Salaries For Sports Marketers


Sports marketers are the people who get to sell the world the idea of their team. They spend their days talking and interacting with an entirely new audience. Sports marketer jobs pay well, especially if you’re willing to relocate or become part of an established sports team. Let us know about the salaries for Sports Marketers and the factors affecting salary of Sports Marketers in this article.

Salaries For Sports Marketers

Sports marketers work in marketing departments at media companies such as newspapers, television stations, digital content creators, and sports clubs. Most marketing roles that you’ll find will require you to have a degree in business or marketing. 

Salaries for Sports Marketers

Do you want to know how much a sports marketer can make on average? Don’t be curious as we are providing here all information regarding their salaries. According to the Bureau of Labor Statistics, the average salary for sports marketers is $69,845 per year. However, salaries may vary based on industry, company size, location, and experience. It varies from state to state. Every state has its living standards that determine the salary of their states.

Salary information for a Sports Marketer

Do you want to start your career as a sports marketer and want to know how much a sports marketer can earn? They earn a very handsome amount of income and it does not remain constant. Their salary depends on various factors like geographical location, company size, and experience level. 

Jeff Bezos Career Advice
Jeff Bezos Career Advice

We can take a look at some of these factors and how they may impact your salary to give you an idea of what to expect. 

The most important that affects sports marketers’ salaries is the location of employees and the company. If you happen to work for a large media company or major sporting team, you’re going to make a very good salary. As you’re probably aware, companies like this have a huge demand for talent because of their high visibility and popularity. An easy way to spot a large salary is to look at the city where the company is located.

Factors affecting salaries of Sports Marketers

The salary range for sports marketers varies from person to person depending on:

  1. Company size
  2. Geographical Location
  3. Experience

Company-specific Marketing Salaries

Next, let’s take a look at company-specific marketing salaries. These are salaries that are directly influenced by the size and popularity of a given company. For example, if you work for a large, media-centric company, you’re going to make a pretty penny. This is because you’re going to be working in a very competitive job market, but one that is driven by the popularity of the company and its sports teams. As you can imagine, the smaller the company, the less money you can expect to make as a sports marketer. This is because the demand for marketing talent is not as high as it is in large companies with big-name brands. On the opposite end of the spectrum, if you work for a small company that specializes in sports marketing, you could make a lot more money than you would work at a large, non-sports business.

Location-specific Marketing Salaries

Next, let’s take a look at location-specific marketing salaries. As you can likely guess, the more attractive the location, the more money you’re going to make. Let’s say that you choose to work for a company that is based in a major city like New York, Los Angeles, or Chicago. Here, you can expect to make a very good salary as a sports marketer. This is because these cities are extremely competitive when it comes to hiring sports marketers, but are also driven by the popularity of their sports teams. If you happen to be based in a less desirable location, however, you may have a more difficult time finding work as a sports marketer. In some cases, you may decide that it’s best to consider moving to find work as a sports marketer.

Experience-specific Marketing Salaries

Lastly, the factor that may affect the salary of a sports marketer is Experience level. The less experience you have, the less likely it is that you will get a significant raise or even a new position. This can be for a few reasons. One is that a company might not want to spend the money to train a less experienced employee. Another could be that there are simply not enough jobs to go around and therefore it may not be worth the company’s time to let you go. 

Salaries for Sports Marketers As Per-State

Their salaries would vary from state to state. Here you can find some states of the US with their annual salary:

  • Chicago.       $44,847
  • Texas.           $37,832
  • Florida.         $33,223
  • Alaska.         $156,886
  • Hawaii.         $39,756
  • Georgia.       $30,975
  • Washington.    $43,158
  • New Jersey.     $45,285
  • Phoenix.        $37,791
  • Colorado.      $37,787

Duties as a Sports Marketer

As a sports marketer, there are a lot of responsibilities to you. 

You may be responsible for creating advertisements that are used to promote the team and players in a positive light.

You may also be responsible for creating content that is both informative and entertaining, helping to increase engagement. 

Sports marketers can take many forms, from media-centric companies to freelance individuals who work exclusively with clients on a project basis. Both positions vary greatly both in terms of duties and salary amounts. 

With the trending industry of sports industry, there is a high demand for sports marketers. With the increase in demand for sports marketers, their job vacancies also vanishing due to high competition. 

Bottom line

The salary range for sports marketers is relatively wide, which is nice for those who are looking for a new challenge and want to make a career change. The salary range varies depending on the person, but on average is $69,845. There are many ways to make money as a sports marketer and some of them are location-based. To find out how much money you can make as a sports marketer, you’ll want to take a look at some salary data as well as salary comparisons between different fields.


1. What is the range of sports marketer salary?

The salary for a sports marketer lies between the lowest salary which is $33,530 and the highest possible salary is $187,200. This salary scale is the pay rate in the US.

2. What is the hourly pay rate for sports marketers?

The hourly salary for a sports marketer is about $22.42 in the US.

3.What can be the highest income range for a sports marketer?

There are several states in the US where living standards are very high so the salary would be high. Like salary in Chicago, New York, and Phoenix is high as compared to others as these are at top of the market. The maximum possible salary of a sports marketer is about $187,200.

Salaries For Sports Marketers

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