Amazon is an eCommerce portal. It is the place where thousands of sellers sell their products. Amazon provides an online platform to people for sell of their products. It also provides ease of selling the products not in a particular country but multiple countries marketplace. It is the organization where there is an equal chance for sellers and amazon to grow more. Amazon is a platform that mainly focuses on customer satisfaction. Because it is said that the satisfied customers are the main source of advertisement. Here we will see about What Does Amazon Peak Season?
Every organization, the institute works in different areas, environments, and seasons which deals in various products or services. There is always a perfect time for everything parallel there are product or service-friendly seasons which leads to upliftment in the sale of the item. There are always ups and downs in life that apply to the life of products and services too.
What is Peak Season
After visiting many articles and sites, I have concluded that the worldwide meaning of peak season is defined as the period when tourists visit most and the charges are highest. But in business terms, peak season means the busiest season of all. It is the season when there is a lot of demand for a particular product or service in the marketplace. It is also known as the “high season” of the product. It is the level when a product or service is in very high demand. There are different peak seasons for products and services and various factors which affect the peak time for business.
Amazon Peak Season
The peak season for amazon is Christmas. Because in many countries Christmas is the main festival to celebrate and people presents gifts to friends, to family. It is the time where there is a lot of sale of products like gifting material and household use items. There is a heavy volume of orders in this season. At this time fulfillment centers are fully staffed, employees need to work overtime. That is the peak time for amazon to work and give upstairs of growth to the business and nation.
Factors that Decide the Peak Season of Amazon
There are some of the factors that affect the peak season of amazon these may be direct or indirect factors are as follows:
1. Economic Growth and Environmental Sustainability
2. Political Environment
3. Technological Environment
4. The Demand for the Products or Services
5. The Trend of the Product or Service
6. Season (Summer, Winter, Rain)
Economic Environment:
A business or an organization is directly affected by the changes in the economic environment of a place. The financial stability of an individual decides his purchasing power. When there is instability in individuals’ financial operations that affects the purchase volume of the products leads to a decrease in amazon’s sales.
Political Environment:
Any changes in the Political environment includes the policies set by the political parties that directly or indirectly affect the business
– like lockdown due to the coronavirus
– Changes in monetary policies.
Changes in such policies affect amazon’s sales directly. Like in the lockdown period delivery service of products was restricted in some areas and later was prohibited in all areas.
Technological Environment:
An organization like Amazon, is dependent on technology. The technical environment includes dealing digitally. Every product’s sale or purchase on Amazon is technically based. Many people are not aware of technical challenges yet. It is a weak point for amazon. This lack of technical knowledge reduces the sales volume of amazon. In the peak season of any product consumer with a lack of technical knowledge tends to buy the product from a local market shop rather than the Amazon marketplace.
The demand of the Products or Services:
Demand refers to the consumer’s desire to purchase goods and services and the willingness to pay. Demand for the products is one of the factors which affects the peak season of a product. When there is high demand for the product in the market, that is the peak season for the product. High demand for the products leads to an increase in price and even then customers buy at a high price.
The Trend of the Product or Service:
The trend increases the demand for the product. People follow the trend and make the purchase accordingly. An increase in demand leads to peak time for the product. This peak is beneficial for amazon and to business growth. Trending products are likely in the sale as people like to follow the trend.
Example -Clothes fashion, Jewelry design, Footwear type.
Season:
Season is one of the main factors that decide the high time for product sale as the sale of the product is determined by the season. Every product has its season like Fridge, Cooler, ACs are demanded in the summer season. Room heaters and woolen clothes are demanded in the winter season. Raincoats and umbrellas are in the rainy season. Products have their demand in particular seasons.
Conclusion:
Amazon is an organization that provides a platform to sellers and buyers where they meet to fulfill their requirements. The peak season for any organization like Amazon is the time of more earnings and business growth. This peak season provides an opportunity to grow more and learn the points where the sellers and amazon lack the services. Amazon always keeps an eye on the quality of the product sold by the seller to take or safeguard the customers’ interest.
Frequently Asked Questions.
Many questions arise in people’s minds about amazon and amazon peak season:
Q. 1) What is Amazon?
Ans: Amazon is an e-commerce platform buyer and seller.
Q. 2) What is “Peak Season”?
Ans: It is the season when there is a high demand for the products.
Q. 3) Is Amazon a reliable source for us?
Ans: Yes, Amazon is a reliable source for sellers and customers’ as well.
Q. 4) Is peak season good for business?
Ans: Yes, it helps in business growth.
Q. 5) Is climate also a factor affecting peak season?
Ans: Yes, it affects the peak season.
Q. 6) Do products are costly at amazon’s peak season?
Ans: No, it is not mandatory.
Q. 7) Does Amazon’s peak season affect the quality of products?
Ans: No, amazon monitors the quality performance of the products so, there are lesser chances of low-quality products.
Q. 8) Is peak season good from an economic perspective?
Ans: Yes, it helps in economic growth.
Q. 9) Which category of products are on sale in the peak season?
Ans: Every category product has a different peak season
like – In Summer cooler, Ac, Fridge and In winter woolen clothes.
Q. 10) Does peak season affect Amazon’s employees?
Ans: Yes, in high season, there are a lot of orders in Amazon (Fulfillment centers) FCs which require a fully staffed warehouse, and employees need to work overtime.
Q. 11) Are there any offers available in the peak season?
Ans: Yes, sometimes to promote the product’s sale offers or discounts are offered by Amazon.
Q. 12) Is there no return policy in the peak season?
Ans: No, return policies remain the same for all the categories.
