The Pepsi Company has been in the business for over 100 years now and has become quite large over all these years. Their mission is to bring happiness to people. They are so committed to this mission that they have invested a lot of money into marketing research and developing their brand voice. PepsiCo generates revenues of more than $63 billion and employs approximately 250,000 people worldwide. A CEO is the highest-ranking member of any organization and they have a lot of responsibility on their shoulders. The work of a CEO can be stressful and challenging at times. See the CEO of Pepsi.
Ramon Laguarta has been the Chief Executive Officer of PepsiCo since October 2017. He joined PepsiCo in 1989 and served as President of Frito-Lay North America from 2009 to 2012. From 2012 to 2017 he served as Chief Executive Officer of Europe Sub-Saharan Africa (ESSA) and President of Quaker Foods North America.
Biography
A CEO is responsible for overseeing the overall work of a company. They play a vital role in helping their companies grow and succeed. A person in this position has a lot of responsibility on their shoulders and Ramon has proved himself to be the right person. Ramon Laguarta was born in 1962 in Barcelona, Spain. From a young age, he showed an interest and talent for business. He had his first job at the age of 14, working as a baker’s assistant.
In 1983 he graduated from the University of Barcelona with a master’s degree in economics and business management. He also holds an MBA from New York University’s Stern School of Business, as well as an EMBA from IESE Business School in Barcelona. In 1985 Ramon began working for PepsiCo as an auditor. In 1990 he joined the company’s operations group where he specialized in account management and sales analysis. His career flourished there, and by 1993 he had become their international marketing director for Europe.
He also worked with other branches of Pepsico including Frito-Lay and Pizza Hut Europe before becoming the director of PepsiCo’s Latin American operations in 2005. Two years later he moved to London to lead the company’s European division. He was promoted to the senior brand manager at Frito-Lay North America which is the main division of PepsiCo that sells snack food brands including Fritos, Doritos, Tostitos, Cheetos, and Ruffles. He became the company’s president in 2006 and CEO in 2017 after Indra Nooyi stepped down from her position.
Why a CEO?
CEOs are in charge of making sure that all departments within their company work together smoothly, and they make decisions about things like hiring, firing, and what products the company will offer. The CEO is usually also involved in marketing strategies and financial planning for future growth.
A successful business leader must be able to manage all aspects of the company effectively and efficiently.
Net Income of Ramon Laguarta
Ramon Laguarta has a net worth of over $50 billion as of 2020, and will likely increase it even further with his strategic decisions.
A lot can be learned about business by taking a look at how he got the company where it is today. Here are some of the key strategies that have led to their success:
- Focus on core competencies – Core competencies are strengths that your company does better than anyone else. They differentiate you from other companies in your industry and make you much more valuable to customers than your competition.
- Focus on quality- the quality of any brand is very important if it wants to grow in the longer run. Ramon Laguarta has put his focus on it which has elevated the brand image. The brand today is known for its quality and trust which it has created over the years.
Growth of Pepsi
PepsiCo CEO Ramon Laguarta is on a mission to transform the food and beverage giant into a “total beverage company” that will generate half of its sales from non-carbonated drinks, including water. PepsiCo Inc. under Ramon increased its sales in the most recent quarter after it brought in a new CEO to revive the business. The company’s revenue rose 6% in the third quarter, marking its biggest increase since 2014.
The beverage and snack giant has struggled with flat-lining growth for years amid changing consumer tastes and competition from smaller brands that have targeted millennials with less expensive drinks and snacks. Last year, PepsiCo said it would reduce carbonated drink calories per person worldwide by 2025 as part of an effort to try to regain business that had been lost to competitors such as Coca-Cola Co.
In recent years, PepsiCo’s profits have largely been driven by increased sales from its Frito-Lay division. PepsiCo has grown its revenue at an average of more than 6.5% per year for the past 15 years. Only twice in that time, did PepsiCo’s revenue fall, once after the dot com bubble burst and then again briefly during the global financial crisis.
Some Unknown Facts
- Pepsi was originally called Brad’s Drink, That’s how it was introduced in 1893 and then changed to Pepsi-Cola in 1898.
- It wasn’t until 1929 that Pepsi began producing its iconic bottle shape that we see on the shelves today.
- It was first introduced by Caleb Bradham, who was a pharmacist looking to create a medicinal drink for his customers.
- The logo has been changed by some 10 times.
- Pepsi was the first soft drink brand to use two-liter bottles.
Conclusion
Though the soda industry is currently struggling, it’s clear that PepsiCo still has an enormous amount of potential. They are under the guidance of their CEO and have already been able to reach new markets and they continue to find new ways to promote healthy living with initiatives like the Pepsi Refresh Project. In the end, PepsiCo now enjoys a presence in more than 200 countries, and the company is committed to using its scale as a force for good. This commitment is embodied by what PepsiCo calls Performance with Purpose—the idea that PepsiCo can simultaneously drive shareholder value and positively impact society and the environment.
