Introduction
In this article, we will see the T Mobile Mission and Vision statement and its Value analysis.
T-Mobile is a telecommunications company that initially operated in some European countries, namely, Netherlands, Poland, and the Czech Republic. A subsidiary of the German company Deutsche Telekom AG, the T-Mobile brand was founded in 1999. In the beginning, the company had only storefronts based in the US but with continual success, the business expanded internationally.
The company services are now widespread in the United States of America and T-Mobile is fourth on the list of the world’s largest telecom service providers. Along with its cell phones, T-Mobile also provides wireless services. A step ahead of its competitors, T-Mobile has shifted to a frequency line of 5GHz while its competitors are still stuck on 2.4GHz communication channels. The company has more than 200 million subscribers and has its name among the first companies to implement 5G.
The mission and vision statements of T-Mobile signal the need of this company to revolutionize the industry of wireless service providers. With the introduction of 5G in their services, they have taken a step in the direction to diversify the options they are providing their customers. T-Mobile wants to involve the community and plans to benefit its customers no matter where they come from. Their concerns are not only commercial and the company is also an active participant in philanthropy. They contribute to environment-friendly projects and also help in calamity relief.
Their mission and vision statements aim to create a more harmonious world and technological innovation reaches more and more people. This focus on accessibility and innovation can be seen in detail through the analysis of T-Mobile’s core values, mission, and vision statements.
T-Mobile Mission Statement
T-Mobile’s mission statement is “Redefining the way consumers and businesses buy wireless services through leading product and service innovation”.
Based on a cursory reading of the company’s mission statement, the core elements of the mission statement are as follows:
- Redefining customers’ and businesses’ experience of buying wireless services
- Product and service innovation in wireless services
Mission Statement Analysis
The mission statement of the company is very straightforward and makes the business intent of the company very clear. T-Mobile does not only want to provide good service, they want to revolutionize the way wireless telecom services are bought and used in the market. This is to be done by changing the process of thinking about wireless service and upgrading the services by choosing newer, more innovative technologies.
The mission statement of the company also aims for the subscribers to use both the frequency lines of 2.4GHz and 5GHz to avail themselves of the best service possible. The company aims to provide a creative approach to its services and plan to reach more and more people with the advancement of technology.
Based on the mission statement, we can analyze the core components through the following pointers:
Innovation
Innovation and creativity are something the company values and plans to focus on in the coming years. They are constantly striving to innovate their services and make their brand globally accessible through user-friendly services.
Redefining the Service Providing
Wireless services provided by the company have made them the fourth largest telecom service in the world. They strive to become better and are trying to change the way customers use their services and redefine the process of buying wireless services. They want to offer their customers something new and never seen before which gives them an edge in comparison to their competitors.
Changing the way Wireless networks are perceived
T-Mobile, through its mission statement, makes it clear that they want to change the way the capability of having a wireless network is perceived. They want the technology market through innovative services.
Changing the purchase options
The Purchasing of the wireless services is aimed to be changed by the company. They want their customers to see the potential of wireless networks and use them to the full. Their purchase options and packages reflect the commitment the company has towards its mission statement.
T-Mobile Vision Statement
T-mobile’s vision statement is that “Our responsibility extends beyond the boardroom. Through community projects, calamity relief efforts, and green initiatives, the planet, and our fellow human beings are always top of mind”.
Based on the vision statement, we can divide the message into the following core elements to better analyze the statement:
- Responsibility beyond business
- Community projects, calamity relief, eco-friendly efforts
- Socially conscious
Vision Statement Analysis
The vision statement, while does not delineate how the company wants to take its business forward to reach a standard goal, it does explain the operations that influence the approach of the company towards society. The company has not explained a goal they want to achieve but through both, its mission and vision statement has explained how they want to continue doing business.
The company, along with valuing professional advancement, also wants to contribute to the benefit of the community they are providing their services in. They are concerned with the well-being of each member of society and want to contribute to the betterment of the world. Let us see each element in detail:
Responsibility beyond business
This simply means that apart from being a lucrative business, they also aim to be socially aware of the environment and society. This allows for the company to be aware of the consequences of the policies and keep in mind the people it will be affecting.
Community projects, calamity relief, eco-friendly efforts
How the company aims to be socially and environmentally responsible is through its contribution to green efforts, community betterment projects, and calamity relief. They want to innovate the technologies and include a greener approach while doing so. This will create a more responsible business environment.
T-Mobile Core Values
The company has the following core values:
- Innovation
- Work for youth and communities at large
- Compassion towards the planet
Innovation is a quality towards which the company is continually dedicating its efforts. New technological innovation and that too with sustainability in mind is something T-Mobile has aligned its mission and vision with. The various community projects that the company is involved in include the Huddle Up Volunteer Grants. Philanthropic efforts involve Feeding America
It is T-Mobile’s complete and utter commitment to its mission, vision, and core values that make it as successful as it is today.
