Salaries For Digital Strategist


A digital strategist is someone who creates and executes plans aimed at improving an organization’s online presence and achieving their marketing objectives. The compensation for this role can vary depending on factors such as the location, sector, and level of expertise. In the US, the average yearly salary for a digital strategist ranges from $70,000 to $120,000, with some of the top performers in the field earning over $150,000. However, the salary can also vary significantly based on the size of the company, with larger companies often providing more attractive compensation packages. Let us know ‘Salaries For Digital Strategist’.

Salaries For Digital Strategist

Salaries For Digital Strategist

The pay for a digital strategist depends on various factors like the location, sector, and their level of expertise. Typically, digital strategist in the US earn an average annual salaries of between $70,000 and $120,000, and the most skilled ones can make more than $150,000. Nevertheless, the salaries offered by different companies can differ greatly, with bigger organizations tending to offer higher salaries.

A) Salary Scale:

The salary scale for digital strategists can vary widely based on a number of factors. These factors include:

1. Location: 

The pay of digital strategists in big cities like New York City, San Francisco, and Los Angeles is usually higher than those in smaller urban areas.

2. Industry: 

Digital strategists employed in sectors such as technology, finance, and advertising generally make more money than those working in other industries.

3. Experience:

Digital strategy professionals who have more expertise in their field generally receive higher pay. Those starting out in the field of digital strategy can anticipate an average annual salary of approximately $70,000, while those who have worked in the industry for several years can earn salaries exceeding $120,000.

4. Company size: 

Larger companies tend to offer higher salaries for digital strategists than smaller companies.

5. Skills and certifications: 

Individuals who possess advanced skills and certifications in digital strategies, like knowledge of data analysis or digital marketing, could earn higher salaries. The earning potential for digital strategists is quite broad and can vary from roughly $70,000 to over $150,000 annually, depending on their level of experience, skills, and certifications.

B) Average Earning in the USA:

The typical annual salary for digital strategists in the United States is around $100,000. This average is determined by the salary range, which can be from $70,000 to $120,000 for early career and mid-level digital strategists, and can increase to $150,000 or more for high-performing and seasoned digital strategists. It’s crucial to keep in mind that the precise salary can vary depending on several factors, including location, industry, company size, experience, and skills.

C) Salary in different States

The salary for digital strategists can vary greatly based on the state they work in. Some states tend to offer higher salaries due to a higher cost of living or a stronger job market. Here are some examples of average salaries for digital strategists in different states:


Digital strategists in California, particularly in major cities such as San Francisco and Los Angeles, tend to earn some of the highest salaries in the country, with an average salary of around $120,000.

New York:

Digital strategists in New York City earn an average salary of around $110,000.


Digital strategists in Texas, particularly in major cities such as Austin and Houston, earn an average salary of around $100,000.


Digital strategists in Chicago, Illinois, earn an average salary of around $105,000.


Digital strategists in Seattle, Washington, earn an average salary of around $110,000. These are just a few examples, and it’s important to note that salaries can vary greatly even within the same state based on factors such as industry, company size, and experience.

D) salary according to years of experience

The salary for digital strategists can increase with years of experience in the field. Here is an approximate range for different levels of experience:

Entry-level (0-3 years): 

Digital strategists with 0 to 3 years of experience can expect to earn an average salary of around $70,000 to $90,000 per year.

Mid-career (4-7 years): 

Digital strategists with 4 to 7 years of experience can expect to earn an average salary of around $90,000 to $120,000 per year.

Experienced (8+ years):

Digital strategists with 8 or more years of experience can expect to earn an average salary of around $120,000 to $150,000 or more per year.

These are approximate ranges and actual salaries can vary based on factors such as location, industry, company size, and skills. Additionally, top-performing digital strategists, regardless of their level of experience, may earn salaries that are higher than the ranges mentioned above.

E) How to increase salary?

As a digital strategist, you hold a vital position in assisting businesses to navigate the continually changing digital environment. Your proficiency in digital marketing, advertising, and branding enables companies to attain their objectives and remain ahead of their competitors. To remain competitive and attract the best talent, it is essential for businesses to provide attractive salaries to their digital strategists. Here are some suggestions on how to boost your salary as a digital strategist:

Expand your skill set: 

Keep yourself informed of the newest digital marketing tendencies and innovations. Obtain certifications or participate in training courses to acquire new abilities, such as social media advertising, data analytics, and website design.

Network and build relationships: 

Networking can assist you in broadening your professional network, establish connections with industry leaders, and gain knowledge of new job prospects. Look into participating in industry gatherings and conferences, reaching out to other digital strategists on LinkedIn, or becoming a member of a professional association.

Negotiate your salary: 

When you receive a job proposal, feel free to discuss your salary. Conduct research to determine the average salary for digital strategists with similar experience and abilities. Create a list of your accomplishments and the contributions you can make to the company to back up your request for a better salary.

Consider freelance or consulting work: 

Working as a freelance consultant or freelance professional can provide higher pay compared to full-time positions. By providing your services on a project basis, you have the chance to collaborate with various clients and potentially earn a higher income.

Explore new opportunities: 

Be on the lookout for new job opportunities, both within your current company and outside of it. Take advantage of any chances to work on significant projects or manage a team, as these can result in advancements and salary hikes.


To summarize, the salaries of a digital strategist can vary widely based on multiple factors such as experience, location, and the characteristics and size of the company. On average, digital strategists in the US can earn anywhere from $60,000 to $150,000 annually, with the highest salaries often found in large cities and at prominent, well-established organizations.

However, with the expanding significance of digital marketing and the growing need for competent digital strategists, there is considerable potential for professional growth and salary increases in this field. By continually developing your skill set, forming connections, and investigating new job prospects, you can establish yourself as a valuable asset to any company and command a higher salary as a digital strategist.

Salaries For Digital Strategist

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top