What is a Story Map?


A story map is a visual representation of your content that helps you identify the different parts of your story and how they connect. The best way to create a story map is to start with an objective: What are you trying to achieve? Who is your audience(s)? What do they want from you? Then, start mapping out each step along the way using specific symbols that represent key points in your journey (e.g., starts with an idea symbol, move onto development symbols, and close with launch/result symbols). This will help you stay organized and focused as you move forward.

What is a Story Map?

A story map is a visual representation of your business or life journey. It can help you to see the big picture and make better decisions by keeping track of all the important moments and events in your life. In addition, it can also be a tool for brainstorming new ideas or developing marketing campaigns. Once you have created your map, it’s important to start with the basics by plotting out each piece of content that includes your title, slug (or category), headline(s), body copy (including images if applicable), and dates published/updated.

Why use story maps?

Story maps are an interesting way to help you structure your story and make it easier for others to understand. They can be used in business planning, writing, problem-solving, product development, and more.

  • Essentially, a story map is a visual representation of the storyline or plot of your content. It helps you visualize the relationships between different parts of your narrative and provides insight into how readers might respond to it.
  • Story mapping also allows you to track progress and assess results over time. This helps improve pacing and ensure that your audience is engaging with your content from beginning to end.
  • Story mapping is a versatile tool that can be used for a variety of purposes, including marketing research, content strategy, problem-solving, decision-making, and more.

The first step is to collect all the relevant data from your stakeholders. Then you need to develop a story map by dividing the data into different layers (e.g., feature sets, users/consumers/contexts), positioning these layers on the map according to their importance or relevance, and linking them together with links between stories. This will help you see how each piece of data plays into the bigger picture and identify any gaps or inconsistencies in your data set.

Once you have completed this process, it’s time to build out stories around each layer using facts and figures as inspiration.

How do you make a story map?

A story map is a visual representation of your story that can help you to organize and plan your content. By using this tool, you can figure out the sequence of events, identify What If questions, and, more importantly: connect with your readers on an emotional level.

  • To create a story map, start by creating a timeline or diagramming where each scene in your story takes place.
  • Next, add important characters and objects into the scene along with pertinent dialogue. 
  • Finally, plot out how these scenes will lead up to one another and what might happen as a result. This way, everything is organized in chronological order so that it’s easy for you to remember all the key details while writing!

Make sure to test out your map before actually publishing anything so that it meets both your technical requirements as well as editorial approval from your team members. Afterward, be prepared for feedback – both positive (everyone loves maps!) and negative (maybe we don’t need THAT many people at the party!). Always take their opinions seriously but never let them stop you from pursuing YOUR vision!

What are the benefits of story maps?

Story maps are a great way to help you write engaging and interesting content. They allow you to visually map out the sequence of your story, from beginning to end, to make it easier for you to remember what happens.

  • A story map is an important tool that can be used to help you remember the sequence of events in your story. This visual representation helps you to connect the dots and visualize how your story progresses from beginning to end. 
  • Story mapping also helps in creating strong links between your different sections and makes it easy for readers to follow along. This can be especially beneficial for long-form articles or blogs that tend to do poorly in search engines because of their sprawling nature.
  • Finally, story maps can serve as a useful tool when revising your content or planning future blog posts. By getting rid of any unnecessary details and focusing on the key plot points, you will improve flow and readability while still maintaining narrative consistency throughout your site.
  • Story mapping is an effective way to organize and visualize your ideas. By making a story map, you can see all of the different strands that connect your ideas and prioritize them accordingly. This helps you to develop a clearer plan for completing your project or executing tasks.
  • Story mapping can also be used as a tool for brainstorming new ideas, launching marketing campaigns, and assessing customer feedback. Organizing information in this manner facilitates better problem-solving and creative thinking.


Once you have created your map, it’s important to start with the basics by plotting out each piece of content that includes your title, slug (or category), headline(s), body copy (including images if applicable), and dates published/updated. After this is complete, add any other relevant details like social media links or retargeting opportunities. You can then use color codes and tags on the chart as needed to make tracking easier later on down the road.

  1. What are the parts of a story map?

Story mapping is a widely used strategy to help writers structure, visualize, and edit their stories. It involves creating a story map using five key components: protagonist, antagonist, setting(s), conflict, and resolution.

  1. What are the various examples of story maps?

Searching items of sale, viewing items of a sale, and putting items in a shopping carte are examples of story mapping for users of the ecommerce product.

What is a Story Map?

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top