The Multiple Entities of the Company.
The company was founded by Bruce Halle in 1960 as a retail company for tires. After serving the country in the Korean War, Halle set up his store in Ann Arbor, Michigan with just half a dozen tires on the shelf. Here, let’s know about Discount Tire Employee Discount.
It now has its headquarters in Scottsdale, Arizona. It covers over a thousand stores in 36 states and has been in operation for the past sixty-one years. It is the world’s largest retailer of tires and wheels as a private, autonomous company. It has managed to gain a fiscal year for 2019 of the amount of $5.2 billion in revenue.
*The First Name
The company is represented by three entities that arose from necessity along the way. Halle chose Discount Tire for the implied meaning of the phrase. His competitors were the big players like Firestone, Goodyear, and General. With all activities centered on true and total customer satisfaction, the company slowly grew.
*The Second Name
For whatever reason, legal or otherwise, Halle chose to have America’s Tire name for the most part of the state of California, excluding the San Diego county. For the rest of the country, however, it is Discount Tire that hovers above their doors.
*The Third Name
The third name is a consequence of the emergence of the internet. Discount Tire Direct is the product of the company’s effort to reach out to customers with the least physical access to their stores. The website has everything in it. From products to financing, to guides, and promotions.
Internal Change Within.
The company may not be as extensive a retail outlet for all the parts of an automobile but among its products and services, it has an awesome array. Both known and less known brands of tires from all corners of the world are in their listing.
This is coincidental parallelism to the company’s varied and many personalities and characters employed in all the stores. There are more than 21,000 employees in all of the 1,000 plus stores in all 36 states.
That is a staggering number to handle daily. That is why each of the stores has a degree of autonomy to achieve total customer satisfaction. The central office has devised a battery of benefits with guidelines for all employees, part or full time in status for this small army.
The Employee Benefits
The usual and ubiquitous benefits are there such as 401 retirement, medical, dental, vision, insurances, and private personal assistance. They also have a pair of benefits that are not found in other companies. These are the pet and legal insurances.
All benefits can be enjoyed by all employees except for the paid leaves and paid vacations extended to full-time high-strata employees. Otherwise, education and fund assistance are also available to all. Now, the fun part.
The Employee Discount Benefit
The Discount Tire family of companies, knowing the common needs of its employees and their families, is a bit unique in extending this specific benefit. Unique in the sense that the coverage of the discount benefit is more extensive than most other companies. The eligibility is for all employees, with no extension for part-times, but extended for full-time status.
All employees, without bias, will have three areas to avail of discounts for them and their families. The last on the list is the newest one which the company anticipates will have a constant influx of questions.
*The Company Products and Services
It is only fitting to have an employee enjoy a discount from what they have been selling each day. Maybe not much more than a favored customer but enough to mark a difference especially if an employee or the family has a vehicle.
This is not open and laid out to the general public at all. In fact, any employee wishing to enjoy the benefit will have to confer with the store management where one works or the company’s Knowledge Center, wherever that may be, to move forward with the claim.
Such, of course, is the prerogative of the company.
*The Merchandise Store
This is a store the company has set up to, for obvious reasons, upscale marketing efforts. These items are available in stores and may come as promotional aids or as individual sales for customers. All employees stand to have the chance to buy their company’s merchandise through discounts.
Merchandise such as hats and apparel, bags, backpacks, umbrellas, pens, mugs, journals, and tumblers. Discount Tire employees are given special prices for these with the expressed agreement by the company management and a third party.
*The PerkSpot
Incubated and running for all employees of Discount Tire and its affiliates. The newest of the three highways of benefit. And this is the one with the widest highway of all. A benefit that adds life and zest against the drab environment of the daily grind.
Why is that? All employees will have discounts to all participating establishments that belong to any of these major classifications.
- Flowers and Gifts for all occasions;
- Cellular phones from service providers and the load per month;
- Dresses and the likes of Apparels;
- Tickets for Sports, Concerts, or any Entertainment;
- Home Improvement needs;
- Gardening essentials;
- Pets, and pet maintenance;
- Travel and accommodation;
- Restaurants.
PerkSpot is a third-party provider with Discount Tire and it is free for all employees. It states to be a shop that is one-stop for all discounts in exclusivity for participating companies. It is reputed to have hundreds of local and national merchants to provide essentials in daily life.
As a Discount Tire employee, one has to register for free and follow the guidelines set forth to attain an exclusive benefit from a company with deep concern.
Conclusion
Not many companies become successful. Not all successful companies have the heart for their employees. Sad and demeaning but true. Companies in critical industries have the outright decision. Hospitals, clinics, off-shore oil rigs, and space explorations, demand and extract demand.
Not for a retail store. But one that is successful and has existed for more than half a century, is imperative. Imperative to have the compassion and feeling of a down and trodden employee. These are the bottom rung of society. They need help.Discount Tire and the companies that have grown along with it through the years are not blind to such a plight. The founder has left behind a legacy of easing difficulty and pain for all of its employees by the provision of benefits that are wide and encompassing. It is even more than most of the other companies in the same class and even a few above. The company is worth more than what it is if time permits.
