INTRODUCTION
Whole Foods Market, Inc. is a worldwide grocery company based in Austin, Texas that provides items free of unsaturated fats and artificial ingredients, aromas, and contaminants. The business is well-known in the United States because of its healthy options as a USDA Certified Organic supermarket. As of March 4, 2019, Whole Foods had 500 locations in North America and seven in the United Kingdom. Amazon purchased Whole Foods Market on August 28, 2017. In this article, we are going to talk about the Whole Foods Market Mission and Vision Statement along with the core values analysis.
ABOUT THE WHOLE FOODS MARKET
Whole Foods Market is a healthy and herbal grocery retail company that began in 1980 when four local Austin, Texas businessmen brought the natural ingredients sector to the market model.
They launched their first business with 19 employees and it soon became a hit. There were a handful of natural food supermarkets in the United States at the time. It also has over 500 shops in North America and the United Kingdom. Its net sales were USD 16 billion in 2017.
How does WFM generate revenue? Whole Foods Market’s marketing strategy involves the arrangement of store outlets where consumers may buy clean, ethical, and personal products, as well as vegetarian and allergen goods.
In 2017, the firm was bought for even more than USD 13 billion by the Internet behemoth Amazon. Many experts have questioned if Amazon/Whole Foods Market has become a dominant that fulfills many of the most basic requirements of Consumers in respect of commerce. Without a doubt, this gives the corporation a lot of power and influence.
While noting, the company is dedicated to delivering the greatest natural and organic food possible while adhering to the industry’s toughest quality requirements and food security and improved nutrition. They also want to make grocery purchasing more enjoyable and exciting. Trader Joe’s and Sprouts Farmers’ markets are rivals of Whole Foods Market.
MISSION STATEMENT
Whole Foods Market’s mission statement covers several critical business issues. According to the statement of purpose, “Whole Foods Market is a powerful presence in the premium foodservice industry.” We are a purpose firm that strives to raise the bar for food sellers. We are constructing a corporation in which high expectations pervade all parts of our operations. At Whole Foods Store, excellence is a way of life.”
This mission statement explains what Whole Foods Market has been doing and intends to do to attain the developing leadership goal mentioned in its statement of vision. The following are the most important aspects of Whole Foods Market’s mission statement:
- Nourishing individuals and the universe
- Purpose-driven company
- Set the bar for greatness in food retailing
- Perfection is a frame of consciousness at WFM
1. Nourishing individuals and the universe:
It strives to provide a nutritious diet to keep and maintain vital body functions while also considering the environment, the neighborhood, and everybody engaged in the food production process. It inspires people to live happily ever after.
2. Purpose-driven company:
A purpose-driven firm extends above setting a coherent goal centered on data collection technique value for an organization. It refers to a greater ideal that represents an idealistic objective of being actively involved with the business to make a contribution and provide them with a feeling of meaning.
3. Set the bar for greatness in food retailing:
They have established excellent criteria to obtain high-quality items from their suppliers. It comprises organic produce that is kept in the greatest possible condition in terms of quality, consistency, aroma, and diversity.
Traders must operate with foodstuff that is free from harmful and chemical additives usually found in standard items, but it does not imply that they are unsophisticated. They promote sustainable farming to change the nutrients received by the land, conservation tillage to preserve it, the discharge of pollinating organisms to combat pests, and the addition of composting and crop waste.
4. Perfection is a frame of consciousness at WFM:
By overseeing the entire food manufacturing process and requiring high expectations from its merchants, Whole Food Market can guarantee the validity of its goods.
VISION STATEMENT
Our descendants will live in a society that cherishes human potential, variety, and personal autonomy, according to Whole Foods Market’s concept of a brighter development. Organizations will use people and resources without compromising the quality of individuals or the earth’s natural habitats. Businesses, governments, and entities will face consequences for their conduct.
People will get a greater understanding of the fact that all acts have consequences and that preparation and forethought, along with hard effort and adaptability, can overcome nearly any difficulty encountered.
It will be a society that rewards hard work and the free flow of information among knowledgeable citizens; a society where members are encouraged to find, develop, and express our society’s interests. They are starting to execute this revolutionary vision of a future at Whole Foods Market by improving the way we approach the links amongst our food production, the ecosystem, and our health.
- In a Traditional Society, Integrated Thought
- Global Expansion
- In charge of the food industry
- Provide High-Quality Goods and Services
1. In a Traditional Society, Integrated Thought:
Firstly, we commit to activities that will allow our vision to arise spontaneously from our everyday activities. In this regard, we have chosen a purpose mindset, which is reflected by our Whole Foods-Whole People-Whole Earth emblem, which shows our dedication to our ideals. We aim to provide products that are of the superior products, lowest prepared, most delicious, and organically maintained.
We are committed to fostering a courteous work environment in which participants receive fairly and are strongly driven to achieve. Furthermore, we think that businesses, like people, must accept their share of duty as Earth’s residents.
2. Global Expansion:
The first section of the declaration expresses the company’s desire to broaden its mission beyond nurturing individuals to nurturing the world.
Whole Foods now feeds people in over 500 stores across the United States, Canada, and the United Kingdom, but the firm intends to develop and expand its operations beyond these three nations to other parts of the world.
3. In charge of the food industry:
The second section underlines that, while Whole Foods is a leading company in the supermarket industry, it aims to expand its dominance by providing outstanding customer service in terms of setting the bar for many other shops in the sector to adopt.
4. Provide High-Quality Goods and Services:
The third section of the Purpose Statement emphasizes that the significance of providing high-quality goods and services is ingrained in Whole Foods workers, upper edge and semi leadership, suppliers, as well as all other participants, making it part of the Whole Foods culture and DNA.
It may also be regarded as the company’s plan for enhancing its industry leadership to develop and expand.
CORE VALUES
The Core Values of Whole Foods comprise six aspects that describe what the firm stands for and will not compromise on regardless of the scenario.
- Foods of the highest grade, all-natural, and sustainably sourced
- Prosperity and success for everyone
- Encouraging human services, nourishment, and wellbeing
- Quality Customer service
- Supporting Worker and Shareholder Development and Contentment
- Win-win collaborations
1. Foods of the highest grade, all-natural, and sustainably sourced:
Whole Foods offers a wide range of healthful, ecological, and ethical items, including vegetables, meat, fish, floral, personal care, cleaning supplies, and eggs. The firm does not scrimp on this value, even going so far as to create a list of dangerous substances that cannot be offered in their locations, such as unsaturated fats, aromas, sugars, additives, and many more. Because of the health hazards, CEO Mackey previously rejected the notion of embracing plant-based beef.
2. Prosperity and success for everyone: Whole Foods understands that consumer pleasure, enhanced productivity, and commercial success all need to go synonymously.
3. Encouraging human services, nourishment, and wellbeing:
The firm focuses on giving service to people through initiatives and charities such as the Whole Planet Association, the Whole Kids Framework, and the Whole Cities Groundwork.
4. Quality Customer service:
Whole Foods’ customer-centric strategy provides value to its consumers, who are the company’s lifeblood. The firm uses all available assets, exploration, and invention to provide an amount of user satisfaction that rises to the occasion.
5. Supporting Worker and Shareholder Development and Contentment:
Whole Foods’ principles are based on creating a secure and process of increasing for driven people to thrive and reach their greatest potential. Happy and constructive connections have completely replaced the toxic “us versus them” mindset.
6. Win-win collaborations:
The majority of firms have unequal, unethical, and hostile interactions with their suppliers and other stakeholders. This is not the case with Whole Foods, which values and promotes justice in its collaborations as part of the interconnected business environment.
CONCLUSION
Retaining dominance in increasingly competitive and rapidly changing industries including the grocery retail business is an accomplishment destined for a chosen few in the digital world.
Because Whole Foods has retained its dominance and quality in the food industry through peaks and troughs, we may find out a lot from examining its organizational and business methods.
This was the mission and vision statement of the whole food market.
