All about them
An Australian-American casual dining restaurant chain called Outback Steakhouse is serving American cuisine. The food is based in Tampa, Florida. Here, let’s know about Outback Employee Discount. The chain is operating one thousand locations in more than twenty countries across –
- North America
- South America,
- Asia, and
- Australia
The company was founded in March 1988. The first location was in Tampa. The founding members are Bob Basham, Chris T. Sullivan, Trudy Cooper, and Tim Gannon. The company was acquired by Bloomin’ Brands along with other franchises.
What kind of food do they offer?
In Outback Steakhouse, Bloomin’ Onion is the most popular food item. This food item is an onion that is cut to make it bloom open, covered in breadcrumbs, and deep-fried. They’re served with mayonnaise-horseradish sauce. In other casual dining restaurants, they are offering food items that are similar to Bloomin’ Onions. Outback is also offering various steaks, seafood, and many items that are commonly offered in the American chain restaurant such as burgers and salads.
What is the marketing strategy?
Outback Steakhouse is strengthening the sales for its popular steak dishes. One of the strategies is to deliver the content only through social media, specifically Instagram. The mobile users can read the content that has the highlights on the flavors, looks of the food. It is for making the streaks popular and to prove to the national chains that they have a stronghold on the social media platform, Plus it is an effective way to promote the menu items. A campaign called “Bold at Steak” is a multi-platform that involves –
- Television spots,
- In-restaurant point-of-sale materials, and
- Digital advertising
These are used for appealing to social media users who have an interest in delicious-looking food with good taste. They are claiming to be a premiere casual dining brand and also for leveraging a media purchase with Instagram. It was also for connecting the mobile-friendly with dedications and to reach out to the millennial demographic with applicable advertisements.
What’s it like working in the Outback?
The company has the primary focus on making the employe inclusive and offering various benefits to the employees for example –
- Health insurance,
- Meal discounts,
- Paid time off,
- An employee assistance program
The company thinks it’s important to support the employees, adding value to the diversity and treating them with respect, understanding, and kindness. However, having the job at Outback can be a bit chaotic. And yet they are satisfied with the flexible working hours at the restaurant. But the restaurants started to become a bit hectic, and the food is not mass-produced off-site. The quality is going down. And even though the managers are good at operating the business, there are some things they need to improve on. Such as allowing the employees to increase their work experiences in the restaurant.
What kind of discount do employees get?
Outback wants to reach the goal by attracting and retaining the employees in the restaurant even though it is not easy. And it is retaining employees in any way, and an effective method is offering them discounts. They also believe that meal discount offers don’t end while the employees are off duty.
The company is offering the employees about twenty percent discount when they are off duty in any location they choose, or about a fifty percent discount offer is provided to the employees. This discount offer can be applied to friends and family members, but only four people are allowed. These kinds of discount offers don’t just motivate the employees to eat at the restaurant. This is also for increasing employee satisfaction. The Outback provides discount offers to employees in a way they can’t say no.
What are the perks of being an employee of Outback?
The employees of Outback Steakhouse are getting discounts and offers. The employment laws and practices stated the offers do vary based on the locations. It was a way to help the employees to make the jobs easy, especially since it can be a bit hectic, even during dinner time. Here are what the employees are offered –
- Food at a discount price in Bloomin’ Brands restaurants
- Working hours with flexibility
- Medical, Dental, and Vision Plans
- Vacation with paid
How do the employees get involved in the community?
The company created a program where the employees support different communities located near the restaurant. The employee also joins a platform of on profit called GroupRaise where they can book restaurant fundraisers in their location. At the national level, the employees have a partnership with Heineken USA and their Heineken with a Heart program for raising funds with many organizations in these communities.
To conclude, the founding member of Outback Steakhouse has never been to Australia. They are planning to take a trip for research, but it got canceled all because they were concerned about being influenced by the cuisine, plus it will affect their mission which is delivering American food.
