Gucci is one of the most desirable fashion brands in the world. Gucci has carved its niche in the market. Founded in 1921 by Guccio Gucci the brand has its headquarters in Florence, Italy. The brand has been popular among “Leather Lovers” as it is famous for its leather jackets and leather bags. The designs of Gucci need no explanation for quality as it is designed by the artisans of Italy, who are famous for the minute details in the product. Let us know more about the Gucci Swot Analysis.
Gucci Swot Analysis
Over the years Gucci has had its highs and lows, but all these years the strength they have as their designs proved to be a ship on which they sailed through.
Swot Analysis stands for Strengths, weaknesses, opportunities, and threats. This is the main factor that contributes to the success of any brand or corporation. If the brand knows where to launch, when to launch and what to launch the journey becomes a lot easier. And SWOT Analysis will help to answer the above three questions on Gucci.
Strengths of Gucci
The biggest strength of Gucci is its market value. According to the sources Gucci’s net worth is 17.36 billion dollars by the year 2022. This gives a clear idea of how the brand is recognized in every part of the world. In terms of Brand awareness, Gucci has the upper hand compared to any other brand.
Gucci believes in diversifying its products. Each of its products has several other ranges to grab the attention of the customer. For Eg. If we talk about handbags Gucci has launched a lot of handbags to suit every buyer’s needs. Their satchel bags have the most rating among younger people because it is trendy and very easy to carry with any outfit.
The third most important factor that is recognized as a strength of Gucci is its supply chain management. They have made changes in their supply chain so that it can cater to the high demand of the audiences. They have made their supply chain more durable and follow the cross-channel strategy, meaning interacting and catering to the customers through different channels of communication.
Gucci is the world’s fastest-growing brand. It has 212 stores in the world earning revenue of 27.2 billion dollars.
To sustain itself in the market, the brand should opt for ways for globalization. Gucci 2020 has partnered with Alibaba Group to market its collection.
To market the collection another best way is to show the collection in fashion shows. Now every brand designer has a limited time opening in the fashion show but Gucci by announcing its fashion week got the advantage to market the designs according to the will without any time constraint.
By growing needs of sustainability, Gucci have partnered with UNICEF for usage of sustainable materials so that there is no harm to the environment.
Weakness of Gucci
The major weakness of Gucci is that it never cuts down the cost that it spends on its invention.
Too much cost in training and development.
Always surrounded by controversy regarding advertisements that hurt racial sentiments. For eg. Gucci launched the turtleneck sweater that covers up the mouth and lips protrudes from the slit given in the turtleneck, it symbolized black people.
Even spending too much money on quality assurance still Gucci sometimes lacks in quality.
In 2020 Gucci’s revenue also declined by 22.7% and a 19.5% decline in sales was reported due to quality issues.
Gucci’s collection launched jackets that were similar to the clothes that patient wear in the hospital. This fashion show created quite a stir at that time, Declining the overall revenue at that time.
If we talk about Gucci’s financial position then its liabilities are more than assets, compared to its competitors.
Opportunities of Gucci
The young generation who are brand conscious and willing to spend any amount for any particular product is the market Gucci should focus on. These consumers thought they are hoppers, meaning they are not brand loyal and will hop towards another brand if they find something, but still it can be a blessing in disguise for Gucci.
The Chinese market is the world’s largest buyer of luxury goods. They contribute to 46% luxury market. Brands like Gucci should cater to the Chinese audience by making special amendments to their stores.
EmergenceThe emergence has changed the norms of the business. People have now shifted to online businesses. Gucci as a brand should cater to an online audience for better sales and brand recognition.
Being the world’s leading brand, Sustainability should be its top priority. Using sustainable materials in the design can give leverage to the brand compared to others.
Hiring well-acquainted and skilled people can cut down the cost of training them.
Threats for Gucci
Many local brands pose a threat to the luxury brands such as Gucci, which gives quality that is exactly similar to the recognized ones at a low price. This allows budget buyers to have products of the finest quality without paying a large sum of money.
Changing economies and markets are threats to the leading brands. Brands such as Gucci before launching any product in the market should have in-depth knowledge of the trends.
The biggest threat that any brand can have is duplicacy. Globalization and increment in technology day by day have led people to duplicate branded products.
Gucci is famous for its leather stuff, there is no threat until the environmental regulations are not reformed. If the government plans to change it then it will be a major threat to the brand as it will not able to cater to its major audience.
Conclusion
Swot Analysis enables any brand or corporation to discover the strengths of the product, the Weaknesses they have to work on, the opportunities that they have to take, and the threats they have to eliminate. This analysis gives a clear picture of what necessary steps should be taken to remain firm in the market. Gucci as a world-renowned brand should cater to the above points to have a sustainable journey.
