Whenever a company or organization releases a new product and service, they look for a medium to spread the message. They need someone who can create a buzz about the product as well as promote their brand. To do that, they appoint Media Coordinators for this mediator & skilled job. Here, let’s know about the Media Coordinator Job.
Media Coordinators coordinate with broadcast, print, radio, and digital media agencies to purchase advertising space or time for clients’ products and services. They conduct research, understand customers’ needs, develop content, maintain a list of media representatives, coordinate with them and organize newsworthy events for products or services promotion. To become a media Coordinator, you can acquire appropriate education, experience and possess technical, organization, interpersonal, and problem-solving skills.
If you are interested in this complex yet creative position, try to understand more about the media coordinator job. Read further to know about necessary details about Media Coordinators Job:
Media Coordinator: Job Description
Media Coordinators act as communication professionals for companies and clients. The Media Coordinator uses multimedia mediums to promote a company or a client’s products and services. It includes print, broadcast, and online mediums. They evaluate companies’ needs and purchase print space, broadcasting time, and internet or social media exposure.
The media Coordinator performs research and analyzes statistics & data to formulate effective and Cost-efficient advertising and marketing campaigns. They keep a keen eye on the latest market trend, and customers need to prepare media campaigns as per their understanding.
The Media Coordinator acts as a team player and continuously works with the marketing team. It helps to understand the audience, determine objectives and formulate the correct strategy as per the client’s needs. To Excel in this position, the Media Coordinator needs to reflect the excellent organization, communication, and multitasking skills to deliver profit-worthy results.
Duties and Responsibilities of Media Coordinator
Companies appoint Media Coordinators to plan advertising and marketing campaigns for the promotion of products and services. They identify and use print, broadcast, and digital mediums that fit with the client’s needs.
Mainly, their duties include meeting with clients to formulate media plans and discuss budget, choosing the Media that go with clients’ products or services, arranging for purchasing advertising time & space, and ensuring that the advertisement placement goes accurately.
Media Coordinator duties get divided between numerous media individuals. It includes:
Media Supervisor, Director, and Planner
- They have to formulate and execute different media strategies that match the client’s needs.
- They need to train and supervise the working of media buyers
- They keep a keen eye on the proper usage of the available budget and ensure that all the invoices get paid on time
- Sometimes, they purchase advertising space for products and services
Media Buyers
- Assigned to negotiate advertising price for getting ad space in print, broadcast, and digital medium
- They ensure that advertising cost remains under client’s budget
- They need to determine the best available print and broadcast mediums as per the broadcast rating and periodical circulation
- They need to monitor and secure that vendors follow the terms of their agreement
Executive Director of Media
- Assigned to create and maintain professional relationships with companies or clients and different media agencies
- They need to monitor media strategies for the client
- They oversee the working of media coordination staff members
- Sometimes, they have to identify and develop new business opportunities and formulate strategies to maximize profits
Digital Media Coordinators
- Unlike social media coordinators and community managers, their work goes beyond product and services promotion on social media platforms.
- They formulate and implement different online advertising strategies
- They identify search engine advertising strategies that help to develop and improve the search performance of clients or the company’s website
- It may include purchasing online advertising space for the promotion of clients products or services in online mediums
Other Duties and Responsibilities of Media Coordinator include:-
- Coordinate and report to supervisors regularly
- Need to communicate and work with different departments
- Help with creating content for different mediums including, print, digital, and broadcast channels
- Have to negotiate with various media platforms to finalize the best available deals
- Need to identify the best media opportunities that fit clients needs
- Act as a spokesperson and liaison between clients and media agencies
- Monitor the latest market media trends to choose the best one
- They need to ensure that the real message align with formulated strategies
- They have to organize press conferences and other media briefings
- They have to supervise all the campaigns and report the results to the supervisor
- Also, create and operate the company’s social media profile
- Help to build company or clients social media presence
- They need to manage good relationships with media agencies and different media departments
- They need to supervise the company’s media budget
- They need to work on additional projects to promote the latest products and services
- They assist PR by developing and editing public releases for the organizations
- They help with editing advertising or photographs before sending them for publication
- They need to address issues if something went wrong with the advertisements
- They have to work with marketing teams to ensure effective campaign organization
- They perform media & advertising campaign analyzes for future strategies or campaigns.
- They help with researching, writing, and editing content for print, online, and broadcasting mediums
- Need to create, update and maintain media lists to use as per organizations requirements
- Act as a contact person for media and non media inquiries for various departments
What is the Salary of a Media Coordinator?
As per ziprecruiters.com salary postings, a Media Coordinator gets an average salary of $40,506 per year in the United States. Most of the Media Coordinators’ average salary lies between $34,500 per year to $45,500 per year.
Media Coordinators salary keeps on varying depending on numerous factors. It includes locations, experience, education, skills, and organization. For example, the newbies with less experience can earn around $23,000 per year, while the top earners with years of experience get an annual average salary of $56,000 per year.
To advance in your career, you can look for locations that offer a higher salary for a Media Coordinator. Also, ensure the region you choose has a low cost of living to get maximum profit. Here is the list of top-earning cities in the United States:
Top 10 Salary Paying Cities for Media Coordinator
| Cities | Average Annual Salary | Wages per Hour |
| San Jose, California | $50,031 | $24.05 |
| Oakland, California | $49,454 | $23.78 |
| Tanaina, Alaska | $49,230 | $23.67 |
| Wasilla, Alaska | $49,230 | $23.67 |
| Hayward, California | $48,419 | $23.28 |
| Seattle, Washington | $48,092 | $23.12 |
| Concord, California | $47,972 | $23.06 |
| Sunnyvale, California | $47,698 | $22.93 |
| Santa Cruz, California | $47,146 | $22.67 |
| Seaside, California | $46,522 | $22.37 |
How much Salary Media Coordinator get in different Industries?
Apart from location, Industry acts as a crucial factor to determine media coordinators’ salaries. As per zippia.com, the media coordinator gets a higher salary in the technology industry whereas hospitality pays the lowest salary.
Here is the list of average salaries of Media Coordinators in different industries
| Industry | Average Annual Media Coordinator Salary |
| Technology | $46,545 |
| Professional | $43,043 |
| Finance | $42,036 |
| Media | $42,007 |
| Education | $41,280 |
| Health Care | $41,074 |
| Retail | $40,402 |
| Hospitality | $37,460 |
Media Coordinators Salary as per Education Level
Education is another crucial factor for determining a media coordinator’s salary. Although you can enter this field with only a High School Degree or GED, you need to acquire further education to get better earnings.
Here is a list is Media Coordinators Salary with Educational levels as per Zippia.com
| Educational Level | Annual Average Salary |
| Bachelor’s Degree | $41,959 |
| Master’s Degree | $47,024 |
| Doctorate Degree | $47,017 |
How to become Media Coordinator?
Media Coordinators need to perform numerous tasks and identify the best media platforms for advertising or marketing. If you are interested in the position of media coordinator, you can follow the following steps:
Step 1: Acquire a Degree
If you want to become a media coordinator, you can begin your career in this field by acquiring the correct degree. You can get a bachelor’s degree in marketing, communication, media, advertising, and other related subjects.
Although most employers look for individuals with bachelor’s and even master’s degrees, you can start your career as a Media Coordinator with a High School Diploma or GED.
Step 2: Gain Experience
Most organizations hire media coordinators with at least two to three of experience in the relevant position. You can start by joining media or communication clubs in college. It will help to gain experience with handling content, advertising, and marketing for online, broadcasting, and print medium.
Try to attend guest lectures and seminars organized for media students and ask professionals about advertising and marketing queries. It will help you get clarity about this career.
Other than that, you can get an internship during or after obtaining a degree. Search for internships that offer a better understanding of content creation, editing, advertising, and communication.
Step 3: Make Connections and Advance in Your Career
Connections play a vital role in getting into the position of media coordinator. You can start by attending job fairs and lectures organized by institutions. Try to interact with professionals, ask about their company’s current job openings, take their information (like contact number & email ID), and give your resumes or CV to them.
You can join counseling sessions organized by career advisors. They will guide you about your job as media Coordinator and tell you how numerous departments function.
Apart from that, you can advance in your career by participating in the company’s informational interviews. It will help you to meet with business professionals and ask questions about the media coordinator’s profession. Also, you can interact and form connections with valuable people.
Step 4: Sharpen Your Skills
Apart from education, you need to possess and sharpen some necessary skills to strengthen your position as a Media Coordinator. Some of the essential skills include:-
Technical Skills
Media Coordinators need to be familiar with the latest software and technology. It includes the use of software like Search Engine Optimization, Web Metrics, Google Analytics, etc. It will help to create effective content to raise maximum profit.
Communication Skills
As a Media Coordinator, you need to communicate with clients, team members as well as the audience. Verbal communication helps to answer queries, interact with clients, and communicate effectively with different media houses.
Written Communication Skills help to write catchy and precise content to grab the audience. Also, it allows generating buyers for products or services.
Writing Skills
Content is a vital part of advertising and marketing. Advertisers use a few catchy lines to create an impact on the audience. Media Coordinators need to possess excellent writing skills to write and edit content for advertisement on numerous mediums.
The Media Coordinator can’t perform all the work solely. They need to lead their staff members, interact with different departments before formulating creative content. Processing interpersonal skills help to form good relationships with team members, media agencies, and various media departments.
Content Marketing Skills
The Media Coordinator needs to perform various roles. It includes content creator, editor, writer, data analyst, combination & marketing expert. Possessing marketing skills helps to choose the best platform for a client’s product or service promotion. You can sharpen this skill by learning SEO or other marketing tools. It will help to choose cost-effective content like blog, website, advertisement, or social media posts.
Analytical Skills
Analytics play a pivotal role in advertising and marketing. It will help to determine the latest trends, previous mistakes and increase sales. The Media Coordinate needs to possess and sharpen analytical skills by learning the latest analytical tools. You can understand data analysis tools to determine the cost, perform research and generate profitable solutions.
Problem-Solving Skills
The media Coordinator needs to take responsibility if any issues occur. It includes recognizing problems in advertising and content. After identifying issues, they need to come up with constructive and appropriate solutions.
Step 5: Apply for Media Coordinator Job
Once you acquire the necessary education, understanding, and experience, you can start applying for the Media Coordinators job. Look at the latest job openings at Job Portals and the company’s website.
Whenever you apply for the Media Coordinator Job, make sure to send an updated CV and resume. It should reflect recruiters why you qualify for this position. Also, attach work samples to show what kind of posts and content you can create.
Conclusion
Media Coordinators perform a creative and complex role. Their work consists of a perfect blend of administrative work, teamwork, effective communication, analysis, marketing, and content creation. If you want to become a media coordinator, acquire the necessary education, knowledge, and sharpen essential skills. It will help to advance in this career and get a better salary.
