With numerous apps emerging in the pandemic period, new ways of income came to light. The involvement of people on social media apps grew tremendously, and where there is a crowd there is more money. The basic prospects of social media started to bloom in the days when Facebook was introduced, then Instagram and TikTok. And over time social media has earned an important position in our daily life. Teenagers are addicted to social media and now the pandemic has done the same to adults. Hence, the money-making aspect through social media is being highlighted in the industries. But, how does social media make money you may ask? Let’s know How does a House Party make money?
Each social media app has its function and usage, according to which the app earns an amount of pay. One of these apps is Houseparty who has gained a lot of attention in the last few months. The working of Houseparty is simple and fun which has provided a sense of connection in lockdown.
Let’s explore the Houseparty app together and see what it is? How does it work? And how it makes money?
WHAT IS A HOUSE PARTY?
Houseparty is a popular video chat application. It was recognized by many people during the global pandemic but has been launched in 2016. This app is a face-to-face social network that allows users to host video chats without hassle. And it serves as a real house party, which means you can play games, talk to people without many technicalities. Houseparty got famous for its simple features and easy-to-use interface which doesn’t need many requirements only basic details. Houseparty doesn’t even cost you anything, it is free and available on all operating systems.
Houseparty is a creation of Life on Air (formerly known as Tel Aviv) who is based in San Francisco. The house party CEO Sima Sistani and Life on Air CEO Ben Rubin are the co-founders of the application. The vision Houseparty was born with was to act as a medium for the development of other social media platforms. The usage of the app is fairly very simple and easy. The main objective of the application is a video chat and playing online multiplayer games. The application lets you see which of your friends are online and chatting. And further groups can be made of at most eight people. While the isolation or lockdown lasted, the house party helped in having contact. And spending some time together among your friends and family virtually. And even before the pandemic, the application has vastly known counted as having closely a million users which then increased to 20 million or so. In 2019, Houseparty was brought by Epic Games the Fortnite developers.
The features of the application focused on video chatting, but also have available live video chat where facemails can be sent to people with who you are friends. It can be a great option in self-isolation. Later the Houseparty app has received a couple of bad comments and issues. The major complaints were that through Houseparty, the other social media platforms operated on the same device were getting hacked. But there is no solid proof to the statement.
HOW TO OPERATE HOUSE PARTY?
Once you download the application, the login would require basic details of name, contact, etc. Then one can directly organize a party like a virtual room where all come to talk and play. The party organizer has the authority to make it private or public, if public the party will be open to anyone anywhere in the world. Strangers can drop in parties that is the vibe of real house parties. And which has gained a term as ‘bombing’. The Houseparty app has partnered with many online gaming companies, like UNO, Ludo to provide games on their platform.
Now, we have looked upon the features and usage of Houseparty. And that made you think, how the company works? How an application work to earn money?
HOW DOES A HOUSE PARTY MAKE MONEY?
As mentioned, Houseparty has partnered with various other companies to enhance the gaming experience of the users. The partnership with Heads up is a potentially profitable deal for the company as it has caught the eye of the Ellen show. The key aspect of Houseparty making money is from in-app purchases. That is, within the app you can purchase some things for the game. And house party has cut down the display of ads on their app which gives one more reason to opt for Houseparty.
With the sales and income of Houseparty, the company is bound to pay a commission to Apple and Google when they sell a bundle under the respective app. By the Crunchbase source, it is calculated that Houseparty has raised around $70.2 million in venture capital funding. Houseparty has plenty of investors and has known to raise $3.7 million for new businesses.
CONCLUSION
There is no doubt Houseparty has been a savior for numerous people and served a homely feel in the pandemic. The idea to embark on a name among the social media application will always be a race. And thanks to the corona outbreak Houseparty got a chance to touch the surface of popularity. Hence, it was a straightforward answer to how does it make money? The process makes takes a few investments but the latter outcome will be more every time.
In addition to Houseparty booming the market, Meerkat also has made its position developed by Life on Air only. And is credited as a hot topic at the South by Southwest Interactive (SXSW) technology conference.
FREQUENTLY ASKED QUESTIONS
1. Are Houseparty games free?
Yes! The Houseparty app is free to use and join. Like many videos chatting platforms, they provide free games to play with friends. They may have additional in-app purchases depending upon the games but, aren’t necessary. It is optional if you would like to pay for some extra features in the game.
2. Is Houseparty safe?
Yes, it is safe. There have been rumors about the Houseparty spread details of their users to other social media platforms but, wasn’t proved. And the company claims to provide security with every login.
