What springs to your mind when you hear the word, Dyson? The majority of you will associate Dyson as merely a Vacuum manufacturing UK-based company. To your surprise, Dyson is more than a company that just makes and sells vacuums, in the past half a decade Dyson has made implausible breakthroughs in innovation and technology. Dyson is considered a giant powerhouse in the landscape of various tech companies out there. With the rapid expansion to countries like the United States and Singapore Dyson has left competitors’ mouths wide open. Keep reading to Know More About Dyson PESTLE Analysis.
Dyson’s three decades of relentless innovation and ability to dominate the market with no previous experience makes it a perfect candidate company for PESTLE Analysis
What is PESTLE Analysis?
Before performing pestle analysis of Dyson, let us brief you about what pestle analysis actually is? Pest or pestle analysis is a crucial part of strategic management especially when the company is considering entering a new market or launching a new product in the existing market.
Pestle, also known as pest analysis is a framework or a tool in the hands of the management to analyze and monitor both micro and macro external environment factors i.e. Political, economic, social, technological, legal, and environmental issues that may have a profound effect on the sustainability, growth, and profit of an organization.
PESTLE Analysis of Dyson
Dive into the article for a complete pestle analysis of Dyson.
What is the political environment of Dyson?
Dyson being a company incorporated in the United Kingdom is heavily dependent on the type of government in the United Kingdom. It is vital that the government of the UK must be a business aiding government and have stable political relationships with the countries where Dyson sells its product. Hence, the Government of the United Kingdom should have the backing of tech companies like Dyson in running the business smoothly.
What are the economic factors affecting the business of Dyson?
Dyson’s business performance is influenced by the state of economies where it sells its home appliances like vacuum cleaners, hairdryers, tube lights, heaters, fans and any other household equipment, primarily in the UK market. Dyson has recently moved its HeadQuarter to Singapore with the aim of going closer to the customers, hence chopping the transportation cost and ultimately producing economical products. Moreover, The United Kingdom’s Government has not raised corporate tax for a while now, which ultimately favors Dyson in paying less taxes and increasing its profit.
How does Dyson’s business get affected by social factors?
Dyson has been very prompt when it comes to catering social needs of a country. Dyson perpetually comes up with a unique and innovative product that eases the hardship of its consumers in performing household chores. Due to the existence of Covid-19, the cleaning habits of people have changed for good, leading to accelerating demand for air purifiers and vacuum cleaners. It modifies its product as per the social factors in a given country, say, a country like China where pollution level is extreme it supplies sophisticated air purifiers.
What is the technological environment of Dyson?
Dyson’s business goes parallel with the technology being coming up in the industry. Dyson keeps its appliances abreast with the available technology for business processes and manufacturing vacuum cleaners, hairdryers, heaters, etc. Dyson is the first company to come up with a bin-less vacuum, proving it leaves no stone unturned in harnessing the technology. Moreover, the company has effectively integrated mobile technology into its product to reach out to potential consumers.
What are the environmental factors affecting the business of Dyson?
Environmental factors have recently come into the limelight due to the scarcity of raw materials, natural resources, and carbon footprints set by the government. Dyson takes the utmost care when it comes to the production of environmentally friendly products. It has been investing in the research and development of a product that will contribute to environmental sustainability. Besides, Dyson is getting more and more involved in practices such as Corporate Social responsibility.
How does Dyson’s business get affected by legal factors?
Dyson has found itself tangled in various legal issues. Dyson sued companies like Amway and Hoover, Samsung, Qualtex, and Vax under Patent Infringement. In the year 2011, it got into trouble for criticizing foreign students who come to universities of the United Kingdom to attain higher education. Founder of Dyson Limited in an interview said that “Britain is very proud about the number of foreign students we educate at our universities, but actually all we are doing is educating our competitors”. The statement proved to be a backlash on the reputation of the company for a short duration of time.
Conclusion
So many people link Dyson with vacuums but they have undoubtedly moved far beyond just one product. Dyson today has gained its goodwill both as a technology company and also as a well-being and health company. It not only produces products vaguely but after a deep analysis of the contemporary household need.