Wendy’s Mission and Vision Statement- And Values analysis

Wendys Mission and Vision Statement

Any company’s success depends on whether it is working hard to accomplish its mission and vision. If a company works in compliance with its values, it is bound to achieve success. Wendy’s is another such company. It has endeavored to accomplish its mission. This article will analyze Wendy’s Mission and Vision Statement, and the values of Wendy’s. The ideal execution of the values is the reason behind Wendy’s being the third-largest burger selling company.

Wendy’s: Know about the company

Founded by Dave Thomas in 1969, Wendy’s is an American international fast food restaurant chain. Initially, it had its headquarters in Columbus, Ohio but later shifted it to Dublin, Ohio in 2006. It is the third-largest hamburger fast-food chain in the world, the second place is secured by Burger King and the first by McDonald’s. It has around 6,500 franchises in the United States and twenty-seven other countries all over the world.

Prominent for its square hamburgers, the Frosty and sea salt fries, Wendy’s is loved by people all around the world. Its success in making an impact on the lives of the people is attributed to its hard work and endurance to achieve its goals and its mission of providing the best service to its customers.

Now, we will elucidate upon the mission, vision, and core values of Wendy’s company subsequently.

Mission Statement of Wendy’s 

Wendy’s mission statement is:

“To deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”

The prospects and goals of Wendy’s are explicit in its mission statement. They aim at providing their customers with superior services through their leadership, partnerships, and innovative skills. 

To analyze and comprehend the mission statement better, it can be fragmented into the following components:

  • Delivering superior quality products

Wendy’s aims at facilitating its customers with ‘superior’ quality products. The word ‘Superior’ makes a difference here. The company didn’t choose the word ‘great quality or anything else. They chose ‘superior’ because they aim at selling the best and being the best.

Through their mission statement, their endurance to provide their customers with the best is explicit. 

People are fond of the delicious foods that are served at Wendy’s which include hamburgers and chicken nuggets. They try to diversify their menu as much as possible.

  • Superior quality services

In addition to superior quality products, Wendy’s also aims at providing superior quality services to its customers. If you go to Wendy’s, they will do everything to ensure consumer satisfaction. People often claim that they get the best treatment at Wendy’s. They persistently believe in serving their customers with the utmost respect.

  • Significance of Customers

Being a commercial enterprise, customers are important for Wendy’s. However, it explicitly shows the concern for customers in its mission statement. They treat customers with respect and ensure they have a jolly time at Wendy’s. Their priority is their customers.

  • Significance of Communities

Wendy’s knows what impact they have on several communities and societies. They support good causes that can affect the communities positively. To enhance their community involvement, they have tried to reduce the negative impact that the company has on the environment. They have taken certain steps to mitigate their not so environmentally friendly acts.

Aims at achieving their goals through innovation, leadership, and partnerships

Wendy’s aims at achieving its goals through leadership, and here leadership does not equate to the powerful CEOs or senior employees but to the leadership it shows when it comes to leading the industries, posing as a successful example in front of the industries.

It is open to innovations and tries to adapt itself by adding new items to its menu. Another aspect that Wendy’s focuses on is partnerships. It is because of its partnerships with reliable farmers and suppliers that they are successful in providing its customers with superior quality products.

This was a fragmented analysis of Wendy’s mission statement.

Vision Statement of Wendy’s

Wendy’s vision statement is:

“to be the quality leader in everything we do.”

Wendy’s is proud of the leadership qualities that it possesses and this is visible in its mission statement as well. It extends this leadership quality in its vision. It envisions itself as a leader not only in providing superior quality products and services to its customers but also in everything they do. This ‘everything’ includes the partnerships, relationships it formulates, the action it takes in bringing about a social change, and any work it does.

Core values of Wendy’s

Wendy’s core values are as follows:

  • Good done right

Wendy’s success is attributed to its belief in doing the good things right, which includes providing the best service and products and working towards environment conservation.

  • Quality is our Recipe

This value was given by its founder, Dave Thomas. Their quality is the reason behind their success. They strive for providing the best quality to their customers.

  • Give something back

They intend to contribute their part to society. The success they have achieved is because of the support they have got from the people. They believe in contributing their share in society by being vocal about environmental conservation.

  • Respecting people

Wendy’s operates on the value of treating people with respect. They ensure the customers with a respectful, safe and jovial environment.


It is an appreciable fact that the mission statement, vision statement, and core values of Wendy’s align well with each other. They all prioritize the significance of quality and customer. These are the ideal values of any successful company. They work for their customers as this is the only way they can get profit.

Wendy’s is a successful company that has done a commendable job in facilitating its customers with superior quality products and services.

Frequently Asked Questions (FAQs)

What are the core values of Wendy’s?

The core values of Wendy’s are treating people with respect, providing them with superior quality products and services, and giving back to society.

Does Wendy’s sell only hamburgers?

No, Wendy’s does not only sell hamburgers. They intend to adapt themselves to the changing times and add new food items to diversify their menu.

Wendy’s Mission and Vision Statement- And Values analysis

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