Target Market Of Dabur And Marketing Strategy

Dabur, a leading Indian health and wellness company, is one of the most successful and respected companies in the country. The company has built an excellent reputation for its products and services and is a trusted name in the industry. Dabur has a wide range of products in various categories such as health supplements, digestive care products, ayurvedic medicines, personal care products, and homecare products. Let us see about the target market of Dabur.

Target Market Of Dabur And Marketing Strategy

Target market of Dabur

The primary target market of Dabur is the Indian population. The goods of the firm are intended to meet the demands of Indians of all ages. Dabur also has a presence in over 30 countries. As a result, the corporation has a global presence, and its products are offered to clients all over the world. Dabur has adopted an integrated marketing strategy to reach out to its target market. The company’s approach has been to make use of traditional media such as television and print, as well as digital channels such as social media and its website. To reach its target demographic, the corporation has also used influencer marketing and celebrity sponsorships.

Identifying Dabur’s Target Market

Dabur is one of India’s oldest and most established FMCG companies. It has products in the health and personal care, home care, foods and beverages and other categories. With a presence in more than 60 countries, the company has been able to build a strong presence in the global markets. To identify the target market of Dabur, it is important to understand the various product segments and the demographic characteristics of the target consumers.

Dabur has a wide range of products in several categories such as health care, beauty, food and beverages, home care, and pharma. Dabur’s health care products include herbal and ayurvedic health supplements, ayurvedic medicines, oral care products, and health drinks. Its skincare, hair care, and body care items are among its beauty offerings. Its food and beverages range includes juices, processed foods, and ready-to-eat products. Its home care portfolio consists of air fresheners, cleaners, and hygiene products. Finally, its pharma category includes over-the-counter medications and vitamins.

Dabur’s target market includes both rural and urban people. Its health care items are especially popular with rural consumers, who prefer natural alternatives over pharmaceutical medications. To meet the demands of rural consumers, Dabur has created a diverse assortment of herbal and ayurvedic goods. Food supplements, health drinks, home treatments, and beauty goods are examples of these. 

Dabur has established itself as a producer of health and wellness goods in the urban market. Herbal and ayurvedic medications, health supplements, dietary supplements, health beverages, and cosmetic goods are among its offerings. It also has a range of products designed to meet the specific needs of urban consumers, such as hair care products, skin care products, and beauty products.

Dabur also caters to the needs of the middle class. Its products are affordable and are seen as a good value for money. Moreover, its products are easily accessible and can be found in most local stores. 

Overall, Dabur has a wide range of products that cater to different segments of the Indian population. Its target market includes urban and rural consumers, men and women, and different age groups. Dabur products are available in sachets, bottles, and jars, making them suitable for a variety of budgets and needs.

Characteristics of Dabur’s Target Market

It offers a diverse range of goods, including health care, skin care, hair care, oral care, and home care. As such, its target market is quite varied and spans different age groups, genders, and geographies. Here are some of the characteristics of Dabur’s target market.


Dabur’s target market ranges from children to seniors. It has products for all age groups, ranging from baby care products for infants to health supplements for the elderly. It also offers products for teenagers, such as skin care products. 


Dabur’s products are designed for both men and women. It has products specifically designed for the needs of both genders, such as hair care products and skin care products. 


Dabur has a presence in more than 60 countries, with a majority of its products being sold in India. It is also present in the United States, the United Kingdom, the United Arab Emirates, Saudi Arabia, and Singapore.


Dabur’s products are designed to suit a variety of lifestyles. They have products for people with fast-paced lives as well as those who lead a more relaxed life.

Values & Preferences:

Dabur’s products are designed to meet the needs of different people. They have products that cater to the health-conscious, as well as those who prefer natural ingredients. They also feature goods that are appropriate for persons of various religious and cultural views.

Analyzing Dabur’s Marketing strategy

Dabur, India’s largest FMCG company, has a long-standing track record of success in the market. With a portfolio of over 250 products, Dabur has been consistently driving profitable growth and delivering sustainable value for stakeholders. 

The success of the corporation may be ascribed to its efficient marketing methods. The company’s marketing strategy focuses on bringing its traditional products closer to the modern consumer. It leverages its vast portfolio of products and a strong presence in the offline market to reach out to the target customers. Dabur also has a strong presence in the digital space, leveraging online channels to reach out to the customers. It leverages digital platforms like websites, social media, and mobile apps to reach out to its customers.

Dabur also places a high value on the client experience. It focuses on understanding the wants and preferences of customers and developing products and services to fulfil those demands. It also has a focus on understanding the customer journey and creates experiences that drive engagement with the brand. 

Dabur also uses a range of marketing platforms to reach out to its clients. It uses traditional channels like print, television and radio as well as digital channels like search engine marketing, social media and mobile advertising to reach out to its target audience.

Moreover, Dabur has invested heavily in research and development to create innovative products that customers need and want. The company has also invested in building relationships with customers through its customer service centers and other customer-facing activities. 

Finally, Dabur has an effective strategy for pricing its products. It uses market research to understand customer needs and preferences and sets prices accordingly. This helps to guarantee that clients receive the most bang for their buck. 

Overall, Dabur has a strong marketing strategy that focuses on understanding customer needs, creating innovative products, and leveraging a variety of marketing channels to reach out to customers. As a result, the firm has developed a strong brand presence and a dedicated consumer base.

Examining Dabur’s Relationship Marketing Strategies

Dabur has implemented several relationship marketing strategies to ensure that its customers have a positive experience. These strategies include: 


Dabur provides its consumers with personalised goods and services. They provide bespoke product packaging, customised marketing materials, and targeted offers. This contributes to the establishment of a strong link between the organisation and its clients. 

Loyalty Programs:

Dabur offers a variety of loyalty programmes that reward consumers for their commitment and involvement. Discounts, special deals, and awards are all part of these schemes. 

Relationship Management:

Dabur uses relationship management tools to track customer interactions and measure customer satisfaction. This helps the company to better understand its customers and provide better service. 

Online Presence:

Dabur has an active presence on social media, which helps the company to engage with its customers. The company also has a website and an app, which allow customers to easily access information and shop online. 

Dabur has employed several relationship marketing strategies to strengthen its customer base. By customizing its products and services, offering loyalty programs, and using relationship management tools, Dabur has been able to create a strong bond between the company and its customers. The company’s online presence has also helped to increase customer engagement. Overall, Dabur’s relationship marketing strategies have been successful in helping the company to grow and maintain its customer base.


The target market of Dabur is primarily the middle-class and lower-middle-class households in India, as well as rural and semi-urban areas. The company has adopted a strategy of offering value-for-money products to its target customers. The company’s marketing strategy involves aggressive advertising in both print and electronic media, as well as online marketing. The company also has a strong presence in the FMCG sector with its distribution network. To ensure customer loyalty and enhance customer experience, Dabur has launched several promotional campaigns such as free samples, discounts and cashbacks. The company also focuses on customer engagement through its social media channels.

  • What is the target market of Dabur? 

Dabur’s target market consists mostly of individuals from the Indian subcontinent, which includes India, Nepal, Bangladesh, and Sri Lanka. It also has a presence in the Middle East, Africa, and other countries in the East and South Asia. Dabur’s products are geared towards consumers from all age groups, ranging from infants to elderly people.

  • What is Dabur’s marketing strategy? 

Dabur’s marketing strategy focuses on leveraging its strong presence in India and other countries in the East and South Asia to create a global presence. The company makes use of traditional advertising and promotional activities such as TV commercials, print ads, radio ads, and billboards. It also uses digital marketing techniques to reach out to its target audience, such as online advertising and social media marketing. Additionally, Dabur uses a variety of customer loyalty programs to reward its existing customers and attract new ones.

Target Market Of Dabur And Marketing Strategy

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