Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. Carbonated soft drinks are beverages that contain carbon dioxide gas dissolved in water. Some examples are Pepsi, Coke, Sunkist Orange Soda, Mountain Dew, and Fanta. The original Mountain Dew formula was invented in 1940 and was developed as a mixer for whiskey. Sold locally in their region of the Mississippi Delta, the drink did not take off nationally until it was licensed and marketed by Virginia businessman Bill Bridgforth in 1958. It has become quite popular among teenagers. Here, let’s know ‘Is Mountain Dew a Pepsi Company?’
Mountain Dew the brand and the taste
Mountain Dew has been an iconic brand for many years. Known for its citrusy flavor, the carbonated soft drink has brought smiles to people’s faces since its creation. The success of Mountain Dew can be attributed to the company’s ability to stay relevant by changing with the times. From being a regional soda to becoming one of the most popular sodas on the market today, mountain dew has seen a lot. In addition to its flagship flavor of Mountain Dew, the company produces a number of different products including Mountain Dew Code Red, Diet Mountain Dew, Caffeine-Free Mountain Dew, Wild Cherry, and Pitch Black.
History
Mountain Dew has a long and turbulent history Created in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman, Mountain Dew has had quite a colorful history. They had a company called Tip Corporation of America, which is where they distributed Mountain Dew to retailers nationwide.
This iconic drink was once called “Mountain Dew Shine,” but after Prohibition ended, it evolved into its current name. In 1964, PepsiCo made Mountain Dew into its brand. This soft drink was created and marketed by Barney and Ally Hartman. In the beginning, most people thought that this new drink was an alcoholic beverage because it had such a strange name, but after realizing that it wasn’t, sales took off! Mountain Dew grew in popularity throughout the rest of the twentieth century. However, it wasn’t until 1988 that PepsiCo took over its distribution, and today it is one of the world’s top soft drinks.
Change in the taste
Through the years, Mountain Dew has undergone several changes in taste. These were based on market research conducted by PepsiCo to test consumer preference for different flavors of its soft drink brands. This particular change was rolled out in 1996. Consumer preferences were gauged through blind taste tests across the country.
Market Share of the Dew
Mountain Dew is one of the most popular energy drinks in the US. Today it’s made by PepsiCo, which owns Gatorade and many other beverage brands. Originally marketed as an alternative to Coke, Mountain Dew has since become its successful brand with over $2 billion in sales each year. The sales of Mountain Dew have been going down over the last few years, but it is still one of the most popular drinks in America. It accounts for 5% of carbonated beverage sales in the US market. In 2014, the company sold over 10 billion bottles around the world! That’s a lot of cans.
Some interesting facts
- Over the years, Mountain Dew has made headlines for some unusual reasons. It was once banned from sale in Ireland because it contained too much caffeine.
- It is produced in several flavors and color variations, including Mountain Dew Red (cherry), Diet Mountain Dew White Out (lemon-lime), Pitch Black (black grape), LiveWire (red citrus), Voltage (orange citrus), and Throwback (caffeine-free). (lemon-lime), Pitch Black (black grape), LiveWire (red citrus), Voltage (orange citrus), and Throwback (caffeine-free).
- In its early days, Mountain Dew was sold mainly in the South and Midwest regions of the United States.
- As of 2014, Mountain Dew represented a 5% share of the overall carbonated soft drinks market in North America.
- It wasn’t until 1955 that Mountain Dew hit its current formula of 10% citrus soda and 90% fruit flavoring, with an option to add caffeine.
The Conclusion
Whether you love it or hate it, there is no denying that Mountain Dew has some serious staying power. The drink has been marketed as the “un-cola” for years now, which may have something to do with its popularity. Overall though, the drink just tastes good! If you are a fan of this sweet soda pop, Dew is the way to go. Mountain dew is a beverage that has been enjoyed for many years by people of all ages. It’s a great choice for consumers who want to enjoy a tasty beverage. The popularity of Mountain Dew can be traced back to its unique taste, which is caused by the combination of citrus flavor and high fructose corn syrup. Though it has been around for many years, its popularity continues to grow. The drink has gained a lot of popularity among teenagers across the world.
