Who owns Taco Bell?- Full History

Who owns  Taco Bell

Kentucky-based Yum! Brands Inc. operates now over 50,000 restaurants and hotels in 150 countries worldwide, principally under the business’s three food companies: KFC, Pizza Hut, and Taco Bell. Rapid burgers diner The Habit Burger Grill is another brand in the corporation’s family of businesses. Here, we’ll know Who owns Taco Bell?

Company’s profile – Taco bell

Taco Bell is such a well fast-food chain that requires no description. There are many different varieties of tacos, as well as a diversity of vegetable salads, burritos, or tortillas, etc. A Taco Bell eatery was initially founded in Downey, California, in 1962. As of that point, it had expanded into more than 1,000 units. In 1978, PepsiCo acquired it. Taco Bell had more than 6,800 locations in 17 countries and territories at the close of 1996, with framework earnings of $4.7 billion. There were more than 6000 Taco Bell locations in the United States by 2013. Most of Taco Bell’s target audience was between the ages of 18 and 24 years old, who placed a high value on cost-effectiveness and convenience. Taco Bell is a part of Yum Brands, a Publicly listed business that also owns Pizza Hut, KFC, and other notable fast-food chains. According to the company around the 20s, Yum! Brands’ modern economy sales reached out over 22 billion dollars.

Background history

Since 1962, when Glen Bell opened the first Taco Bell store in Downey, California, the company has been committed to innovation and reinvention. A cultural heritage leisure concept now focuses on providing offers a rich set, inexpensive Mexican-inspired cuisine boasting strong taste. Besides Bell’s Drive-In in San Bernardino which is a hotel, he also managed several so many different eateries. Tacos with hard shells outer covering were introduced to the fast-food industry in 1951 when he opened Bell’s Hamburgers and Hot Dogs. A decade or two later, Bell seems to have been a collaborator as a partner in the Taco Tia and El Taco companies, all of which maintained several branches in southern California. It was in a small 20-by-20-foot stucco structure that he launched Taco Bell’s initial store. Since the day Taco Bell began marketing strategy and partnering, it has sought out unique methods to drive engagement.

Turning point

When Taco Bell acquired its first franchisee as an operator, it grew fast. Many restaurants were situated in the Western U. S. when Bell came out publicly three years later. While extending its marketing and sales efforts, the firm introduced new flavors in the menu card and restaurant ideas throughout the 1990s. Even while Taco Bell’s strong marketing tactics failed to win it the dominance of both the fast-food marketplace in the U.S. and throughout the world, they did make it a more affordable and publically recognized brand, notably in the United States, which already serves many customers on weekly basis.


The company was taken over by PepsiCo which established a pizza hut which was quite successful. After a while, taco bell was being purchased around $130 million in stock for making it a famous national fast food with its unique consumer selling strategy. The strategies included affordable prices for all consumers, good quality of food kinds of stuff and hygiene in food making, and the surroundings of the setup around infrastructure.

Mission statement 

With a statement of purpose like that, it’s no wonder they’re so popular. Taco Bell has always been about cheap, tasty cuisine that could be sold in large quantities to generate a profit and benefits. We express pride in developing the greatest South American flavor meal while offering a quick, pleasant, and reliable customer experience,” says Taco Bell’s statement of purpose. They are indeed the preferred employer, providing chances for group members to progress, promote, and have great detail in a pleasant, safer environment. In what we will do, we must also be profitable to provide growth in revenue to our stockholders.”

The commitment discusses the corporation’s high level of commitment for its clients, and also additional features that meet the requirements of those other participants.

It has the following features:

1. boosting one’s health

2. the finest Mexican cuisine

3. enhancing community development


To expand become the leading fast-food provider of Mexican influenced cuisines in growing markets,” says Taco Bell’s statement of vision. The document states how well the firm plans to expand globally to achieve the fast-food sector, not just locally in the United States.

 The following are the characteristics of the statement

  • The world’s largest fast-food chain
  • Make inroads into developing markets

Core values of taco bell 

Transparency, commitment, reliability, and customer satisfaction are among Taco Bell’s most important principles. As a result of these concepts, the company makes choices that support a successful culture. According to the goal and strategic goals of the firm, each kitchen staff is subjected to a rigorous review procedure.

Efficiency foremost, customer satisfaction, sincerity, and team spirit” are Taco Bell’s fundamental principles. Taco Bell follows these concepts to drive organizational decisions and build a culture that encourages its economic development. Taco Bell’s most essential component, as evidenced by its fundamental principles, is creating goods that lead to customers not just happy but also amazed. The firm also understands the significance of providing an excellent customers experience, since this is what drives its continued expansion, particularly in new areas. This also refers to the need for the corporation’s honor and integrity, particularly in terms of strategy and price.

Representation of logo 

Bell has always been the Taco Bell logo’s very important graphic feature during its existence. the logo has been changed over and over again. The logo has recently modified in the year 2016 with minimalist changes with fonts and neat colors with combinations. When it comes to the bell, it’s a blend of bright and dark violet, although the logo design is dark.

Mexican delight

 As well as Mexican-inspired specialties, the dining options decided to make a taco, burrito, tortilla, and other dishes. Taco Bell’s goods have the advantages of being affordable, handy, and accessible deep into the night. It serves both veg and non-vegetarian. It is also understood by Taco Bell that cuisine is a simply essential element in a successful cuisine. While starting a new business, it should also deliver quality service.

It serves bean-filled burritos, super crunchy nacho chips with cheese sauces, rice burritos, wraps, quesadillas, some sort of fiesta potatoes, spicy tostada giving the Mexican vibe of pizza taco salad, etc.

A youthful, lively, and enthusiastic demeanor characterizes the brand position. For “partiers”, it’s a quick popular dish. Their promotional materials depict photos of teenage people being happy, generally at nighttime. Black, yellow, and purple are among the dark and vivid hues utilized. Trying to position a youthful, trendy, audience from various cultures across the globe is the target demographic for the brand’s communication until about the early 2000s.

Swot analysis It is a very trusted brand with great customer loyalty.


  • This gives Taco Bell an edge over its competitors who have not yet moved to healthier and better recipes.
  • Preparing of hygienic foods and the whole process of distribution
  • A company that is well-marketed and advertised
  • Taco Bell seems to have more than 6000 locations in the United States alone.
  • There are even more than 160,000 individuals working for the organization.
  • Taco Bell has locations in far more than 20 countries.


  • Foods rich in sugar and cholesterol are not recommended for the health-conscious and mental wellbeing of individuals.
  • Due to fierce competitiveness, Taco Bell’s global shares are expected to remain stagnant.


  • A major expansion of food delivery services might improve Taco Bell’s revenue.
  • Expand your business reach, the rise of large nations and overall economies.
  • There are several ways to engage different varieties or recipes and new dishes that incorporate well-being ingredients
  • Taco Bell’s market recognition may be improved with further advertisements and exposure


  • As a result of competition from several other eateries/restaurants
  • Taco Bell’s fast food recipes are threatened by new studies and increased public knowledge about the adverse health effects of eating habits.
  • Service provision is subjectivist since it is highly manpower demanding.

Social media engrossment 

 Social media marketing and various engaging tools are supposed to use to contact consumers and shoppers in a humorous, personable way that will make Taco Bell attractive so next time they visit snacks. A strategic objective and current themes for all age demographics must be employed by Taco Bell to enhance its chances of drawing more customers. Facebook has far more Taco Bell followers on social media, while Twitter will have the most admiration, participation, and a solid reputation with its presence. A tiny fan base is maintained on other Social Networking Sites. But those platforms aren’t the most important ones for building a follower of the audience for establishment.

They are indeed refining our mutual interests and upgrading their companies and business operations through their Recipe and good food formula for Goodness, everyone’s lifelong learning and strategic approach, as they strive to bring out the best place with much more Yumminess.  Foods, Nature, and Humans are the three key areas where humans must listen to and engage with each other up to a certain extent.  As far as durability is concerned, they are on a mission and pleased with the progress on the topics that are most essential to the business.

Who owns Taco Bell?- Full History

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