Adidas Logo Meaning- Know More


Adidas is a global sportswear brand with a presence in 57 countries and over 21,000 stores. Adidas was founded in 1948 by Adolf Dassler as part of the German-based company called Gebrüder Dassler Schuhfabrik, which is still its parent company today. German chemist Adolf Dassler, then a member of the Nazi Party, set up his footwear brand in 1924. He called it ‘Dassler’ and in July 1948 renamed it Adidas after his nickname, ‘Adi’. The first of the three stripes that eventually became the famous symbol of Adidas was introduced in 1949. Here we will see about Adidas Logo Meaning.

The firm has created items for a variety of significant sports and events, including five Olympic Games. It became popular among young people fighting against the old system in Germany in the 1950s and 1960s. The Beatles’ 1967 album ‘Sgt. Pepper’s Lonely Hearts Club Band’ included an Adidas track jacket on the cover.

Adidas Logo Meaning

Adidas Logo History:

Adidas, founded in 1949 in Bavaria, Germany, is one of the biggest sporting goods companies in the world. Adidas logo design has undergone many changes through its 72-year history.

This article will explore Adidas logo designs and how they have changed over time. Adidas Logo evolved with international influences and different cultures contributing to their designs. 

The first Adidas logo was a shield with the letters “A” and “D” on it. The letters were similar to the font used today, but they were in a different color. The shield was surrounded by a circle with three stripes running across it. The color of this design was gold and blue. The early logo was not referred to as the Adidas brand until 1977, four years after the company was founded in Germany.

In the early 1900s, Adidas redefined its logo and created several variations.

In 1952, Adidas released what is referred to as their “Monogram” style of logo. The Monogram style was created with the company’s name written inside a circle that was filled in black with a thick white line separating it from the rest of the design. The rest of the Adidas logo features a white background. This design style is often referred to as “the Moondog” because it resembles certain breeds of dogs. The first time this design style was used was in 1952 for the Mexico Olympics.

In 1960, Adidas released another variation on their logo, referred to as the “Winged-E”. This logo featured a winged letter E that had 3 stripes going across it with 2 lines running through them diagonally. The lines and stripes were both a solid blue color.

The next Adidas logo change occurred in 1969. This logo featured 3 stripes that covered the entire circumference of the Adidas logo, as opposed to just going across it. The stripes were white on the left and right sides, but the stripe in the middle was black. Behind the lettering and above the stripes was a circle with 3 lines running down it vertically.

In 1977, Adidas added a close variation of their branding to their product line with the inclusion of three parallel bars. The bars were white with a thick black section separating them from each other. They also had a thin vertical line running down through each bar that is also black that helps separate them even more. In addition to the bars, Adidas also added a small winged E on the end of this style. These letters are still used today and can be found printed on many of their products.

In 1987, to mark their 40th anniversary, Adidas changed their logo again. This new version featured a simplified version of their winged E logo with a simple red shade put over it. The new logo was introduced in 1987 at the World Cup in Seoul and used throughout that tournament and continued after that.

For their 30th anniversary in 1999, Adidas introduced an updated design that featured altered lettering and a modernized color scheme as well. The red shade of the logo was changed to a more saturated shade of red while keeping the curved lines around the letters and the outline of their E logo. This new design was used in 2003.

In 2009, Adidas introduced a new logo that they are still using today. Eventually, the Adidas logo was modernized by adding three stripes to the shield. It is similar to other brands using a monogram, but with several changes that reflect the history of Adidas. There are two major changes, the first being a new color scheme – red at the top and bottom, light blue and white at the sides. The second difference is adding the batwing logo. In the early 1900s, their emblem had this sign to indicate their name, but by 1960, it had been deleted (and replaced with three stripes). 

Finally, as part of a 2012 rebranding of their corporate name, Adidas inserted “Adidas” on the opposite side of their bathing slogan.

Adidas has a list of over 80 core brands and 6000 products which are sold under these brand names. They have had success with football products, such as the Copa Mundial football used at the FIFA World Cup, and their Predator soccer boot was the first to use an adhesive layer to improve traction on firm ground.

The meaning behind the Adidas logo:

The 3 stripes – These represent the 3 core principles of Adidas:

1. To be the best, you have to get out of your comfort zone

The stripes reflect that you have to be bold and brave as you reach for your goals.

2. Creativity is the only limitation

The stripes represent the infinite possibility of what can be created with imagination, from shoes to clothes, to sports equipment and beyond.

3. Always give 100% 

This iconic mark reflects the brand’s commitment to achieving success, no matter how challenging and hard it is. This logo represents their dedication towards maintaining a high standard for their customers’ needs and satisfaction by producing quality products with 100% attention to detail.

Adidas was founded by Adi Dassler, the owner of a shoe factory in Gebrüder Dassler near Herzogenaurach, Germany. He studied chemistry at the Friedrich-Alexander University of Erlangen and business administration at the University of Frankfurt am Main. After he became successful with his shoes, he moved his factory to an area called Herzogenaurach. The factory’s name “Adi” (or “Dassler”) is German for “the”, which is why the company is often colloquially known as “Adidas” in English-speaking countries.

The word “Adidas” – This logo represents that they are a globally known brand and can be seen all over the world. The “A” stands for athleticism, while the “D” stands for dominance.

The three bars: Represent that Adidas is a brand that focuses on sports and fitness. They are also known for the quality of their products.

The Red Bamboo: This was the first color used in Adidas branding and represents endurance, strength, and perseverance. 

As a brand, Adidas has always been associated with sporting performance concerning reaching goals, training hard at work or play to achieve peak performance levels, and delivering results over time. The company’s logo is tied directly to these core principles of excellence in every industry it serves.

Adidas is the parent company of many other companies that are part of their brand. Some examples of companies under the Adidas umbrella include AdiStar, Originals, Adilette, and Speedo.

The importance of the Adidas logo:

The Adidas logo is extremely important for their brand as it is synonymous with sport, overall sport. As a company, Adidas is strongly associated with sport and has always been involved in sports from the beginning. This image has become a core principle of the brand itself and will never be changed or dropped. The “3 Stripe” logo was created in the 1970s when they were losing their identity because of sporting goods companies like Puma and Nike. Their brand was struggling to remain on the market so they had to reposition themselves as an athletic company that focused more on sports. This soon led to a new logo on all of their products, a logo that looks like three lines with two bars behind them. This logo is still used today, and it is extremely important for the brand since it is the brand most associated with sportswear and sports shoes. They are also a very trusted brand so their logo has gained a lot of weight behind it. It is the most recognizable sports logo around the world.

Adidas brand value as of FY 2018-2019:

Adidas’ brand value at the end of the fiscal year 2018-2019 was $15,238,000,000.

Adidas is still a very popular brand that many people wear every day. The company has a logo that is made up of 3 stripes with a bar behind each one, which they never plan on changing. Adidas also has products that are made by other companies such as Originals and AdiStar, both of which are under the Adidas brand. As of May 2019, Adidas reported an increase in revenue from $2.6 billion to $2.9 billion. They have a wide array of products that are available to purchase such as shoes for sports, women’s clothes, and activewear.

Adidas has always been heavily involved in sports since its creation in the 1930s. Many people that wear Adidas every day may not know exactly how important the company is as a brand. Adidas has several brands that sell sports-related items under their brand umbrellas, such as AdiStar and Originals. The logo itself is still used today, however, Adidas is developing new products that reflect the growing trend for activewear that is natural and healthy. The brand is also trying to expand its reach in the world of football. The company has signed several famous football players including Lionel Messi, who was the second-highest-paid sports personality in 2018.

In March 2018, Adidas partnered with Parley for the Oceans to help collect plastic debris from coastlines around the world and transform it into high-performance athletic shoes and clothing. They aim to use recycled waste and also reduce their carbon footprint.

In 2013, Adidas and street artist Futura collaborated on a limited-edition sneaker called “Adidas x Futura”. Based on the Adidas Superstar shoe from 1972, Futura’s design twists the iconic 3 stripes into an S shape that wraps around each shoe.

Adidas logo value today:

The value of the Adidas logo today is around $18,800,000. The Adidas brand value has increased over time as they have seen a lot more success since their inception. More people are now aware of the brand and have become more loyal to their products.


Adidas’ logo is still as important as it was when it was created in the 1930s. Their logo has become a symbol for sport and their products are known for the quality that they provide. Adidas is one of the most popular brands in the world, so its logo is extremely important because if people see that logo, they know what it means. With the popularity of sneakers and other activewear products like leggings and t-shirts, Adidas has been able to keep up with today’s market by creating new products from their older products as well. For example, Adidas has taken many different shoes from all of their previous designs then combined them into one shoe which is even more popular now than before.

Some Frequently asked questions and answers:

1. What kind of products does Adidas make?

A: Adidas makes men, women, and children’s sports equipment.

2. Where are Adidas products made?

A: Adidas products are made in several different countries around the world including Vietnam, China, India, and other countries.

3. Who is the CEO of Adidas?

A: The CEO of Adidas is Kasper Rørsted. He has been in his position since 2015.

4. Where is the headquarters of Adidas?

A: The headquarters of Adidas are located in Herzogenaurach, Germany.

5. Where can I buy Adidas products?

A: You can purchase Adidas products from many different places such as your local sporting goods store or their website.

6. What does the logo look like?

A: The Adidas logo looks like three stripes with two bars behind them.

7. Which football clubs do Adidas sponsor?

A: Adidas sponsors several football clubs including Los Angeles FC, Bayern Munich, and PSG.

8. How many employees does Adidas have?

A: Adidas has around 70,000 employees worldwide.

Adidas Logo Meaning- Know More

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top