When starting an Amazon business from scratch or even extending a product line, it is challenging to keep multiple processes in check. Only later do we discover that there were other time-effective ways that we could have employed to get the task done. Automation of specific processes helps both big and small businesses. This automation saves a lot of time for the seller and can assist in the smooth sailing of sales. What is Amazon Automation?
Amazon automation is a method of automating your Amazon business by assigning redundant and repetitive tasks to either a sentient software or a third-party service that does most of the nob for you. Amazon’s program called “Fulfilment by Amazon” or partners like Seller Labs are examples of how you can automate your Amazon business. This article shall further enlighten the reader as to why amazon automation would be an excellent way to boost your business.
By automating the service, it takes a massive load off your plate. The extra time you get by automating the service can be better used on more important tasks to build the business.
Benefits of Amazon Automation
Running an Amazon business can be very pleasing to start with; your first order, packaging that order and then making sure the item reaches the buyer’s house. However, as time goes by, you realize that work begins to pile up, and there are a considerable number of tasks that you would rather not perform to save time.
This is where an automation service can benefit your business. Tasks like asking for reviews and running ads can easily be outsourced to free up your precious time, which can be better spent smoothly running the business. Finding a good mentor or software or even both can help speed up the process and help you with different aspects of the business. Automating the amazon services can help you get passive income by not increasing your workload. In the grand scheme of things, it is all about taking small steps in the right direction to benefit.
How to Automate Your Amazon Business?
- Fulfillment by Amazon (FBA) Automation- Amazon’s fulfillment program is one of the most obvious ways to automate your business. Packaging and mailing orders would no longer be your concern if you were to avail this service. Amazon shifts some of this burden off your shoulders. Stoking inventory also shall no more be your issue. Inventory management, returns, order fulfillment, and everything else will be taken care of by Amazon. The FBA service provided by Amazon is a mix of a dropshipping business and a classic e-commerce business. The business model also assures you a 24.9% profit margin which is quite impressive. To top it all off, the service is essentially free, based on the weight of the product you are selling.
- Amazon Email Authentication- Timely emails and messages are an essential aspect of your amazon business. Punctuality can build a healthy customer base and improve brand identity. The automation of this process will save a seller a considerable amount of time and will reduce one thing to worry about.
The first step in this email automation process would be to start with an email template. Third-party services specialize in creating these templates and maintaining them, which will help you send out emails that are amazon-approved and appealing to customers. “Seller Labs PRO” is a third-party website with seven pre-existing email templates that do the whole package of the job for you. You can also make custom templates to suit the needs of your own business.
The next step would be to increase your branding through your messages. Graphical representation is the most efficient way to deliver a brand message. Including a logo is probably the best way to portray this message.
After creating the logo, a lot of work needs to be done to sell your brand. The way you talk about your products on Amazon is vital for building a strong brand perception. Every email sent has strong influencing power on the perception that people have of your brand.
- Amazon Review Authentication- buyers heavily rely on the reviews they see on the website as they can’t see, feel or experience the product first hand before placing the order. The average amazon customer thus heavily relies on previous customer reviews to decide whether they want to purchase the product. Asking customers for reviews is hence a critical aspect of the hold process to boost future sales. For this, too, online services and third parties can be used to automate the process.
- Amazon Sponsored Brands Ad Suggestion Automation- sponsored brand ads are those ads that are at the top of the amazon search results page, which appear for specific targeted keywords. This in itself is like a full-time job and can also be automated.
- Price Tracking software- you can use price tracking software such as Competera and Prisync. A product pricing strategy that is competitive is a must for both small businesses and well-known brands.
- Virtual Assistant- a virtual assistant will take a load off of your amazon business. A virtual assistant automates mundane tasks which waste a lot of your time. A chatbot can manage frequently asked questions and manage other communications with customers.
Conclusion
There will always be something to learn that can make running your Amazon business easier. When you gain more experience in the Amazon selling space, you begin to realize the importance of automating services to help you achieve your sales goals with more ease. As a seller, you must prioritize the most important things and focus on completing tasks that require your personal touch and attention. Generally, the production and acquiring of the goods and services you are going to sell require the personal touch of the seller. However, once those needs are met, many things can be automated and left to third parties and websites. Realizing what can be automated is how this article has probably assisted you. you will learn as and when time goes by, and you understand your business to the full extent.
Frequently Asked Questions
- What is Amazon automation?
Amazon automation is a method of automating your Amazon business by assigning redundant and repetitive tasks to either a sentient software or a third-party service that does most of the nob for you.
- What is the main reason to employ an automation service?
One of the main reasons would be to take a load off of the seller’s shoulders so that they can focus on more important tasks which require their attention.
- What is Fulfilment by Amazon?
Amazon’s fulfillment program is one of the most obvious ways to automate your business. Packaging and mailing orders would no longer be your concern if you were to avail of this service. Amazon shifts some of this burden off your shoulders. Stoking inventory also shall no more be your issue anymore.
- What are the crucial aspects of improving brand perception?
To improve brand perception, a seller should have a consistent logo that they use in their emails. They must also pay close attention to the content of their email and how it affects the buyer.
