Blizzard Entertainment is an American video game developer and publisher based in Irvine, California the company was founded in 1991 by three developers who worked at the now defunct Silicon & Synapse Since then, Blizzard has become one of the most successful and influential companies in the gaming industry, known for creating captivating, high-quality games enjoyed by gamers around the world. Let us know about the ‘Blizzard Mission Statement’.
Blizzard mission statement first big hit was Warcraft
Orcs & Humans, a real-time strategy game released in 1994 The game was well received by critics and gamers alike and laid the foundation for a successful franchise that continues to this day This was followed by Warcraft II: Tides of Darkness, which was released in 1995 and further expanded the Warcraft universe.
Blizzard Entertainment’s mission statement, vision, and values reflect the company’s commitment to creating the highest quality and most engaging games for gamers around the world However, there are elements of the company’s recent performance that may call into question its ability to fully realize these ideals, and exploring and analyzing these issues is important to gaining a comprehensive understanding of the current situation and the future.
Blizzard Mission Statement
What it says about the company’s goals and priorities?
Blizzard Entertainment’s mission statement is “to inspire the world through epic entertainment”. The statement reflects the company’s goal of creating engaging and meaningful entertainment experiences for gamers around the world.
This highlights the company’s emphasis on the concept of “epic” entertainment, which means grandeur, quality and impact beyond the ordinary These fits with the company’s reputation for creating high-quality, immersive games that gamers love.
The statement also hinted at a goal to inspire the world, showing that the company wants to create games that have a meaningful and lasting impact on gamers, and sees its work as more than just a means to earn money. This reflects the company’s commitment to creating games that are not just a form of entertainment, but a means of expression, connection and an art form.
Taken together, Blizzard’s mission statement reflects the company’s commitment to creating high-quality, immersive, and meaningful entertainment experiences that have a lasting impact on gamers. It highlights the company’s desire to create games that are not just a form of entertainment, but a medium that inspires inspiration, connection and artistry.
How it aligns with the company’s products and services?
- High-Quality, Immersive Games: Blizzard is known for high-quality games, rich and detailed worlds, and incredible gaming experiences. This aligns well with the company’s goal of creating “epic entertainment” that is both important and meaningful.
- Strong storylines: Blizzard games are often praised for their well-crafted storylines, memorable characters, and intricate worlds This aligns well with the company’s goal of creating entertainment that isn’t just a form of escapism, but has the potential to inspire gamers.
- Community Engagement: Blizzard takes community engagement and fostering a sense of belonging among players very seriously. This aligns well with the company’s goal of creating entertainment that is not just a form of escapism, but means of connection and expression.
- Long-Term Support: Blizzard is known for providing long-term support for its games and constantly updating them with new content, events, and features. This aligns well with the company’s goal of creating entertainment experiences with lasting impact.
Blizzard’s Vision
What it says about the company’s aspirations and long-term goals?
A vision statement is a statement that defines a company’s long-term aspirations and indicates the direction it hopes to take in the future A good vision statement should be inspiring, ambitious and clearly demonstrate the company’s values and priorities.
Blizzard Entertainment’s vision is to “connect the world through epic entertainment”. This announcement reflects the company’s desire to create entertainment experiences that bring people together and foster a sense of community and connection.
This vision statement aligns with the company’s mission statement to inspire the world through epic entertainment. This underscores the company’s desire to create games that not only entertain, but also bring people together and foster connection, which is especially valuable at a time when many are socially isolated Additionally, the statement underscores the company’s goal of creating “epic” entertainment experiences across the board, which aligns with the company’s focus on high-quality, immersive gaming experiences.
How it compares to vision statements of other companies in the gaming industry?
Blizzard’s vision statement is quite unique compared to vision statements from other companies in the gaming industry
Many other game companies are focused on creating innovative technology or producing high-volume games, and their vision statements often reflect these priorities
For example, vision statements from companies such as Electronic Arts (EA) and Ubisoft reflect their drive to create innovative, high-quality games, with statements such as “to be the world’s leading provider of interactive entertainment” and ” bring the world to life” respectively.
Other companies like Nintendo have a vision statement focused on delivering a unique gaming experience that “puts a smile on the face of everyone who touches a Nintendo”.
Blizzard’s vision statement “bringing the world together through epic entertainment” is notable for its focus on creating experiences that bring people together and foster a sense of community and connection, a vision statement in the game industry is not common in. This focus on promoting connection aligns well with the company’s mission statement to inspire the world through epic entertainment, creating a cohesive message and direction for the company.
Blizzard’s Values
The Blizzard Entertainment Values are a set of principles that guide the company’s actions and decisions. These values reflect the culture and beliefs of the company and provide a framework for how employees should behave and interact with each other and with the company’s customers and partners
Blizzard values are:
- play well and play fair
- every voice counts
- lead responsibly
- learn and grow
- Innovation and creation
“Play Nice, Play Fair” emphasizes the importance of treating others with respect and fairness and maintaining a friendly, inclusive and positive community across all of its platforms.
“Every Voice Matters” encourages employees to speak up and share their thoughts and opinions, regardless of their position or tenure in the company These values foster a culture of open communication and collaboration.
“Lead Responsible” emphasizes the importance of taking responsibility for one’s own actions and decisions, and the impact they have on the business, employees and customers.
“Learn and Grow” encourages employees to accept challenges and seek new opportunities to learn and grow as individuals and within the company.
“Innovation and Creation” encourages employees to think outside the box and be creative in how they solve problems and develop new products and services.
Analysis of Blizzard’s Performance
Analyzing Blizzard’s performance over the past few years can provide valuable insight into the current state of the company and its potential future trajectory.
In terms of financial performance, Blizzard has generally done well. The company has seen steady revenue growth in recent years, driven primarily by the continued success of its existing franchises, such as World of Warcraft, as well as new titles, such as Hearthstone and Overwatch Additionally, the company’s parent company, Activision Blizzard, reported record earnings for 2019 and 2020.
However, some controversies have raised questions about the company’s ability to live up to its ideals One example was the company’s decision in 2019 to suspend and ultimately strip a Hearthstone player of his winnings for making a political statement during the tournament. The decision drew criticism and backlash from industry players and figures who felt the company’s actions were at odds with its stated values of encouraging open communication and fostering a community positive.
Another issue that was raised was the company’s handling of certain franchises, most notably the Diablo franchise, which has seen multiple delays and cancellations of new content, leading to disappointment and criticism from fans. The company was also criticized for its handling of the development and launch of World of Warcraft: Shadowlands, as the game launched with multiple bugs and technical issues that were only later resolved.
Conclusion
Finally, Blizzard Entertainment has a long history of creating some of the industry’s most iconic and beloved games, and its reputation for quality and innovation continues to make it one of the most respected gaming companies around. and the most prosperous. The company’s mission statement, vision and values provide a clear and compelling framework for its growth and success, reflecting the company’s commitment to creating high-quality, immersive and meaningful entertainment experiences.
