Apple Inc. does not need any introduction to anyone in the world. A worldwide phenomenon providing tech solutions about software and electronics along with online services, Apple is one of the Big Four companies in the tech industry. Apple has changed its policies, mission, and vision statements with time to adjust to growing demand and the changing trends in the market. Here is the topic- Apple Mission and Vision Statement.
An analysis of Apple’s mission and vision statement would give one a clear idea of how the company has spelled success. Both the statements encourage innovation and contribution of every employee to the growth of the company. It is this commitment to the mission and vision statements that Apple is doing so well despite having strong competitors like Google, Dell, Lenovo, Amazon, and Sony. The vision and mission statements focus on the new business opportunity the company is presented with when it comes to cloud computing, electronics, digital distribution services, and computer technology.
The range of Apple products is unique and unparalleled. The vision statement recognizes the need for constant innovation to go with the changing times and pays attention to the need of providing quality products to all of its customers. The vision statement is typically constructed by keeping in mind the future ambitions of a corporation. Apple wants to be placed on top of the industry and with good reason.
The mission statement of a corporation, on the other hand, works towards taking the company towards making its vision statement a reality. This requires constant endeavor and dedication. The mission statement describes the company’s strengths and also how it plans to move forward. It is also Apple’s flexibility and constant readjustment that has made it as successful as it is now.
The mission and vision statements might have been readjusted over time but Apple’s quality services are the same. The core values of the corporation work well with their mission and vision statements and make them hold. Without considering the core values, one cannot understand the company’s dedication to becoming a leader in the industry.
The analyses will help to determine how the corporation wants to keep leading in the global market with its top-notch service and quality services.
Apple’s Corporate Mission Statement
Apple’s mission statement is “to bring the best user experience to its customers through its innovative hardware, software, and services.”
This mission statement was announced by the company’s CEO Tim Cook in 2018. Through this statement, one can deduce how important it is for Apple to provide quality service to its customers. Looking closely, one can divide this mission statement into a few core elements. These are as follows:
- To provide a quality experience
- Experience focussing on innovation
- Services to include hardware and software among others
Mission Statement Analysis
Apple recognizes the value of their customers and focuses on providing them with a great user experience through the products and services they offer. In their mission statement, the corporation delineates how they need to complete their daily operations to fulfill the expectations of their customers. Apple values innovation and includes so in its mission statement.
The first core element focuses on providing the customers with the best user experience. This includes not only quality but also the commitment of the corporation to provide their customers with the best possible services there are in the market. Apple products are user-friendly and the user interface is seamless. iOS is working well for Apple technology and never has the situation arose that iOS did not offer a tough competition to Android.
The products offered by the company keep the privacy of the customer in mind and the security features on their technology are excellent. The technology offered by Apple is improved upon until perfected and even then the innovation does not stop. Apple realizes that the market is forever changing and if they do not keep up with the trends, they will not be able to keep up with their rivals. The constant reinvention with designs, UI, and services make sure their customers are provided with nothing but the best products.
Apple has shown through its improvement and innovation that its technology is not just for entertainment. The company understands the varying needs of its users and Apple products can thus be used for business, in the healthcare industry as well as in the educational institution. By making it user-friendly, Apple ensures that more and more people can use it without having to be technology experts. The company has thus increased the reach of its products through the core element of its mission statement.
Apple does not only sell products. It sells an experience. By focussing on user-friendly technology with users from all walks of life, Apple ensures that the experience remains of top-notch quality. Apple’s innovation extends to all of its services including hardware and software and has succeeded in making this tech giant a prominent name in the industry globally.
The mission statement thus encompasses all of the areas in which the company can improve and continue to work on for success. Apple is aware of the changing trends in the market whether it is electronics or the industry itself. This mission statement understands the value of maintaining a loyal customer base and keeping up the quality to match the brand name of the company. Apple’s corporate mission statement thus understands the needs of the market and aims to adjust and reinvent accordingly.
Apple does not only sell smartphones and computers though. The range of services by Apple is varied, extending to cloud computing and digital content distribution in the form of App Store and iTunes. Apple Pay is the company’s digital payment service. The operations hence target every customer seeking a good experience and the company has expanded its range to include customers from the entire world.
Apple’s Corporate Vision Statement
Apple’s vision statement is “to make the best products on earth, and to leave the world better than we found it.”
Lisa Jackson, the Vice President for Environment, Policy, and Social Initiatives of Apple emphasizes the subtle nuance of the use of the word ‘for’ instead of ‘in’ in the vision statement. She said that instead of making the best products possible in the world, Apple aims to provide the best possible products for the world. This sentiment is indeed seen in the phrasing of the vision statement. The vision of the company can be divided into the following core elements:
- To make the best products
- Leading quality production in the world
- Aiming at sustainability in their operations
Vision Statement Analysis
Apple’s vision statement shows a goal that needs constant work and innovation to reach an even then, efforts need to be continued to maintain sustainability. Apple understands that as a multinational corporation, the impact of its action lives around the world and it needs to take social responsibility. Apple realizes that efforts need to be made at the operational level to make the future of technology leadership ecologically conscious.
The first core component of the vision statement comes directly from the mission statement. The company’s focus on quality products and great user experience is unwavering. It wants to be the leading provider of technological solutions in the world but also wants to leave as little of a carbon footprint as possible. With the dedication to provide the best customer experience, Apple is constantly moved to innovate and grow as a company. The design and development of its products and services need to remain of the best quality to keep appealing to customers.
Apple’s dedication to quality and sustainability lets it ensure that even its suppliers and partners are making quality choices as well. The company has policies in place that demand their partners and suppliers follow them about environmental conservation. To provide sustainable solutions. The company starts at the very base and worksheets way up. The corporate culture of the company is heavily influenced by its commitment to quality and sustainability. The vision statement is well-founded as Apple has been succeeding in the global market with more than 500 stores opened worldwide as of 2019.
Apple’s Core Values
The company’s core values need to be analyzed simply because they tell us how the organization aims to execute the goals set in its mission and vision statements. It also tells us how the company works at the base level, in everyday operations. These core values are also important because they have a big hand in the success of the company. The company has core values that match perfectly with its long-term and short-term goals. Apple’s core values are as follows:
- Inclusion and Diversity
Inclusion and diversity are both significant core values. Apple includes employees in its corporation from different backgrounds, ethnicity, religions, and regions. By including a diverse range of workforce, the company ensures that it better understands the varied needs of people from different walks of life. By acknowledging the different demands for different people, Apple guarantees product accessibility and makes its products cater to a larger area of the population.
- Education
Education is a core value because Apple products are extensively used by schools in the United States since the year 2014. Many children use MacBooks and PCs in their schools that were donated by the company in a joint venture with ConnectEd which benefitted as many as 114 schools. The education-related solutions that are provided by the company amounted to $100 million. Apple has made dedicated efforts towards educating individuals by acquainting them with technology. Learning experience thus includes computer education along with other standard subjects.
- Accessibility
Accessibility is a core value that finds mention in the mission statement, albeit indirectly. In Apple’s mission to provide a seamless user experience globally, the company stresses expanding its customer base to as many people as possible. By expanding the range of what its products and services can be used for, Apple guarantees that more and more customers find their products relevant. It is then the goal of the company to make their products accessible so that all the customers who want Apple products can get them.
- Environment
Apple wants to make the best products for the world along with being the leader in the industry. The products are made so that they are sustainable and also safe for the users. Apple uses recycled products for both internal and external materials in their technology. Apple Trade-In is Apple’s service to exchange their old devices for new ones or credit. This reduces toxic waste landing up in landfills and benefits both the customer and Apple.
- Supplier Responsibility
Apple is aware that its quality products are its USP. The company holds accountability in high regard. All the partners and suppliers of the organization are held responsible for the type of products they are providing. The suppliers are made aware of the company standards and the quality is checked so that it comes up to Apple’s standards. The suppliers are also made to ensure that all of their workers from the very base and up and working in conditions that are both productive and safe. The company ensures that no discrimination takes place and the workplace remains a safe space.
- Privacy
Privacy is a big issue with everything being on the internet servers where any application or wrong permission can give third parties access to your data. Apple knows that when it is dealing with customers, it is responsible for the user data and its protection. All products are thus created while keeping in mind the need of the customer to protect their privacy. The company provides security features to their tech which gives them the liberty to choose in what capacity they want their information to be shared. Fingerprint and face recognition also ensure that the device stays locked at all times until and unless the user wants to access it.
Apple is a corporation that understands every aspect of its business’s mission and vision and aims to achieve its goals through its daily practices manifested through its core values.