Skechers Mission Statement – Know More

Skechers is a lifestyle and performance footwear company created in 1992 in the United States. It is known for its iconic shoes, which range from casual wear to performance shoes. The company has grown to become one of the largest footwear companies in the world, with more than 3,000 stores in over 170 countries. Skechers is committed to providing “innovative products, superior performance, and value for money”. As part of this commitment, Skechers has developed a mission statement, vision, and set of values that guide its operations. Let us know about ‘Skechers Mission Statement’.

Skechers Mission Statement

Skechers Mission Statement:

The mission statement of Skechers is “to inspire and empower people to be their best selves.” This statement shows the company’s dedication to providing customers with products that both inspire and empower them. Skechers vision is “to be the global leader in the footwear industry”. This statement reflects the company’s ambition and determination to be the best in the industry. Skechers is a company that values innovation and creativity, as well as a commitment to quality, customer service, and respect for the environment. The company also values integrity and accountability in its employees, suppliers, and customers. It is committed to giving its employees a safe and healthy place to work and to legally run its business.

Mission Statement Analysis:

The mission statement of Skechers is to empower people everywhere to be their best selves. This statement is in line with the company’s goal to provide quality products and services that help people feel great, look great, and be active. The statement is also reflective of the company’s commitment to creating a culture of equality, inclusion, and respect for all. The mission statement of Skechers emphasizes the importance of innovation, creativity, and collaboration. Employees are encouraged to think outside the box and come up with innovative solutions to difficulties. 

The mission statement of Skechers also emphasizes the importance of sustainability. The company is committed to decreasing its environmental effect and developing sustainable products. Furthermore, the company is committed to employing sustainable materials and techniques in the manufacture of its products. 

The mission statement of Skechers also highlights the company’s commitment to innovation. Skechers is committed to creating products with innovative technologies, materials, and designs that can help people achieve their active lifestyle goals. 

Finally, the mission statement of Skechers emphasizes the importance of customer satisfaction. The organization is committed to providing the greatest products, services, and experiences to its customers. This commitment to customer satisfaction is reflected in the company’s mission statement, which states, At Skechers, we strive to create an unforgettable experience for our customers by offering the highest level of service, quality, and style.

Vision Statement Analysis:

The Skechers vision statement is to be the trendsetting global leader in lifestyle and performance footwear. This statement sets the company’s goals for the future and provides a roadmap for continued success. The statement focuses on the company’s desire to be an industry leader, as well as its commitment to producing trendsetting and innovative footwear. Additionally, Skechers makes it clear that its goal is to be a global leader. This is a lofty objective, but one that the company is determined to achieve.

It also reflects the company’s commitment to creating performance and lifestyle footwear. This is an important part of the company’s strategy and what sets it apart from its competitors. By producing both performance and lifestyle footwear, Skechers can appeal to a wide variety of customers and demographics. Additionally, this statement also reflects the company’s commitment to creating fashionable and stylish footwear. This is important in today’s market, as customers are increasingly looking for stylish and fashionable shoes. 

Moreover, it also reflects the company’s commitment to customer service. This is an important factor for any company, but especially for a company that is in a competitive industry. By providing customers with great service and ensuring that their customer experience is a positive one, Skechers can build loyalty and trust with their customers. This is a key component of customer retention, which is essential for long-term business success. 

Overall, the Skechers vision statement is an excellent example of how a company can succinctly articulate their goals and mission. It is clear, and concise, and reflects the company’s commitment to creating performance and lifestyle footwear, as well as providing great customer service. By having a clear vision statement, Skechers can convey the company’s overall strategy and the direction they are taking the business in. This is important for any business, and Skechers is a great example of how a vision statement can be effective in communicating a company’s mission and goals.

Value Statement Analysis:

The value statement of Skechers is a declaration of the company’s core beliefs and principles. It is a powerful statement that defines the company’s intent and guides its actions. Understanding the meaning behind this statement can help to explain the company’s success and provide insight into the type of customer experiences the company strives to create. 

At the heart of Skechers value statement is the belief that its customers come first. The statement underlines the importance of offering excellent service and high-quality products. It also emphasizes the significance of innovation and striving for perfection. This shows that the organization is committed to providing the greatest client experience possible. The value statement also emphasizes the importance of respect and integrity. This demonstrates that the organization is dedicated to treating its customers and staff with dignity and respect. This is significant because it promotes trust and loyalty among customers and staff.

The statement also emphasizes the importance of being a responsible corporate citizen. This demonstrates the company’s dedication to environmental sustainability and social responsibility. The company’s commitment to these values helps to create a positive image in the minds of customers and reinforces the company’s commitment to its core values. 

Finally, Skechers is a company that is committed to maintaining a strong value statement that reflects its core beliefs and values. To ensure that these values are upheld, the company has created a series of analyses that evaluate the effectiveness of its value statement.


Overall, Skechers mission, vision and value statement is an effective way of guiding the company. By setting out clear goals and values, it helps the company achieve its desired outcome and stay on track to achieving its desired success. The combination of mission, vision and values allows Skechers to remain focused and motivated in their efforts to move forward. Additionally, the statement reinforces the importance of customer satisfaction and shows the company’s commitment to creating a positive customer experience. Skechers mission, vision, and value statement offer a comprehensive framework for the company’s future growth and success.

Frequently Asked Questions:
  • What is Skechers mission statement? 

Skechers mission statement is “To be the leading lifestyle and performance footwear brand in the world”

  • What is the purpose of a Skechers vision and value statement analysis? 

A Skechers vision and value statement analysis is an assessment of the company’s core beliefs and principles. It helps to provide a clear understanding of how the company views itself, its goals, and its commitment to its customers and stakeholders. The analysis can help to inform strategic decisions and provide guidance on how to best serve customers and stay competitive in the marketplace.

Skechers Mission Statement – Know More

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