Welcome, all to this article. In today’s article, it would be much interesting to learn about Google Analytics, its meaning, its basic know-how, and its usage. Also, what kinds of certifications would be useful to gain the knowledge of the google analytics tool and utilize it for your website. If you need to start your career as google analytics specialist for a company that you need to tackle the Google Analytics Interview Questions asked, sharing the skills through E-Portfolio, Basic, medium, Hard Interview questions commonly asked section to give you a clear view on answering them at Interviews.
In today’s digital moving organizations, the companies are much more concerned about their audience data to track the website status, whether the company is generating leads, the most preferred traffic to enhance the advertisements of the company to increase the visibility of the brand, How much time are the audiences using the website, what are the page viewed by the audiences, From where are the audiences mostly using the website (geographical details, locations), report customizing, etc. Companies need them to check all of them through one tool.
And the all-in-one tool is Google Analytics. Google Analytics has been a great asset tool for managing the business to set forth the right move of allocating the resources, financial budgets, and all the major decisions using this tool. Most companies need an expert who can effectively handle this market analysis part of handling the Google analytics tools. Therefore, the company fixes the benchmark skill as Google Analytics for whomever willing to operate the role as an analyst in one’s company.
Understanding this constraint, we will be moving to the Google analytics meaning, its usage, lists of certification to upskill and gain knowledge over the tool for those who want to rely upon Google Analytics as its future. This article would fetch all the analytics enthusiasts to have some sequential mindset of getting into the career following the fundamental principles of going through the Interview question, which will be discussed soon.
Chin up and get with the move!!
What is Google Analytics?
Simply put, it is a place where the data are generated based upon the input details you feed into them. Not only the data are collected, but Google Analytics also contains two other features called Data Studio and Google Tag Manager to customize your final data into a report(Data Studio). The other one is setting up the desired ad, whether it could be a display or search engine Ad to keep posted, and it can be collected through that feature(Google Ads).
This means if you decide to pull some 3rd Month’s transaction details that the audiences made through your website, and if you want to show them separately to decide the next step process of improving the sales, you could collect those data’s setting up in whatever view that you have created. You can customize it as per the way that you wanted to show it to your team.
Like this, type of details could be collected and customized as to how you want to represent your teams. This is the simple and actual working outline of Google Analytics. Even if you are managing a small, medium, or big enterprise, this tool could be a supportive and long-lasting element to guide your company’s data nature with different types of data representation.
Basic know-how of Google Analytics
We all know what the basic tool consists of, which is the components involved in creating the final reports:
You can identify all the information about the users (Demography, what are they interested in, what type of Devices they log in, Technology they use, Benchmarking their channel, location, and devices). This comes along with the user flow representation.
These are the most specific findings through which medium your users arriving (the traffic source and medium where the users arriving, checking the problem with the landing pages, the campaigns that you recently run, tuning the keywords, and filtering out the keywords that users used in finding your company )
This is to observe the action taken by the users (used to know the landing pages where they used for signing up some details in your website, measuring the site speed whether the user is convenient with the page speed, checking for the bounce rate and exit page rate of them after moving into the landing page)
The ultimate conclusion of the user actions decided (measuring the goals set on each website process, E-commerce measures of identifying the product performance, the shopping behavior, sales performance, multi-channel funnel setup, etc.)
These are the 4 main divisions where we can build the reports. So, these are the areas we need to know deeply to understand the workings of Google Analytics. These are the segments where most of the Basic Google Analytics Interview asked.
Things the Interviewer asked under these are the definition of some connecting elements like the session, page views, source, medium, how to set up views, how to define and set properties, defining landing pages, defining the bounce rate and exit pages(*****Most commonly asked*****), how to initially set the google analytics, etc. all of these basic questions are asked in the easy-level interviews.
We will be discussing them elaborately, containing 15 such sample interview broken into 3 major levels based on the difficulty levels starting from the basic(easy) level, medium level, and the hard level(case study form, problems will be given and solution to be found referring the Google Analytics to fetch the solution).
Two to Never Miss!!
Knowing just the basics is not enough. As in the interviews, you might be interviewed with some nail-biting questions that need a lot of focus and an idea-generating mindset to find the solution for those questions from Google analytics.
To make your fundamentals and predominant concepts of Google Analytics stronger, you need some help from certified courses to strengthen Google analytics concepts’ power. You can tackle them in the interview.
This Google Analytics course comes with a free google platform offering with all the levels of the concepts broken into several forms of courses such as,
- Google Analytics for Beginner
- Advanced Google Analytics
- Google Analytics for Power Users
- Getting started with Google Analytics 360
- Introduction to Data Studio
- Google Tag Manager Fundamentals
This course gives you a basic understanding of how Google Analytics works. It would help you to initially note down the important components present because if you dive into other courses offering the same as this, they will come up with other perspective having the same concepts where you have chances of missing the basic components if they straight away go into the operations of google analytics. To misconceive concepts offered in other platforms, you need to be clear with the basic elements present in Google Analytics.
First, I would recommend this and shift to other such platforms offering courses to make you understand even more and give you a clear sequence to play with the tool.
I would stress you even more to consume the Google Analytics content taught in this platform to get the expert knowledge right from Google Analytics basics and to the most case study formats of understanding Google Analytics with deep knowledge. This is the list of Google Analytics courses offered here,
- Google Analytics for Beginner
- Intermediate Google Analytics
- Google Analytics Audit
- Google Analytics 4
- Google Tag Manager for Beginners
- Intermediate Google Tag Manager
- Google Data Studio
- Google Ads
At the end of the course, you would be asked to take up some multiple-choice questions to test you under the skill-set improvements and enhance the knowledge of solving the problems given how to analyze them and drive solutions. You’ll be a certified analytics specialist in the domain of Google Analytics, where you could publish in all your portfolios available on different media to be visible to all the recruiters who could approach you.
So, follow these two Certifications that embrace your Skills in Google Analytics to tackle the interview questions, whether it may be a basic level, medium level, or the hardest level.
E-Portfolio to Power Your Skill
The power of an E-portfolio is humongous. You need to create them to show your skills that you obtained through the certified courses into the platforms like LinkedIn (***** THE MOST IMPORTANT MEDIA, NEVER MISS IT *****). That is why I mentioned hitting on your mind to do it immediately if you haven’t done it until now.
If you mention the level of understanding you have on the Google analytics via the experience mentioned in the portfolio, the recruiters will identify the fit and shortlist you for the next rounds to take on the Interview. During the Interview, having this portfolio reference, the interviewer would ask about the relevant experience you have gained about Google Analytics. Now you can answer with good confidence as much expertise you have created in that portfolio. Never miss creating your Portfolio. Utilize other platforms to apply for your job portals like Naukri, Monster, Glassdoor, Indeed, CareerBuilder, etc.
Level 1 – Basic Google Analytics Interview Questions
- What is the meaning of Google Analytics?
To answer this, you could use the definition that I have used a simple meaning of Google analytics is. So, you can answer them by referring to the previous section. Or else you can answer; this is an analytical tool that helps collect the data of your marketing campaign and analyze it using various customizing processes to reach a good decision for your company. Using this tool, you could find out the most affecting factors impacting your campaign and your company goals by finding out when audiences are taking specific actions.
- State the difference between the Bouncing rate and Exit rate?
The Bouncing rate is defined as the single page that the audiences viewed and left without taking any site actions like not referring to any other additional pages in the same website and leaving soon. On the other hand Exit page is the last page that your audience viewed before closing the session and check out, not taking any specific actions. For example, if the audience initially goes through the home page, then to the blogs, then the product page, and leaves out not signing up for the newsletter to get more updates from your site.
For a website, the bouncing rate must be nearing zero%(which is mostly not possible) or say 40% or 50% below, and if it is above 50%, it will affect the chances of lowering your website brand awareness. And thereby, you need to make the website experience much more interesting so that the audience wouldn’t leave the site once they are on your first page.
- What is the meaning of Session in Google Analytics?
The percentage of measuring the interaction of the audience within the amount of time limit that they use in the website and could have resulted in various specific actions like signing up the newsletter, adding the products in the cart, transaction process when the audience check out from the cart and get into the purchasing process, etc. These types of actions could be measured by noting down the session rate in google analytics. The session metrics contains User metric, Page views, Page/session metric, and Average session duration metrics.
- What is the use of secondary dimensions and the role of advanced filters?
This is a simple question where you can get the specific report by filtering the secondary dimensions that have categories like Acquisition, Behavior, Advertising, Custom dimensions, Custom Variables, E-commerce, etc. Using this, you could be able to get the specific details that you are looking to measure. For example, under the behavior, you can select the landing page and compare each source’s effect. A medium like the CPC, email, referral, organic, etc. specified concerning the primary dimensions. The Advanced Filters are used for bringing even more specific details to find out the audience’s specific actions and their behavior metrics to be checked with the primary and secondary dimensions.
- What is the role of goal, How do you set a goal in Google analytics?
The goal is the defined results used for finding out the end-user-specific tasks when they complete after visiting the website. The goals could be set in two ways. One of them is by measuring the basic business goals of signing up newsletters, purchase, and transaction when checking out from the cart. The other way is by setting main business goals for measuring these metrics by understanding them as a total number of conversions made, conversion rate, etc. You can set goals by moving into the admin page and finding the view column. Under that column, you need to add the number of goals you want, and for one view, you can have only 20 goals. So, refer and set them properly.
P.S: To get to know more about similar other basic questions, you can hop into the upgrad.com website and refer to maximum questions to get some good points.
Level 2 – Medium type questions of Google Analytics
- What are Multi-channel Funnels?
These funnels are used to track the flow of the audience of purchases for them to convert based on the multiple visits and are shown as a flow representation where they used the website multiple times to visit and get converted. Again, this is a handy set up to study the audience rate of purchasing speed, including the Time lag, The Path Length, etc.
Playing three types of path roles inside the channel, such as the last interaction, assisted interaction, and First, will explain each interaction’s functions where the audiences take their action when using the different channels to use the website each time. You could able to find out the sequence in which the audience finally getting converted.
- What is the role of Site speed in Google Analytics?
The Site Speed is present inside the Behavior report. It explains the improvements you can make to your website to enhance the user experience when they visit and navigate to the other pages. Here Page Timings, Speed Suggestions, and User Timings explain the improvements that can be made in understanding the Speed functioned on the web page. Even if the audience finds it difficult to use the low-speed page of your website, you can use the speed suggestions that tell you to set certain speeds to increase the user experience of the web page that results in good user flow to navigate through all of the pages.
- What are campaign timeout and the role of the Attribution window?
Naturally, you’ll have some time limit for setting a campaign, like how long you want to run the campaign and trace the results of them. Thereby the attribution window is used here for fixing the specific length of a particular campaign that you need to obtain the results.
Generally to set the campaign time limit for months is not advisable. You need to set a time limit shorter that could bring you the potential end lots fetching the next process or decision you need to take upon the campaign to check the user’s interaction with the website.
- What is the real-time report in Google Analytics?
These reports are highly used for checking the instant website conditions. It could be the instant notice of your fresh blogs posted on your website and observing the first visit of how many audiences have taken a look at the blog.
You could also refer to the current location where the audiences have logged into your website, the number of active audiences on your website, the number of pages viewed per minute and even per second, the top referral site, top social traffics, top active pages, etc.
You could customize the reports how you want to view that you can add the segments you want to observe the instant functions going on in your website.
- What are UTM Parameters?
These are simply the traffic trackers where it is framed using 5 clusters of components that essentially track users coming from a particular channel to your website using this mediator called UTM Parameters. Those 5 components are,
Each of them notes functions such as the brand of the traffic, type of the traffic, purpose of the traffic, headline or subject of the ad, etc. These are similar to the GPS functions where it loads the location that we use nowadays in our ride-sharing app.
Having said that, you could think of the functions of UTM parameters in such a way you’ll be able to trace which channel sources or medium the audiences are coming from.
It is built in the form of a link, posting into the channels you are being into sharing your articles or posts of your webpages and tracked when the user clicks the link to get into our main webpage.
P.S: The above answer is about Google Analytics for Beginner and Intermediate Google Analytics by Chris Mercer under the CXL Institute course. Study to know more about similar other important functions using this platform.
Level 3 – Hard Type Questions of Google Analytics
- How do you resolve when there is the same URL being repeated that falsely records your website’s data in any of the report pages of Google Analytics?
Initially, to insert or some repeated links, we must go to the filter section, which is present in the “view,” and choose the particular view that we want to see without the repetition of the link. Then choose the “Advanced Section” then type in the “Field A” by selecting Request URI = ^(/ [a-zA-z0-9/_\ -]*[^/])$ (This is the regex for including a slash to that of removing those broken page link). Finally, you must go to ‘Output To’ -> “Constructor”=$A1/ (you need to include the slash after A1). You don’t have to use Field B in this case.
Bonus P.S. Stop getting startled after going through these kinds of formulas. These are called the “Regex” used in the filter section to refine your view and present the data in a readable format. I’m attaching the Regex concepts as a bonus part for you to get familiar with using filters and understand thereafter. (About the Intermediate Google Analytics by Chris Mercer)
- What is Cross DomainTracking and based on this how do you track the user purchase flow when they interact with multiple domains?
It is just the meaning of how it is defined, crossing the different domains, and that is why they are called Cross-domain. What Google Analytics initially understands is when the user comes to your domain, say, Facebook. And they saw your offer page then left. And again, they come back to other sales websites which could sell all your offers other than Facebook.
What Google analytics thinks is you left the website, and another new user has logged into the mentioned sales website. They won’t track them as a single user because the domains aren’t cross-tracked. If we pass a linker connecting any cross domains link, then Google analytics understands these are happening under the same user and stage in the same session using the Google Analytics Debugger. And this allows Google Analytics to view the client ID from the console of Google Analytics Debugger.
P.S: The above answer is about the Intermediate Google Analytics by Chris Mercer under the CXL Institute course. To study the entire operation of fixing this issue, kindly refer to the course.
- The Difference between Goal Flow and Funnel Visualization?
The Goal Flow is located under the Conversion report, and it allows to check the before and after the process of each step in the funnel. The instant gaining of conversion steps is a little harder as it goes back and pulls down the data based on your new funnel. The Funnel Visualization works from day zero, and they instantly tell you what’s going on, and they are easy to read. These are the vertically directed funnel for you to understand the user conversion flow.
P.S: The above answer is about the Intermediate Google Analytics by Chris Mercer under the CXL Institute course. To study the entire operation, kindly refer to the course.
- What are the Attribution Model and list out its types?
Attribution is the model representing the touchpoints of a user’s actions at each stage in the website. This explains the credits for sales that are assigned under the different types of attribution model. There are 6 types of attribution model,
- First Click
- Last Click
- Position based
- Time Decay
For example, if the First Click contributes to 100% conversion, then that is your ultimate touchpoint for the user who first clicked the advertisement and made a quick purchase. It is very effective to note the particular touchpoints.
P.S: In reference to the support.google.com. Go through the site to study all the types of attribution models.
- What is benchmarking?
The term benchmarking in Google Analytics refers to the comparison made between the metrics with the industry standards to identify who well our website is performing comparing the most predominant data set or metrics.
Generally, the benchmarking is located in the Audience report where you can find it consisting of:
- % New Sessions
- New Users
- Pages /Sessions
- Avg.Session Duration
- Bounce Rate
You can use this to refer if your website is performing low under any of these metrics, then you can improve your website experience to bring back to the industry benchmarks.
P.S: In reference to upgrad.com and to know more about similar other basic questions you can hop into the upgrad.com website and refer to maximum questions to get some good points
Glad that you all have when through this and headed to the final segment. I hope all the basic, medium, hard types of questions would have fetched some idea-based frameworks that how Google Analytics asks questions and the interviews conducted. Follow all the links and portals that I have shared interim of the passages mentioned to enhance the portfolio to share with the recruiters to know your knowledge in google analytics to tackle the interview. Meet you all in the next interesting article.
Also read Interview Tips And Examples