to the mail, to humanize it. You can express your gratitude, include specific details and close the mail appropriately.
The article discusses how to draft a thank you mail for purchase and also shares some examples for better understanding.
Outline of Mail:
- Using Name: When you use the name of the person it psychologically creates a feeling that the mail was specially drafted for the customer. You can start the body by greeting the customer by using their name.
- Clearly mention that the purpose of the mail is to thank the customer for purchasing from your collection of products/services.
- You can also add a line about why it a pleasant experience doing business with them.
- You can end the mail by writing thank you again. And end it with phrases like, “Best Regards”, “Best wishes” or “Cheers” depending on what suits your company style.
Thank You Mail Templates:
Template 1:
Sub: Thank you for contributing to our small business.
Hey XYZ,
Thank you for ordering your gift with us!
You will shortly receive the details to track your order. Please feel free to reach out to our team if you have any queries regarding your order.
We keep working hard to curate personalized products for you to gift your special ones. Keep visiting our social media profile to find new products which are added every month. Hoping the bag of goodness brings smiles.
Your order did bring a smile to our faces.
Thank You and Happy shopping!
Cheers,
Brand Name
Template 2:
Sub: Thank you- We appreciate your trust in us.
Dear XYZ,
Thank you for placing your order of handbags with us for your fall collection. Choosing us over the other competitive brands makes us feel special.
We do believe that our handpicked range of handbags will create a lasting impression on your customers. We are happy to inform you that our summer collection hit the highest numbers of sales, this year. It is the trust you put in us that makes us one of the most preferred brands.
Your order is expected to reach you in 5-6 business days. Feel free to reach out to us in case of any queries!
Thank you for your exceptional dedication to which you value our products.
With best regards,
Brand Name
Template 3:
Sub: Thank you- You just made us happier.
Dear XYZ,
Thank you for purchasing from us!
Your smartwatch will smartly make its way to you in 4-5 business days. Meanwhile, you can check out our winter sports shoes collection that promises to add up to your style and comfort.
We value all our customers. You can reach out to our team about your order with us. We would love to hear from you about your shopping experience. Your feedback helps us get better.
Thank You. Hoping to serve you again soon.
With warm regards,
Brand name
Template 4:
Sub: Happy to serve you.
Dear XYZ,
Your order is confirmed. Thank you for trusting us with your style quotient.
We know that you are waiting for your products eagerly. Meanwhile, our team is working hard to ensure that the product is delivered concerning the Covid-19 guidelines. Thus, deliveries might take longer than usual. Your expected delivery date is [Add date]. You can track your product with the provided link.
Please fill this feedback form to help us improve.
Thank you for shopping with us.
Happy Shopping!
Brand Name
Template 5:
Sub: We appreciate your shopping with us.
Dear XYZ,
Thank you for buying from [Insert Brand Name]. Your [insert model no.] phone is being packaged by our team with proper care. Once the product is shipped, we will generate a link for you to track your product.
Congratulations! Your order has also unlocked a flat 20% off on our earphones range. While your order is being delivered you can select your musical experience from our highly advanced earphones.
Thank you for trusting us!
Cheers to your new device,
[Brand Name]
Template 6:
Sub: You made us smile.
Dear XYZ,
Thank you for joining our family! We love your choice.
Your pair of [insert brand name] shoes will be shipped to you in a day. You can track your order on the link given below.
As a token of appreciation, we are generating a coupon code [Coupon code number] for your next purchase. You can select some styling accessories which would go well with your [Insert brand name] shoes.
We would love for you to refer us. Thank you.
Best regards,
[Brand Name]
Template 7:
Sub: We are about to make you smile.
Dear XYZ,
Your surprise gift box is being handpicked by our team. While you sit back and wait for your order, you can recommend us to your loved ones. Use the referral code [Insert referral code] to give your special people flat 5% off on all our products. What’s more? Each time a customer shop using your referral code, you get rewards points of 200 coins which can be used for your next purchase.
You can track your purchase with the link given here: [Insert the link].
Thank you for all the love.
Cheers,
[Insert Brand Name]
Template: 8
Sub: We can’t thank you enough.
Dear XYZ,
We can’t thank you enough for the trust you have put in us by ordering our E-learning services. Your user ID and password will be generated shortly. Meanwhile, you can check on these specially curated add-on courses, which might help you too.
We have also attached a guide on how to set up your e-learning program. Click on the link below to be directed to the step-by-step instructions. Feel free to reach out to us in case you have any queries. Our team provided 24/7 support to the customers.
All the best with your preparations. Happy studying!
[Brand Name]
Template 9:
Sub: Welcome to our growing family!
Dear XYZ,
Your order means a lot to us. Thank you for placing your order with our small business. Your handmade [Insert the name of the outfit] will reach you in 7-8 business days. While we are doing our best to make sure your order reaches you in time please do not be disappointed if there are any delays.
You can track your order once it is shipped. Our team will be eager to learn all about your shopping experience with us, please fill the feedback form and help us get better.
Happy Outfitting.
[Brand Name]
Template 10:
Sub: We feel closer to you.
Dear XYZ,
You have encouraged us to keep getting better, thank you. Your purchase of our haircare range will be shipped to you in 24 hours. Our team is carefully creating a delightful unboxing experience. We hope you love our box of care.
You can also check our range of face products. You can log in to your account at our website to check for the reward coins! Drop by a text if you have any queries.
Thank You.
[Brand Name]
Benefits of Sending a Thank You mail:
- A communication is always two ways and a relationship can only be established two ways. When they show interest in your brand by purchasing your products, the least you can do is show some gratitude for the business that they provided you.
- By showing appreciation towards the interest of the customer to buy your products, you gain their trust in your brand.
- You can also add a discount coupon. This works in two ways it makes the customer feel special to you and conveys that your purchase meant a lot. Also, the customer feels like visiting your website again to utilize the discount voucher which was given to them.
- You can also gain something from the customer by sending a thank you mail. You can ask the customer to follow your social media pages, that way your social media page gets leverage. You can also seek feedback from them. Feedback is very helpful as it helps you to create a better experience and it also reflects if your customer would like to shop with you again. You can also mention that they are eligible to join your loyalty program.
- When you mention that the customers are the reason for the responsibility growth in your business, it gives them importance. It might also create a sense of responsibility for them to keep ordering from you.
- Thanking the customer is also a reflection of great customer service. It shows the person that you care even after the purchase has been made.
- A thank you mail can also set expectations. A customer becomes aware about how the order will reach and this might decrease their unease regarding the products, if there is any.
- You can also add some more products that a customer can look into. These products should be complementary to the products which the customer just bought. Doing this engages the customer with your brand and also creates a probability that they can place another order.
- The mail would also calm the nerves of the person, letting them know that they have made the right choice by choosing to order with you.
Tips to Draft a Thank You Mail:
- Always send the mail immediately after the purchase is made. You wouldn’t want the customer to forget the reason for your gratitude by the time it reaches them.
- You can customize the email template with designs which suit the products or the services which the companies provide. However, it is advisable that you keep the design minimalistic. You would not want your message to be lost within the designs.
- Please do not over promote your business. This would make the customer feel that the purpose of showing gratitude is only to promote your products. Your appreciation for the customer should be clear.
- Even though a customer like being sent an acknowledgment mail but no one would spend their time reading a long mail. Keep the thank you mail brief. Do not go overboard and exceed the limit of 7-8 lines.
- You can do something extra like providing the customer with some reward points.
- Consider the three W’s while drafting your mail. The three W’s include what, when and where. Customer might feel excited about their order or might also feel unsure regarding the purchase. One way to handle both of these emotions is to mention what has been ordered by them, when it will be available for pickup and where the product is now.
- If the product bought requires instructions to be used, you can provide your customer with a manual to use it. Include some illustrations for better understanding. Add a contact number or a mail address in case the customers are not being able to follow the manual. Thus, educating your customer would reduce the complaints.
Tips to Humanize your Mail:
- Sender’s address: You can send the thank you mail from a company representative’s mail address instead of the company’s mail address or from a “no-reply address”. The reliability increases when the customer knows there is another person on the end.
- Add emotions: A human is always linked to emotions. Thus, showing emotions on mail is the best way to humanize it. The emotions should be linked to how the customer is feeling. One way of showing emotions in a purchase mail is assuring that the customer would enjoy their products or services.
- Address Informally: You can add emojis or greeting which seems appropriate to your company’s culture. You can add a line or two which would lighten up the mood of the customer.
- Engage in Conversation: You can add a line which is a conversation starter for the customer. This assures the customer that in case anything goes wrong with the order, your support is just a mail away. Typically, brands include a line saying “Feel free to reach out to us for any support in relation to your order.”
Other Occasions to Send a Thank You Mail:
- Birthdays: Birthday can be a great chance to thank your customers. Draft a birthday wish and then appreciate them for being a customer.
- Brand Anniversary: Your brand anniversary can be the right occasion to engage with your customers. This would make the customers feel you value them. Afterall, your brand thrives due to their support.
- Customer Care: A thank you mail can also be sent to the customers who have reached out to your customer service department. You can include lines like “Thank you for reaching out to us.” or “Thank you for your patience.”
- Loyalty Program: You can also send a thank you mail when your customer joins your loyalty program. A loyalty program is the best way to have a consistent customer base. A thank you mail shows that you appreciate the customer’s loyalty towards your brand.
- For Referral: When a customer spreads good word about your business, you get new customers which is a huge favor. Appreciate your customer for doing so by sending a mail. You can also incentivize customers every time you gain a new customer through their referral.
- Registration: When an unregistered customer signs up on your website, there is a higher probability that the customer would come back to shop with you. The customer has chosen to be a part of your family and, thus you can show them some appreciation for the same.
Different Modes to Say Thank You:
- Mails: The most common way which the businesses use to say thank you for a purchase is the electronic mail. An email is mostly used for business-like purposes. Thus, you can create a dialogue with your customers by using this. The con to using email to communicate is that most businesses are using this for communication. Thus, you do not get a competitive edge over your customers.
- Handwritten Notes: Usually the small businesses send a handwritten note along with the order to convey their gratitude. While a handwritten note leaves an impression on the customer, it is also time consuming to write a note for every customer. Adding a note to the order also adds up to the expenses. Some customers do not notice the packaging, thus your business promotion might just be thrown away along with it.
- Texting: Texting thank you to the customers is slowly becoming a trend among the business owners. The customer gets the message directly on the phone. It does not add up any extra expenses yet creates a personalized experience for your customers.
“Thank You” is a phrase we have been taught since our childhood. We have grown up learning to say those two words to express our gratitude. Hence, saying thank you is also helpful in business. A thank you mail is your canvas to create and build a strong relationship with your customer. While it might seem like a small gesture, this small gesture can do wonders. It, directly and indirectly, contributes to your revenue generation and customer lifeline. Saying thank you levels up the customer service by a notch or two. It conveys to them that they are more than just customers to your business.
Frequently Asked Questions:
- How can you say thank you for a purchase?
You can thank me for purchase either by sending a mail, writing a note or by dropping a text. The key to drafting such a message is to get to the point as soon as possible. Avoid beating around the bush or ending up writing a long letter. You can start the message with a greeting and then write something along the lines of “We wanted to spare a moment to appreciate you buying from you. We would love to hear your feedback.”
- What is a thank you mail?
A thank you mail which is also otherwise called a mail of gratitude is used when one person wishes to express his or her appreciation to another person. There can be personal thank you mail or a formal mail too. Many psychological types of research indicate that expressing gratitude many times creates an emotional connection.
- How polite is it to say thank you in an email?
When you include thank you in an email, the message automatically becomes more courteous and personal. Using thank you as a means to open the body of a mail can be considered as the best way to begin while addressing your reader. It establishes the right vibe from the beginning and causes the reader to feel appreciated which is vital as you might need them later on.
- How to write a professional thank you email?
Begin the mail by properly addressing the receiver. Open the mail by saying thank you and mention the reason for expressing your gratitude. You would also want to end the mail by saying thank you again. Make the body of the mail look positive yet sincere. A formal mail should be personalized. Close the mail by signing off with your professional signature.
