Marketing refers to the group of activities a company or an individual undertakes for the promotion of selling a product or service. Marketing generally includes a wide range of activities which consist of promotion, selling, buying, and distribution of products. Individuals in the marketing team work together or collaborate to create promotional events, campaigns, and other programs to grow their business. Here are the Entry-level Marketing Job Titles.
Industries and leading organizations across the world require marketing roles, thus creating vast opportunities for job seekers as the marketing landscape is quite changing in recent years. Marketing professionals working in corporate markets seek the attention of target audiences through effective advertisements.
These advertisements are a kind of promotion which are targeting towards potential audiences and usually involves catchy phrases, celebrity endorsements, slogans, graphic designs, and media exposure. For example, the chocolate companies like Nestle or Ferrero use particular color packaging to target their audiences, this color packaging which is generally purple in the case of chocolate tends to stimulate the minds of consumers making them buy more chocolates.
Role of a Product in Marketing
A product is an item or a group of items that companies, organizations, and businesses plan to offer to customers. The product or service design in a way to replace or fill the absence in the market. Products are launched every day to meet consumer demands.
To prepare promotion campaigns and advertisements of a product or a service marketers carefully outlines the need of the product, its competition with the same items, its effectiveness in the consumer market, the ability of the product to pair up with secondary items, and substitute items in the market.
Types of Marketing
Marketing Skills Required
Marketing requires different skills as there require different marketing approaches over industries, for this, the industries have many job titles for the marketing team. This is done for the effective promotion and approach by which a product and service can be reached to a large number of consumers. The jobs would include many disciplines like internal and external communications or public relations.
Since marketing is a collaborative approach that directly affects the sales of the company hence it requires certain skills besides a marketing degree. Here are some of the skills which you need to incorporate to start a successful marketing culture
- Strategy Skills
Marketing requires great strategy, a sort of plan along with good ideas. This great plan starts with research and often ends with profits going higher from the campaign. Thus, a strategist requires a great amount of planning and data gathering. Targeting a particular audience requires skills like data analysis, visualization, great communication, and other business skills.
- Executive Skills and Qualities
A marketing campaign is only successful when it performs well in the actual field compared with the plan. Execution is one of the important skills needed for marketing. Executives are basically in charge of marketing plans, from making a strategy to launching it and for the result.
The qualities required in an Executive include, communication, research and development, leadership, and creativity.
- Digital Marketing Skills
As the global market is changing, marketing efforts are relying upon digital marketing. Everybody around the world is doing business and communicating online, hence we see more advertisements on social media as compared to television commercials.
Certain skills are needed for digital marketing, these are Content marketing which includes SEO strategy, social media marketing, etc.
- Business to Business Marketing (B2B)
it refers to the ideas which you can offer to the businesses. B2B marketing is very different from your traditional marketing and the schemes are even different from normal marketing. Some of the important B2B marketing skills that you can incorporate into you for a great career in marketing are Marketing analysis, Demand Generation, Content marketing, social media marketing, creativity, communication, project management, brand marketing, and media management.
Entry Level Marketing Job Titles
- General Marketing
General Marketing is the starting point of the career for most marketers and includes planning and overseeing a variety of marketing activities. This role is very common in mid-size companies.
An individual involved in general marketing has the responsibility of managing email marketing campaigns, content strategy, product announcements, social media marketing, leading teams, supporting the sales team to drive them to achieve sales goals.
If you get promoted to a senior-level generalist, you will still work with the general marketing team. But there will be an increase in your salary which comes with benefits offered to a high senior-level position.
Likewise, these senior positions include the Chief Marketing Officer which reports to the Chief Executive Officer (CEO) and is responsible for overseeing all marketing-related activities, promotions of the brand and products, and other tasks related to it.
CMOS works to unite many teams for a common goal and work with them to develop the marketing strategy for achieving the goal.
Here are some of the job titles under entry-level General Marketing:
- Marketing Analyst
- Marketing Consultant
- Marketing specialist
- SEO Analyst
- Marketing Strategist
The average salary in the field of General Marketing starts from $59,501 per annum for a Marketing Analyst on the upper end while on the lower end it is not much less, with a range of $57,774 per annum for a Marketing Specialist.
- Brand Marketing
Companies held their brand sacred because it represents their identity. For marketers, brands are more than just logos, color schemes, graphics, and fonts. Thus a Brand Marketer works towards ensuring that the company and its products are representing the company rightly. They work on simplifying the company’s goals towards consumers.
They design and strategize brands in such a way that it converts consumers to brand advocates. These brand advocates often identify themselves with the company’s brand and act as a megaphone further simplifying brand goals and message.
Some of the entry-level job titles in Brand Marketing are :
- Brand Activation specialist
- Brand Marketing executive
- Brand Strategist
- Brand Manager
The average pay Brand Marketing teams get is $62,704 per year for a Brand Manager and $65,599 per year for a Brand Strategist.
- Content Marketing
A content marketer works towards creating a variety of media posts which might include, blog posts, videos, podcasts, newsletters, and other social media pages. Content Marketers target the key audience by reinforcing the product or service information. Thus for a successful career in content marketing, it is essential to know the product or service for which they are creating the content and the message it is presenting to its consumers.
In a small or mid-size organization, content marketers need to work through an editorial calendar for delivering the content adhering to the company’s objectives and sales goals.
They work to ensure that all content accordingly demonstrates the brand, as in terms of style, quality, and tone and thus they work on optimizing search engines as in Search Engine Optimization and promotion on social media.
A content marketing individual also does the duty of tracking performance, managing teams, and creative resources.
Here are some of the common entry-level job titles in Content Marketing:
- Content Marketing strategist
- Content Specialist
- Content Writer
- Content Strategist
- Content Marketing Producer
Content Marketing team have different salaries according to the work which starts from $61,105 per year for a Content Marketing strategist, $49,663 per year for a Content Specialist, and $18.32 per hour for a Content Writer
- Digital Marketing
Digital Marketing includes handling social media, company websites, blogs, SEO, SFO, and online advertisements. Digital marketers are data experts and analytics. They work on creating strategies, design effective content to fit the digital flow of channels, and monitor it to measure the effectiveness of promotional campaigns.
Digital Marketing is the dependent channel for content, product, and brand marketers. Marketing Managers depend on Digital Marketing for the success of the promotional programs.
Here are some of the Entry-level job titles for Digital Marketing:
- Digital Strategist
- SEO strategist
- Internet Marketing Specialist
- Paid Search Specialist
- SEM Specialist
- SEO specialist
- Web Marketing Executive
The average salary of a Digital Marketer starts from $60,341 per annum for a Digital Strategist $97,624 per annum for a Digital Designer and $60,341 per annum for Digital Marketing Executive.
- Email Marketing
Email Marketing is another way for a company to give out its message to existing and potential customers. We often get these messages of brand promotions in our email which are simply coupon codes, product announcements, and sales. Thus, an Email Marketer is responsible for promotional campaigns across the emails for a better reach. They work with every marketing team to make possible the consistency of the emails which automatically depends on data, audience segmentation, and analytics.
At some organizations, Email Marketers are required to write and design the emails by themselves or in partnerships with other content or design teams.
Here are some of the common Entry-level job titles in Email Marketing:
- Campaign Manager
- Demand Generation Specialist
- Ecommerce Content Specialist
- Ecommerce Marketing Analyst
- Ecommerce Marketing Specialist
- Email Developer
- Email Marketer
- Email Marketing Strategist
- Email Operations Specialist
Email Marketing team gets an average pay which starts from, $58,512 per year for an Email Marketer, $47,992 per year for eCommerce Content Specialist, $37,627 per year for an Email Developer and $56,588 per year Campaign Manager.
- Communication in Marketing
As the marketing strategy leads up, the role of marketing communications comes into play and acts as the megaphone for the company message. This team works to promote the visibility of the company in the market to consumers, investors, and the media.
Thus the communication marketing is also known as the voice of the company. Individuals in this team collaborate with designers, writers, and digital marketers for creating a better reach for the audience. Communication marketing tends to be the facet of Public Relations, thus the team needs to make relationships with the media.
Here are some of the entry-level job titles in Marketing Communications
- Analyst Relations Specialist
- Corporate Communications Specialist
- Communication Executive
- Marketing Communication Managing intern
- Marketing Communications Specialist
- Media Relations Coordinator
- Public Relations Manager
- Publicity Assistant
- Public Relations Intern
The average salary an individual doing an entry-level job gets is, $47,606 per year for a Marketing Communications Coordinator, $14.49 per hour for a Marketing Communications Intern is $59,054 per annum for a Media Relations Coordinator and $14.09 per hour for a Public Relations Intern.
- Marketing Research
Research and development is the main task in marketing and market researchers provide information about the positioning of the products with the applicable price for the consumers before launching them into the global market.
They work on planning, design and implement research strategies and its promotional campaigns, by the use of multiple tools like user interviews, data analytics. The individuals in the Marketing Research distill large amounts of data and simplify it in a way that the target audience can understand.
Here are some of the common Entry-level job titles in market research:
- Insight Analyst
- Marketing Research Analyst
- Marketing Research Interviewer
- Market Data Analyst
- Product Research Analyst
- Qualitative Research Assistant
The average pay in Marketing Research starts from, $71,473 per year for a Marketing Research Analyst to $ 92,017 per year for a Marketing Data Analyst.
- Marketing Partnerships
Marketing Partnerships are involved in making partners or collaborating with several companies to promote each other, for the mutual benefit of each other. Partnerships in marketing are important as they allow brands to access new audiences, thus offering a complete collaborative consumer experience in one place.
Brands collaborate for a better reach by the audience, it is generally seen that small brands team up with big brands for better recognition.
Thus, Partnership marketers work towards identifying and building potential partners’ relationships and then team up with that partner to build up schemes and implement those marketing schemes for better promotional campaigns and balancing the company’s goals with the partners’ needs simultaneously.
Here are some of the Entry-level job titles for Marketing Partnerships:
- Affiliate Marketing Executive
- Channel Marketing Executive
- Corporate Partnership Marketing Executive
- Partner Marketing Advisor
- Partnership Marketing Executive
- Partnership Marketing Manager
The average salary in Partnership Marketing starts from, $88,953 per year for a Partner Marketing Advisor, $55,281 per year for a Partnership Marketing Executive, and $80, 143 per year for an Affiliate Marketing Manager.
- Product Marketing
Product Marketers are responsible for ensuring the market holds the true value of the company’s product and driving consumers towards product adoption.
The individuals in Product Marketing works to value the product and its position before its launching by teaming with the product team throughout the development process.
Some of the common Entry-level job titles in Product Marketing:
- Digital Product Marketing Executive
- Junior Product Marketing Associate
- Portfolio Marketing Executive
- Product Marketing Manager
- Product Marketing Associate
- Solutions Marketing Associate
The average salary in Product Marketing starts from, $93,017 per year for a Product Marketing Manager, $47,401 per year for a Solutions Marketing Associate, $59,588 per year for a Digital Product Marketing Executive, and $60,341 per year for a Portfolio Marketing Executive.
- Social Media Marketing
As social media popularized over countries many business ventures go online for their product advertisement. Since these business ventures, organizations, their products, and services are an important part of social communities. Social Media Marketers work closely with content and digital marketers to implement campaigns and social content with effective search engine optimization thus creating demand for the product and increase awareness among the consumer about the products.
Social Media Marketers tend to be creative, have knowledge of data analytics and work to manage social media pages of the community.
Common Entry-level Job titles in Social Media Marketing is:
- Community Associate
- Digital Communication Expert
- Digital Media Expert
- Social Media Marketing Associate
- Engagement Coordinator
- Engagement Manager
- Multimedia Communication Specialist
- Social Media Editor
- Social Media Manager
- Social Media Strategist
Social Media Marketing team makes average pay which starts from $16.80 per hour for a Social Media Editor, $47,168 per year for an Engagement Manager, and $48,627 per year for Community Associate.
To conclude, Marketing is a good career having an enormous amount of growth potential, every marketer has once started from entry-level jobs. There are various niches in marketing and an individual looking for a career in marketing can explore these various niches and better decide which suits them. If you are starting from scratch in the field of marketing, you will probably require a bachelor’s or master’s in marketing then only you can have practical experience in marketing.
