T-Mobile SWOT Analysis And It’s Competitors- Know More About It

T-Mobile Overview:

T-Mobile is a mobile communications company that operates its services in the United States and Puerto Rico. Headquartered in Bellevue, Washington, T-Mobile USA provides wireless voice and data communication services to more than 30 million customers. Their headquarters are also located in Düsseldorf, Germany. T-Mobile has been the recipient of numerous awards for its quality of service including being ranked as the top carrier by PC Magazine three years running from 2006 to 2008 and earning multiple industry accolades from CTIA Top Honors Awards to Consumer Electronics Association’s ANDY Awards. Let us know more detail about ‘T-Mobile SWOT Analysis And It’s Competitors’.

T-Mobile SWOT Analysis And It's Competitors

T-Mobile SWOT Analysis And It’s Competitors

Let’s read T-Mobile SWOT Analysis And It’s Competitors:

Global Market:

T-Mobile is present in twenty-one countries and provides wireless communication services to over seventy million customers worldwide. T-Mobile was the second-largest mobile phone provider in France until its acquisition by France Telecom and is present in Finland, Italy, and Sweden, etc.


T-Mobile USA has two subsidiaries. One of these, T-Mobile USA ltd., is a wholly-owned subsidiary of Deutsche Telekom AG that provides mobile telephony products and services to business customers in the United States. T-Mobile USA ltd. is headquartered in Littleton, Colorado, and operates more than 90 retail stores nationwide under the brands “t-mobile”, “MetroPCS” and new brand name, “Metro by T-Mobile”. The other subsidiary is a Canadian-owned company called “Wind Mobile Corporation”. Now let’s see what are T-Mobile SWOT Analysis And It’s Competitors.

T-Mobile SWOT Analysis


1. Innovation 

Recognized for being one of the most innovative companies by Forbes Magazine, T-Mobile was ranked as the world’s most innovative company by the Dell Institute for Market Research in 2011 and is consistently ranked among the most innovative companies in the United States by Worth Magazine. T-Mobile was recognized for its industry-leading branded products and services by CTIA’s Best of Show Awards in 2009. T-Mobile was the first carrier to launch GSM services nationwide and was the first company to develop 3G UMTS technology for high-speed wireless data transmission. They were also a pioneer in the industry as the first to launch HSDPA-capable products.

2. Leadership 

T-Mobile has been named one of Fortune magazine’s “World’s Most Admired Companies” since 2010 and has been named to Fortune magazine’s “Most Admired Company” list every year since 2003. This award recognizes companies by the reputation of their management and administration.

3. Growth 

T-Mobile has been named one of the fastest-growing companies in the United States for three consecutive years by Fortune magazine. T-Mobile was awarded Fastest Growing Company in America by Inc 500/5000 four years running from 2008 to 2011.

4. Approaches

T-Mobile adopted two approaches while facing its business challenges. First, they measured their performance by financial indicators and thought that this would be an optimal way of measuring their performance.

5. Digital leadership

T-Mobile has been recognized by many organizations for its industry-leading digital initiatives including being recognized as an elite network by the independent Network Measurement Company award in 2010 and being ranked first in the nation among all wireless providers by CTIA’s “Mobile Internet Reaches Out” campaign. T-Mobile also received a Top Customer Service award from Wireless West in 2009, was awarded Web Award Leader of the Year and Business Influence Leader of the Year in 2011, and was ranked first among mobile carriers by FORTUNE magazine’s CEO survey.


1. Efficient Output

T-Mobile’s output per employee is low relative to their competitor Sprint Nextel, and perhaps other mobile service providers. This could be a sign that T-Mobile may be overstaffed or inefficiently managed, which aren’t good indications for future growth potentials.

2. Labor relations

T-Mobile has had a history of very contentious relations with its workers. In 2006, the Communications Workers of America (CWA) stated that the CWA was “prepared to deliver our message to the front door of every T-Mobile store in the country”. This is an indication that productivity could be lowered due to labor problems.

3. Unprofitable 

T-Mobile is the most profitable US carrier with a net income of $5.22 billion in 2011. But T-Mobile has been losing money for three consecutive years, and it hasn’t turned a profit for nine out of the last ten years.

4. Network 

T-Mobile’s network is widespread but its signal coverage may not be as good and as consistent as other carriers, such as AT&T or Verizon. T-Mobile may improve this by upgrading its network infrastructure, but this will take time to do so.

5. Lower Quality of Customer Satisfaction

Low customer satisfaction could affect future growth potentials. Historically, T-Mobile customers rate their service below average. Also, poor customer service could lead to a negative public image.


1. Reorganizing around mobility

T-Mobile has a mobile focus that’s similar to its competitors. This could be the right direction for T-Mobile and could allow them to develop more profitable products and services.

2. Acquisitions

T-Mobile could make acquisitions to grow and to get more customers through acquisitions, such as purchasing other cell phone carriers and satellite companies to expand its market reach. However, T-mobile would not be able to compete with companies like AT&T, Verizon, and Sprint because they have deeper capital resources than T-mobile has.

3. Growing international market

T-Mobile could expand into the international market. For example, T-Mobile could provide mobile services to businesses and foreign travelers by using its GSM network. They could also provide services in countries where there are many tourists but no existing cellular networks.

4. Growing wireless data usage

Experts predict that wireless data usage will increase 7-fold by 2015. If the network infrastructure is upgraded, T-mobile would have the computational capabilities necessary to serve their customers well because they have expertise in wireless technologies and computing practices.

5. Neglecting other ways to enter the market

T-Mobile may neglect some of the other ways to enter the telecommunications industry. For example, T-mobile could launch its own cell phone manufacturing business. It may be more efficient for T-mobile to manufacture their cell phones because they could be more profitable and better position themselves against their competitors AT&T, Verizon, and Sprint.


1. Slower Growth

If T-Mobile plans poorly and fails to react in time to customers’ needs, then this could result in a slower growth rate than expected.

2. Telecom restructuring

In 2015, telecom restructuring resulted in companies reducing spending on network upgrades by 40%. This may result in smaller upgrades to T-Mobile’s system and therefore could slow down their growth.

3. Regulatory Reforms

Also, the Federal Communications Commission (FCC) has proposed a significant overhaul of the US telecommunications and spectrum regulatory apparatus. If these reforms are passed, this could affect T-Mobile because they will not be able to compete on all fronts.

4. Loss of value

T-Mobile’s stock has already fallen by more than 25% from its high starting price.

5. Growth can be stifled

Unexpected changes in government regulation and legislation, such as the proposed spectrum reform, could make it difficult for T-Mobile to execute its growth plans.

T-Mobile Competitors:

1. AT&T

AT&T’s wireless unit is the largest provider of wireless services in the country, with 117 million subscribers. AT&T is a vertically integrated company with its cellular network called GSM.

2. Verizon

Verizon Wireless was established as a joint venture in 2000 between Verizon Communications and Vodafone for the creation of a nationwide wireless telecommunications network that would provide coverage to over 97% of Americans in 2G and 3G technology. Today Verizon Wireless has about 130 million customers, which are spread across 80 countries and territories globally. 

3. Sprint

Sprint’s history dates back to 1899 when the American Telephone & Telegraph Company (AT&T) acquired the Overland Telegraph Company and Southern Pacific Railroad. Over time, these companies became known as the American Telephone & Telegraph Company and then simply AT&T. In 1996, SBC Communications Inc. acquired AT&T’s local landline operations thus creating a local telephone giant called Southwestern Bell Corporation. This corporation was then renamed ‘SBC’ in December 1997. SBC merged with Ameritech in 1998, BellSouth in 2000, and Pacific Telesis Group in 2005 to form what is known as Sprint Nextel today.

4. Vodafone

Vodafone is a multinational telecommunications company with its main headquarters in London, England. They have operations in more than 20 countries, with a market share of 59% in Germany, 38% in the UK, 30% in Italy, and 17% in Spain. Vodafone was founded as a joint venture between British Telecommunications and Mannesmann in 1995.

UBS AG is an international financial services corporation headquartered in Zurich, Switzerland. It provides investment banking, investment management, and related products to institutional investors worldwide. 


Now we have learnt ‘T-Mobile SWOT Analysis And It’s Competitors’, T-Mobile has an opportunity to succeed in the cell phone industry. It is the fourth-largest wireless service provider and has a large base of customers, but it could fall behind its competitors. For example, Verizon and AT&T have large amounts of customers while Sprint and T-mobile are gaining customers. UBS AG has strong ties with other telecommunications companies that could affect T-Mobile’s growth if they do not market themselves properly.

Frequently asked questions:

1. What is the key driver of T-Mobile’s growth? 

A: T-Mobile’s key driver for growth is customer acquisition. For example, Sprint and T-Mobile are both gaining customers and UBS AG has ties with other telecommunications companies that could affect T-Mobile’s growth if they do not market themselves properly.

2. How does T-mobile plan to grow in the near future? 

A: T-mobile plans to expand into international and domestic markets by 2023. For example, they plan on building more towers outside of their current service area and into new international markets throughout Latin America.

3. How does UBS AG affect T-Mobile’s growth? 

A: UBS AG has strong ties with other telecommunications companies that could affect T-Mobile’s growth if they do not market themselves properly. For example, they may limit competition by printing a financial report that makes their company look worse than it is.

4. How many telecom companies are there? 

A: There are 5 telecom companies in the United States. They are AT&T, Verizon, T-Mobile, Sprint, and US Cellular.

5. What kind of economic factors should T-Mobile be concerned with? 

A: T-mobile should be concerned with government reforms, cybercrime, and regulation changes. For example, the FCC could pass new laws that affect how T-mobile runs its business.

T-Mobile SWOT Analysis And It’s Competitors- Know More About It

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