Are you exploring for jobs to match your skillset? Or you want to switch your job status? There are numerous job titles that may not be common but are paid well. An engagement manager is the same!.
The Engagement Manager, as the name suggests, is the one who engages the clients i.e. After a customer has signed a contract, this manager is in charge of establishing a good working relationship with them. He/She is in charge of resolving any issues that a client may have.
Differences Between Project Manager & Engagement Manager
But that’s the role of a Project Manager? Isn’t it?
No. Both are two different people having different and definite roles. A project manager can be a contractor, an employee of own or another company whereas an engagement manager is hired by professional services or works for a SaaS company and manages each and every aspect that is related to the services of the client firm. Engagement engineers mostly work with the client’s firm or deal with the project manager of their own firm.
What does an Engagement Manager do?
One of the main duties of this role is to increase customer engagement for a business by helping within the projects and assisting in problem-solving. In order to build a solid business-to-business connection between their firm and its customers, they play an important part in this process. This relationship can be B2C or B2B. Facilitating communication and resolving disputes between the customer and the business is among the responsibilities of this job. Engagement managers are often assigned to client projects as a member of a team. The nature of the job varies significantly based on the particular customer as well as the requirements of the client. According to certain definitions, this manager assists a company in promoting itself via social media and other marketing efforts.
Responsibilities:
- Helping clients in the implementation and utilization of business services is a major part of our job.
- Setting goals and conducting quarterly reviews to detect gaps in customer involvement; i.e., scheduling and executing quarterly reviews
- Handling client complaints and problems in a timely way is essential.
- Coordinating with the marketing and sales divisions to come up with fresh campaigns and business concepts.
- Advice and assistance on how to increase consumer engagement and build long-term connections are provided.
- Responding to all client inquiries and directing them to the most suitable source for more comprehensive information.
- Maintaining compliance and adhering to the terms and conditions mentioned in contracts on behalf of the organization
Ideal Engagement Manager
An engagement manager should have a minimum of four years of customer service experience as well as a bachelor’s degree in business or marketing to be considered. It is one of the most essential talents that engagement managers will possess to be able to problem-solve on behalf of the customer. Additionally, communication skills will be required since he/she will be required to interact effectively with the customer.
Qualifications
To further pursue your career as this manager, you must have previous customer service and consumer relations expertise. A bachelor’s degree in business or a similar area is beneficial in developing the effective business communication, and management knowledge and abilities that are required for success.
Skill-set
The position requires a pleasant attitude as well as the capacity to handle tough issues. Customer connections, particularly between businesses, are a major duty of the position. Additional credentials include excellent leadership abilities as well as shown professional experience as part of a team to achieve client objectives. The capability to supervise team members in order to increase productivity and fulfill project deadlines while remaining within budget is required for this profession.
Different Types
There are various types of engagement managers, where Customer Engagement Manager being more common.
Customer Engagement Manager
The job of a customer interaction manager is to guarantee that consumers are talked to by actual people who are sympathetic to their situation, irrespective of the platform via which the complaint was lodged. The he/she is in charge of empowering and developing the necessary abilities among other workers in order to address issues as they occur in the workplace.
Employee Engagement Manager
A director of employee engagement (also known as an employee engagement manager) will have greater control over the development of strategies to increase employee engagement. They will also be in charge of programs that promote engagement, such as employee recognition programs, support services, health & wellbeing programs, and other activities intended to create a positive workplace environment.
Marketing Engagement Manager
A marketing engagement manager is somewhat similar to a client engagement manager but has the responsibility of engaging clients through utilizing marketing channels i.e., social media and digital media platforms. By communicating or engaging clients through social media platforms they inform them what’s going on in our business, how we are having a competitive advantage etc. They also respond to clients through these channels and engages them. In some companies, this role is also played by Marketing Managers.
Community Engagement Manager
In this position, you will be responsible for developing public engagement strategies to change communities, managing the finances of a program and addressing fundraising problems, and organizing teams of volunteers to promote social activities, among other responsibilities.
How to Become an Engagement Manager?
Normally, you would spend two years as a BA and then return as an associate after completing an MBA program. In your first year as a returning associate, you would begin to function as an Engagement Manager, but you would not be formally recognized as one -this is the concept of the Junior Engagement manager. It takes a little longer for people who are not returning from the MBA program or who have previously worked as BAs to transition into JEM roles (the main difference between Associate and EM is the bonus and not even the basic salary). It also takes longer for people who have previously worked as BAs to transition into JEM roles.
How Much Money Does an Engagement Manager Make?
Taking into account gratuities, bonus, and overtime pay, an entry-level Engagement Manager having less than 1 year of experience can expect to make an average total compensation of $60,109 (which includes bonus, commission, and overtime pay) based on the survey of 23 salaries. Based on 437 salaries, an early-career in this role is having 1-4 years of experience can expect to make an average total pay of $66,024 each year. He/She in mid-career make an average total pay of $83,328 per year, according to 397 salaries collected from anonymous sources. Based on the survey of 362 salaries, an experienced Engagement Manager with 10-15 years of experience can expect to make an average total pay of $107,266 per year. Employees who are in their late-career (20 years or more) receive an average total pay of $121,069.
Importance
An organization’s ability to connect with clients is its fuel. And even if an organization is very excellent at it, we can all improve our skills — and so maximize the fuel available. It is becoming more important as the company’s marketing efforts increasingly rely on social media to communicate their messages. In bigger organizations, the term “engagement manager” may also refer to a person who “manages” the involvement of workers in their personal lives outside of the workplace.
Job titles
For engagement managers, like most other job titles, there exist two basic titles i.e., Junior Engagement Manager (JEM) and Senior Engagement Manager (SEM). However, just like different types of engagement managers, one can be called a customer engagement manager, employee engagement manager, and community engagement manager.
Frequently Asked Questions
Q1). Which companies are best for working as an Engagement Manager?
McKinsey & Company, Oliver Wyman, Zillow, Workday, Deloitte, IQVIA are some of the companies having the highest ratings and offering more salaries for engagement managers.
Q2). Can I become an Engagement Manager after having a science degree?
Yes, but because of differences in the educational background, you need to have a strong skill-set in order to make up your mark in this industry.
Q3). What to add in your CV to make it suitable for Engagement Managers?
Add relevant experience, effective communication skills, related projects (you have worked upon), leadership qualities, and show yourself a social person.
