Fabletics is a lifestyle brand that sells active wear for both men and women mainly sportswear, footwear and accessories. The company was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler and actress Kate Hudson in 2013. The company has an e-commerce website and almost 85 physical stores all spread around the United States of America. The company also offers active wear in a variety of sizes for both men and women. Let us know about that the Fabletics Mission Statement, Vision & Values Analysis.
People are different from one another in a lot of ways. One such difference is their body type. At Fabletics, the employees have tried to create activewear that can surpass these differences and can be used by all. The mission of fabletics is to provide good quality activewear to people of all kinds of bodies and personalities. It is this mission that has helped the company to create its sportswear to be inclusive of all body types. This mission supports their vision of creating good-quality activewear for people of different bodies and has helped them to create a wide range of designs.
Mission
Fabletics is a company that has a precise mission that the company is working towards. The mission of the company is to create the most fashionable and high-performance activewear for both men and women of all body types. The company mission also states that this high-performance activewear should be sold at an accessible price. A quick check of the company’s e-commerce store makes it clear that the company has kept up with their mission. The e-commerce store sells some of the best fashionable activewear at a very accessible price. Currently, there is a discount which has made two women’s leggings available at the rate of $24. The activewear offered by Fabletics comes in a variety of designs, fabrics and colours. Consumers have a lot to choose from in their stores. Each product is described in detail in the company’s e-commerce store and people can choose their activewear based on the activity or sport that they are going to use it for, compression, fabric etc. As mentioned earlier the store sells one of the most fashionable activewear that is in the market and makes activewear look much more exciting than daily wear.
Vision
Fabletics has a vision of creating excellent fashionable activewear for everyone. All kinds of body types are welcome at Fabletics and the company’s vision is to provide activewear in a wide range of designs, fabrics, end use and sizes. The company want to ensure their customers that they will always have Fabletics activewear that is suitable for the activity they have planned and help them seize the day. The company believes that what they create is more than just active wear, it is Active Life Wear. The wide range of sizes that the company offer for a product is one of the major reason for the success that the company has seen. The vision of the company has also made it a favourite as people of all body types have faith in the company to create products that is suitable for them.
Values
One of the major values that Fabletics operates on is inclusivity. The company believes that every body is beautiful and deserves the best and most fashionable activewear. This has helped them create activewear for all people, and that too at an affordable price. This value has motivated them to release capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men. They have also included options like regular, short, and tall in case of pants, leggings, trousers, joggers, track pants etc so that people of different heights have good activewear available to them without any problems. As mentioned earlier, the company offers activewear in ten different sizes for women, that is in, XXS, XS, S, M, L, XL, XXL-1X, 2X, 3X and 4X. Men’s activewear is offered in nine sizes, that is in, XS, S, M, L, XL, XXL, 2X, 3X and 4X. The company has kept up with their values of inclusivity and accessibility of activewear to everyone.
One of the reasons for the popularity and success of the company is due to the customisable options available in its online stores. The company has an e-commerce website where consumers have the opportunity to become “VIP members” by availing the membership offered by the company. VIP members are provided with special membership discounts and perks, one of which is that they can get customised outfits based on their lifestyle and fashion preferences. The company is very successful today as it enjoys an annual revenue of $500 million.
- Who founded Fabletics?
The company was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler and actress Kate Hudson.
- What is the product of Fabletics?
Fabletics sell fashionable activewear for both men and women in a variety of sizes.
Conclusion
Fabletics is a company that sells fashionable activewear for both men and women. The mission, vision and values of the company have helped them reach the success they enjoy today. The company has a specific mission and vision that reflects in its products and the work they do. The mission of the company is to create high-performance fashionable activewear for both men and women of all body types. The company is always working towards this mission and it can be said that the company is now one of the top companies that sell good quality high-performance activewear that is at the same time fashionable. Most products they sell are offered in different colours and designs which can be chosen as per the choice of the customer. Keeping up with its vision and value of inclusivity the company has created products that are suitable for a wide range of body types. The company offer their products in various sizes ranging from XXS-4X for women and XS-XXL for men. Fabletics also has a mission of selling their good quality activewear at an affordable price which is accessible to almost everyone and the company is managing to sell luxurious activewear without breaking anyone’s pockets.
FAQs
What is the role of Kate Hudson in Fabletics?
Kate Hudson is one of the co-founders of Fabletics and remains a shareholder in the company.
Is a size XXS tank top available for women in Fabletics?
Yes, tank tops for women are available in the size XXS.
