Personal Brand Statement- The Perfect Personal Brand Statement Formula

Personal Brand Statement Examples

The job and business demands are more robust than they have ever been. To excel, you’ll require to differentiate yourself with a strong personal branding plan. And one of the main stages in expanding your brand is to create a strong personal branding statement. This short statement will serve as the cornerstone for all of your future branding initiatives, so it’s critical to get it properly. What is a Personal Brand Statement?

A personal brand statement is a one- or two-sentence term that concisely summarises what you do and who you are. It’s about your differentiating feature, the stuff you do nicer than anyone else. Consider it your catchphrase. The most effective personal branding statements are memorable, catchy, and attention-getting. Whether you’re an employment solicitor, correspondent, or entrepreneur, you should create a personal branding statement. A strong personal brand statement can help anyone who wants to network and stand out.

To know everything about writing your personal brand statement from scratch, read the report till the end! 

The Perfect Personal Brand Statement Formula

In your statement, you should address three things: your duty, your target consumer, and your remedy.

Simply said, think about your brand using this equation.

Your Remedy = Your Duty + Your Target Consumer

It is not required that they be in that order. This equation can be rewritten as Your Duty + Your Remedy = Your Target Consumer. You’re on the correct track as long as you address all three in your statement.

Let’s establish what each of these components has to do before we go into personal brand statement examples (it may sound monotonous, but trust me, it’s crucial).

Your Participation

This section will not go into enormous facts about what you do. This section of your statement will be extremely ambiguous.

You can use trivial phrases to give you an idea of how to start your assertion.

“I assist…”

“I construct…”

“I make…”

“I take a turn…”

What you’re striving to achieve here is to find the verb that best describes what you do. All of these phrases are activity verbs, as you can see. Your personal branding statement will become more alive and vibrant as a result of this. It states that you are actively assisting others.

Your personal branding statement will become more alive and vibrant as a result of this. It implies that you are actively assisting your clients in resolving their issues and that you are doing so with zeal and vitality.

After you’ve identified the proper verb to start your statement with, you should delve directly into your ideal client’s problem.

Your Target Crowd

In your personal brand statement, you don’t have to go too precise about your target demographic. They can be referred to as one of the following:




If you have a good understanding of your target client, you can use a few adjectives to make it appear as if you are speaking directly to them. For instance, you could say:


“Large e-commerce firms”

“Founders of IT startups”

“Women in LA” 

“50 small company owners”

All these examples are a great way to reach your target crowd efficiently. Including proof in your statement is a terrific strategy to grab your potential client’s attention. You want them to be interested enough in learning more because they believe you can deliver the ultimate solution. 

You can, for example, utilize figures to show how many clients you’ve already served. This demonstrates your knowledge while also creating the idea that you are in great demand. If you have a fashion industry or a powerful existence in your regional neighborhood, you can additionally provide a place (for example, “women in LA,” “guys in New York,” etc.)

It’s quite acceptable to use limited words in your announcement to characterize your standard consumer. Keep it simple if your company provides services to a large range of consumers. If you’re a health trainer, you don’t want to alienate potential male clients by claiming to “assist girls in LA.”

So far, we’ve got Your Duty plus Your Target Consumer. As an example, consider the fitness coach. If a health trainer’s favorable clientele are Los Angeles-based ladies, their branding statement must start to sound like this:

“I assist + women in Los Angeles…”

Your Remedy 

So, what does this LA fitness instructor assist women with? This is where the selling point comes in. This is the service you provide that no one else provides. “I help women in LA get in shape!” would be an example of a personal brand statement that is too ambiguous.

They, of course, do so. They work as a personal trainer. Isn’t that a powerful selling point?

No, toward the end of your branding statement, you want to hammer home the idea. Your personal branding statement should elicit a personal reaction from your prospect consumer. They should be ecstatic or relieved that they have finally located an expert who can assist them in solving their difficulty.

Are you able to see the various components of the personal brand statement formula?

 “In just 90 days, I assist + ladies in LA to resort to a better lifestyle!”

Mix and Match! 

You may also make your statement more interesting by applying the formula Your Action + Your Solution = Your Target Client. As an example, consider the following:

“I design 90-day health plans for women in Los Angeles who want to commit to a new way of life!”

Stopping at “ladies in LA” in this personal brand statement illustration would leave too much to the intuition. While the 90-day wellness plan may pique your potential client’s interest, the final section is tailored just for them. There are a lot of online fitness coaches who provide X-Day regimens, but only you can help them stick to it. “What is it about this 90-day program that will ultimately get me to resort to a better lifestyle?” they’ll wonder.

And that’s when the questions start pouring in.

The Super Seven Tricks to Draft The Excellent Personal Brand Statement. 

When drafting a personal brand statement, here are seven pointers to keep in mind:

1. Make a list of your qualities.

This may seem overly simplistic, but when you’re looking for quality or skill that just you and a few other individuals possess, it’ll come in handy. The idea is to find one or two aspects that help you stand out from the rest of the pack and make you stand out. If you look at an example of a good personal branding statement, you’ll see that this is the primary focus.

2. Select a target audience.

Many of your potential employers will be turned off by a remark that is overly general and undirected towards any particular group. Because a personal brand statement aims to highlight your major skills concisely, it’s important to focus on the industry in which those skills are most relevant.

3. Be truthful.

Exaggerating your abilities is tempting, but now is not the place to do so. Don’t claim to be “the best” or a “manager in the field of…” if you’re not. Keep in mind that the brand statement is merely meant to pique people’s attention, not to reveal all of your professional accomplishments. Hopefully, a good sentence will pique an employer’s interest in learning more about you.

4. Make a lasting impression.

Even if you want it to stand out, keep in mind that employing huge, technical jargon may turn off your readers. Because you want to deploy it whenever a networking vacancy occurs (baseball gambit), your brand statement must be something that other people can effortlessly recall(baseball tournament, elevator, public purpose, etc). Try saying it to a pal or significant other once to see if they can remember the complete line. If that’s the case, you’re off to a solid start.

5. Make your impression equal to the impression of others.

If you’re having problems coming up with personal skills, ask close friends or coworkers for their opinions. Even after you’ve agreed on a statement, ask a friend to be sure your perception of yourself reflects how others feel about you.

6. Promote your services.

When searching for employment, you must be ready to be your attorney, and I cannot stress this step sufficiently. If you don’t inform people what your brand statement is, it won’t benefit you much. 

While some may find this overbearing, the best examples of personal brand declarations do so effectively. Create a private website or, at the very minimum, use public networking sites such as Facebook, Twitter, Linked In, and others to reach out to probable business and comprise your experienced announcement. 

However, make sure it’s similar across platforms because repeating the exact sentence will enable others to recognize it and correlate it with you. Having a succinct brand message signifies that you’ll be able to market yourself fast whenever a networking opportunity comes (on the road, for example).

7. Be adaptable. 

Your personal branding statement must be altered at least once a year to indicate transitions and accomplishments in your professional business, despite the time commitment. 

It must remain current to be effective. Do not put off writing your statement. Because it is such a powerful marketing tool, you will want to devote enough time to it to make it amazing and present the picture of yourself that you desire. 

Personal branding statements will eventually be as popular as resumes and citation lists, but for now, it’s a definite way to stand out as an active candidate who can keep up with current self-marketing fads and employ them effectively.

The Four Elements of An Amazing Personal Brand Statement 

  1. Your knowledge and experience: Let’s imagine you’re in charge of financial management.
  1. The value of your skills in the long run: Consider what individuals gain or lose when they collaborate with you — it’s usually time or money. Assume you can assist folks in spending less time fretting about wealth and extra time doing what they enjoy with their families.
  1. Who you provide it to, in particular: Let’s imagine you specialize in high-net-worth individuals.
  1. What distinguishes you from others: Assume you were a former entrepreneur who picked up on little-known tax strategies that weren’t taught in school.

Personal Brand Statement Examples 

Be A Unicorn In A Sea Of Donkeys- Larry Kim

Larry Kim’s name is eternally associated with unicorns in the realm of search marketing.

The originator of Wordstream and Mobile Monkey is lighthearted, but his statement is clear: “Be unique.” Many organizations in the commerce exchange that promise you outcomes lag to provide.

But there’s always one lovely unicorn that appears now and then, so avails yourself of its benefits. 

True, Larry’s speech stands apart among his colleagues, making it a “deserving” unicorn to be featured on this list.

Pro Tip: Be different. Because the objective of building your brand is to stand out from the crowd, aim for it to do so.

Empowering Ridiculously Good Marketing- Ann Handley

That’s one more example of individuality in action.

Ann Handley, a digital marketing pioneer and WSJ best-selling book, preferred to define her work lightly, empowering “ridiculously amazing marketing.”

Few marketers would dare to develop their personal brand statements in the way Ann did, which is precisely why she is on our list.

Ann’s statement was presented unusually—in a casual tone—making her stand out.

She not only demonstrates that she is competent in her field, but she also implies that working with her is pleasurable.

Pro Tip: Pay attention to how you say things. It has a crucial effect on how others discern your message.

Create less content. (It’ll be fine! I promise!)- Brittany Berger

Another method to distinguish out is to challenge popular notions. Brittany Berger, a content marketer, clearly understands this, as evidenced by her personal branding statement.

Experts in digital marketing frequently advise firms to develop more content. Berger, on the other hand, disagrees.

She understands how hard it can be to think about filling out a content calendar.

Rather than developing fresh material and falling into the content development rut, she advocates for less content creation.

Instead, she urges her audience to make the most twisting content to achieve greater success with less work.

Pro Tip: When you have distinct views that you can genuinely justify, go against the tide.

Learn how to scale your influence at startup speed.– Adam Enfroy

According to his statement, Adam Enfroy is a blogger who enables online companies to build their significance at startup speed.

But it’s his use of numbers and social proof that makes his point even more compelling. Adam has amassed a significant subscription following of 500,000 monthly readers throughout his career.

He recognizes how remarkable it is and how it will help him get credibility. As a result, he took the wise decision to include those figures in his personal branding statement as social proof.

Pro Tip: Make use of social proof and statistics. People are further inclined to fulfill what they want if they see others doing it.

It’s time to unleash your epicness.– Felicia Hatcher

Although “epicness” isn’t an actual term, Felicia Hatcher’s brand statement is a real winner that deserves to be on this list.

Felicia’s inspirational speeches have an emotional impact on us, and her declaration resonates with our desire to be great. What’s to stop you? You know you’re capable of being spectacular as well.

Her statement was more effective and remembered because of her careful word choice. It’s also interesting how this one word was chosen to appeal to the younger generation of entrepreneurs she intends to motivate.

Pro Tip: Be careful with your remarks. Just a solo term can create a crucial distinction in the effectiveness of your remark.

50% Marketing, 50% Geek – 100% Social Business Results – Pam Moore

Pam Moore, the inventor, and CEO of Marketing Nutz made a statement that reveals a lot about her personality. She describes herself as a half geek and half marketer, indicating that she is a determined marketing consultant who can generate results.

Also, the lighthearted tone here suggests that she’d be easy to deal with.

Pam’s personality is reflected in her brand statement. Her brand becomes more relatable, honest, and unique by displaying her personality in her statement.

Pro Tip: Don’t be afraid to show your personality. Individuality is created by personality, and this can help your personal branding message stand out.

Be a blessing. – Tony Robbins

Tony Robbins is a well-known businessman, life and business consultant, and New York Times, bestselling author. He is, above all, a philanthropist. And his personal branding statement, which is concise but to the point, effectively encapsulates what he does: he helps others.

He made it his job as a well-known life coach to assist people to alter their lives. How? He encourages his audience to live lives of purpose by blessing others.

This is because he believes that “the covert to life is providing,” which he expresses clearly on all of his social media accounts.

Tony’s comment is straightforward, but it effectively communicates his philanthropic message to all.

In a nutshell, you should sound helpful. Genuine relationships are formed when personal brands honestly want to assist their target audiences.

Travel smarter, cheaper, longer. Where do you want to go?– Nomadic Matt

We have discussed the necessity of involving your audience. Here’s another illustration to illustrate our argument.

Nomadic Matt has a strong desire to travel. You’ll find suggestions and tools on his site to help you travel “smarter,” “cheaper,” and “longer.” Because that’s precisely what his intended crowd is searching for.

Matt’s speech effectively captures his audience’s attention by utilizing their pain spots.

This personal brand statement is designed to solicit to his intended crowd, as it is followed with a leading question as a call to action.

Pro Tip: Address the problems of your intended crowd. Use these issues to demonstrate the value of your brand.

The world needs that special gift that only you have.– Marie Forleo

Marie Forleo’s personal brand strives to inspire individuals to pursue their aspirations, from one inspiring statement to the next.

Whether it’s starting a business or living the life you choose, you have a unique skill set that the world requires.

Her brand inspires people to achieve anything they want. Her comment is a motivating message for aspiring entrepreneurs and creatives since she is a dedicated entrepreneur.

Marie understands how to use her reasoning to motivate her crowd to become the individual they vastly desire to be as the host of the award-winning show MarieTV.

Pro Tip: Motivate your listeners. Because the most successful people make a difference in their followers’ lives.

I believe in you… Now you must believe in yourself.– Dave Nelson

It’s not always about you when making a personal branding statement. It’s also about who you’re talking to. So, let’s discuss them. Speak with them.

That was accomplished by Dave Nelson’s comment. He digs into his audience’s core concerns: loss of self-esteem, as a personal trainer who suffered from obesity.

Then he tells them that they should believe in themselves.

Not only is it empowering, but he also connects with his audience by putting their problems into his head. That is what adds to the power of his message.

Pro Tip: Communicate with your audience. Make your personal brand statement resonate with individuals because it is your initial (and at times final) chance to engage.

Practical help for freelance writers – Carol Tice

Carol Tice is a six-figure freelance author and the inventor of Make A Living Writing, a writing blog. Her website’s tagline is straightforward, basic, and to the point.

But what sets her argument apart is that it is proposed at a particular faction of people: freelance writers.

Carol’s personal brand statement renders it obvious who will profit from the “practical help” she provides by specifying a specific target.

Her choice of words also reveals what she is capable of bringing to your table. Actionable advice for struggling freelance writers in this scenario.

Pro Tip: Make sure you’re targeting the right people. Because it is geared at the intended audience, the finest personal brand statement resonates.

Real-life on a budget. – Jessi Fearon

Jessi Fearon’s brand statement is brief, yet it conveys the point clearly and concisely.

Jessi runs a personal finance and budgeting blog intending to assist people in better budgeting.

And she shares her money advice based on her real-life financial setbacks and accomplishments with everyone. As a result, she has a personal branding statement.

Personal brand statements don’t always have to be extensive and unique. A simple statement can be charming in and of itself.

Pro Tip: A concise and straightforward statement is effective. The priority should always be on properly expressing the message.

Content marketing evangelist.– Joe Pulizzi

Joe Pulizzi calls himself a “content marketing evangelist.” This identity acts as a personal brand statement because it is simple but also strong. Due to the sheer word “evangelist,” it fits. You’ve probably heard of content marketing specialists. You’ve probably heard of content marketing gurus as well. Who has heard of a content marketing evangelist, on the other hand?

Joe distinguishes himself with such a straightforward but impactful phrase. The explicit meaning of an evangelist, according to the lexicon, is somebody who strives to convince people to Christianity. The inclusion of the term “content marketing” behind this one, though, plays a very important role in this scenario.

It provides the impression that Joe is more than just a specialist or a fan of the subject. He doesn’t merely want to spread awareness or offer his skills to them. He calls himself an “evangelist” since he wants to assist people to establish a love for content marketing.

Pro Tip: Involve creative ideas to garner the most attention. 

I grow companies.– Sujan Patel 

Sujan Patel is a well-known digital marketer who boasts that he “grows businesses.” This is a powerful personal brand statement since he’s not simply stating that he helps businesses thrive. He claims that he is in charge of the expansion of businesses. It quickly captures the attention and fascinates viewers since it is a strong claim.

He continues further to say that his branding firm not only assists businesses in their expansion but that he also launches and expands his own SaaS businesses. He next goes on to highlight a few of the businesses for whom he has designed virtual promotional plans. This tells a great deal regarding him, his knowledge, and his trustworthiness.

Pro Tip: Sometimes, a few words can make all the difference. Use your words wisely as they strike your weapon. 


We hope now you’re aware of how to write your personal brand statement down. Understand what your target audience is suffering from and provide your solution in your personal brand statement. Know your service, know your audience, keep it honest and include your customer- there you have it! Your best personal brand statement is ready! 

Personal Brand Statement- The Perfect Personal Brand Statement Formula

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