Introduction of Twitter
Twitter is American social networking and micro-blogging on which the users post tweets which include images, videos and users interact with messages known as “tweets”. A tweet is a message that can be posted on the profile. It was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and, It was launched in July 2006. By 2012, million users posted tweets every day. The tweeter website is twitter.com. Twitter has an application. In 2013, it was one of the most-visited websites and has been described as “the SMS of the internet”. Till 2019, 330 million are monthly active. Here we will see about Twitter SWOT Analysis & Competitors.
SWOT analysis of Twitter
SWOT Stands for-
1. Strength
2. Weakness
3. Opportunities
4. Threats
SWOT Analysis demonstrates the management of frameworks. It enables a brand like Twitter to benchmark its business and performance to compare the competitors. Twitter is one of the most famous applications nowadays, many people use it to tweet and post different types of things like memes, news and promoting business, etc. Tweeting is like posting short messages and spreading messages for followers like those who follow you on Twitter can read your tweets and see your posts which may contain pictures, videos, and links of the website and videos, etc. These posts and messages are posted to users’ profiles so that their followers are able to see those tweets and they are also searchable on Twitter search even if they are also able to like the post and retweet the tweets. It is a social media and micro-blogging platform and it is very popular for its instant tweet-like posts or news.
SWOT analysis in detail are-
Strength
1. In the SWOT Analysis, S is used to define Strength. It always determines the strengths of the company. It helps to recognize our strengths better and It helps to know all our success in our life. It also helps in boosting up our brand and the motivation towards success in our life.
2. It is one of the initial market entrants in micro-blogging. Due to their speedy and instant updates, they have become very popular on social media platforms.
3. All celebrities are using Twitter and tweets so much on their accounts that’s why people and their fans follow them to see their tweets and posts for getting time to time updates of their movies, songs, etc.
4. It is a strong brand or it is famous for its logo . Twitter’s logo is called ‘Larry’. It is the official mascot of the bluebird which features in the company’s logo.
5. There were so many users active in the whole world. People use Twitter to tweet new updates and some tweets getting famous and trending on a list.
6. Twitter IPO (Initial Public Offering) was very famous among investors and they assert a million tweets every day. Some of the popular features of Twitter are like using a hashtag in the comments or descriptions, some trending topics, etc. have become very popular among heavy internet users.
7. Along with the text, Twitter can also enable us to share videos or photos, etc. which is very useful for us. Twitter has been used in live TV, online advertising, streaming content, and more.
2. Weaknesses
In the SWOT Analysis, W is well defined as Weaknesses. In all brands in the world, it is pretty common to have weaknesses. All brands should have analyzed their weaknesses so that they can improve them. They have some weaknesses are-
1. Twitter has been struggling to fine-tune its technique to satisfy its users.
2. There are some chances of fake and illegal accounts being a major issue of social media.
3. It also contains over-dependence on ads.
4. Many people use Twitter but more people use Instagram, Whatsapp, Facebook, and other more famous social media platforms.
5. Twitter has a limited message size also. The limit of each tweet is 140 characters only, a tweet that exceeds more than 140 characters cannot be posted.
6. Twitter users can only send a maximum of 1000 tweets in a day.
7. Scammers create their fake accounts to perform tasks such as posting duplicate pictures and posting links with unusual tweets.
3. Opportunities
In the SWOT Analysis, O stands for Opportunities. A company or a brand can know their opportunities. They can remain alive for their competitors in the market. It refers to those who could give an organization advantage. There are some opportunities on Twitter-
1. Twitter helps spread messages, updates, and promotes businesses to communicate with their customers.
2. It is helpful to invite famous personalities like actors, actresses, or organizations to create an account on the application. Users make fan pages.
3. Twitter can acquire more online businesses that include small businesses for their active presence.
4. Twitter also promotes its brands on television.
5. Twitter gives us an option that is to choose your favorite topic in which you are interested to follow and wants to get new updates on particular topics.
6. Famous personalities like actors and actresses are using Twitter to promote their businesses or brands. People love to like or comment on the post and their fans are also following them on social media.
7. Twitter will help you in many ways, you can find or follow anyone you can. You can find them with the help of your contacts also.
4. Threats
In the SWOT, the last word T is well defined as Threats. Threats refer to the factors that can harm the people or the company. Some threats include things like increasing competition, etc. Some of the Threats are-
1. The competitors in the market can cause a decrease in the usage of the Twitter platform.
2. Many users use social media platforms and internetworking websites that can reduce the time spent on Twitter.
3. There are some causes of fake accounts and leaking the data.
4. There are some schemes under the government about social media platforms that can harm the platform or business of twitter.
Twitter brand analysis:-
- Twitter’s parent company is twitter incorporation.
- The category of twitter’s brand is social networking and news websites.
- A sector of a Twitter brand is Media and Entertainment.
- Slogan/Tagline of Twitter is Follow your interest; Yours to discover.
- Unique Selling Proposition (USP) is Twitter is a micro-blogging website on which many celebrities have accounts.
Main points of twitter
- Real-time information-sharing networks, and shares information instantly. It helps to connect with people around the world.
- More than 80% of people use Twitter by phone.
- Most people use Twitter for their business to enhance or sell their products.
- Internet utilizing computer users.
- People are looking to follow new updates on education, institutions, celebrities, trending news and brands.
- Twitter also has an option in which you can write about a description like bio, it helps people to know more about you.
- Twitter helps us to know all the information regarding news or political parties and some tweets are on trending so, Twitter has another column in which the trending topics are shown so that we can read or watch them.
- You can add as many people to your Twitter account.
11 Competitors of Twitter
There are many competitors of Twitter and, some of the competitors are-
1. YouTube
YouTube is an online video sharing and social media platform owned by Google. People can use YouTube to upload their videos. Many people are used to watching the videos for studies, cooking, painting, etc. it includes all kinds of videos and movies. More than billions of people are using YouTube. People are using YouTube music for downloading songs.
2. Instagram
Instagram is a social media platform. It does also have access to send images, videos, and links. Many people use Instagram nowadays because Instagram gives us so many opportunities to find business accounts, institution updates, and even people can make reels on Instagram after the government banned TikTok in India. It attracted many users per day. Nowadays, people are attracted to the filters that make them beautiful and reels on social media.
3. Google
Almost more than billions of people are using Google for research and finding any information with the help of Google. Kids and students are also using Google for their education and knowledge as now we know everything has gone on online mode because of viruses.
4. Pinterest
Pinterest is a social media marketing application that provides information online that helps people to find information on that platform. So many people use Pinterest nowadays, they provide images also even Google shows us a Pinterest picture sometimes. Pinterest attracts more users than Twitter.
5. Snapchat
Snapchat is a multimedia messaging app offered by snap inc. Many users can send their photos and videos to friends and family. People have to add to their account through friend requests and then they can send pictures and videos to each other. Nowadays, people are also making streaks in which both the person has to send photos and videos to each other within a day for maintaining their Snapchat streaks and score.
6. LinkedIn
LinkedIn is a social networking platform that connects businesses, professionals from all sectors. It offers jobs, internships, marketing solutions and talent channels, etc. They are increasing their financial status advantage over Twitter. Many users can update their profiles because they have the feature to update their profiles like internships, volunteering, education, and experience in their life that can add to the accounts. They also provide the profile links to share.
7. WhatsApp
Whatsapp is a messaging application with end-to-end encryption for secure communication. All people are using Whatsapp to make their communication easy and comfortable. It allows you to send pictures, videos, voice recording, etc. now, they include one more feature that is UPI for payment in the WhatsApp chat also. They also spread news and messages all over their contacts list. They are spreading more information through WhatsApp. People have WhatsApp groups also to make their communication easier so that they can spread messages, posts, and videos in their group other than to send personally to their contact list. There is no age limit for using WhatsApp. It is the safest application.
8. WeChat
The application allows you to communicate with your friends through text messages, voice chat, face-time, video calls, etc. Using WeChat you can speak to any phone for free. You have to pay for the data usage but only a few features in WeChat are paid such as stickers but you can use free stickers on the application.
9. Facebook
Facebook is a social media platform that builds relationships online. Many people are attracted to another person through Facebook. The platform has some of the features also like if people want to talk with someone then they have to download the messenger application to comfortably interact with people we know and if they want to send something to them like photos, videos, and links. They can share it with them through the messenger application. They can put stories that can stay for 24 hours only on their account also.
10. Microsoft
There are many applications of Microsoft like Microsoft MS Office app, Microsoft Teams, Microsoft Word, and Microsoft PowerPoint, etc. Microsoft is very popular in our world. Everybody heard the name Microsoft. Microsoft is a company that combines Microcomputer + Software. The logo of Microsoft represents MS. It is the world’s biggest company and when it started their main work was to develop operating systems.
11. Meta
Metaverse is the next frontier like social networking was when he got started. The metaverse allows us to change our devices that are designed around apps, not people and builds the technology together. It is an iconic social media brand. but increasingly, it doesn’t encompass everything that we do. Instagram, Whatsapp, Messenger, Quest, Etc.
Summary
The Twitter swot analysis summarizes that it has strengths, weaknesses, opportunities, and threats which other companies have too. It is a positive marketable aspect and, most of the younger users are using Twitter nowadays and that is a strength of the company. It has a negative impact also that needs improvement and that is a weakness of the company. They have many advantages as they are very popular and that is an opportunity for this company. It has negatives that left alone can be dangerous to the company and that is a threat to this company. Twitter data helps us to identify and analyze the user’s point of view and find out their interest. It does not allow us to share negative thoughts or invalid information for political parties. The main features of the application are timeline, search, notifications, and messages. Twitter is also playing a vital role in our life as people use Twitter to spread information to other people and, when people get interested in the tweet then, they will retweet the tweet.
Conclusion
Twitter is a powerful tool for organizations that want to make a difference in the world and helps us to use the real-time information network. It promotes open information and it is easy and simple to use. It helps us to know all the information regarding political reality also. A person tweets so much because they want to spread new updates to one another person. Twitter is faster than a newspaper because the press takes too much time to print the new updates in the newspaper.It is a great example to show how this generation is like, students, adolescence and young adults, even elderly people like the tweets and retweet them.
FAQs
1:- What’s a TWEET?
A Tweet is a message that is posted on a tweeter, which people may include videos, pictures, links, and text.
2:- Can I edit a Tweet again once I post it on my profile?
No, no one can edit the post if you have already posted it on your account but you can delete the tweet if you want to delete it.
3:- Are there any limits on Retweets?
No, there are no limits on Retweets but Retweets are counted towards your 1000 Tweets per day limit.
4:- Where can I find Trends?
You can find the trending tweets on the search icon at the bottom of the application and then you see there is a separate option of trending that can find the trends.
