PepsiCo is an organization that belongs to American food and beverage companies. his organization produces goods on the large scale in the market. On the other hand, the products of this company are present in the market in more than 200 countries. The company took this name in 1985 when Pepsi-Cola company merged with Fritos lay Inc. The headquarters of the company is situated in Harrison, New York. Pepsi’s introduced in the market as a soft drink by Caleb Bradham in 1898. PepsiCo generated 22 brands in the market and retail sales happen of the company were more than U.S. $1 Billion in 2012. Let us know Swot analysis of PepsiCo in Depth.
PepsiCo Projects for Development
The organization has been working since 1965 and focusing on expanding its company value in the market. Under the procedure of company development, they have been focussing on expanding the business in overseas operations. The company took the initiative actions for developing its product value in the market. Due to this, they introduce a cherry flavor Pepsi in 1988 to the market. After that PepsiCo looked into its brand presence in the market. This is the reason they changed the brand logo and their packaging. Moreover, PepsiCo merged with Quaker Oats for branding their product value in the market in 2001. These strategies and mergers define the company has been setting its goal to reach the level of development in the market. PepsiCo modifies its current logo to increase its brand value in the market in 2019. These are the important marketing strategies that are followed by PepsiCo to develop brand demand in the market.
What is SWOT analysis?
SWOT analysis defines the company’s strengths, weaknesses, opportunities, and threats of the company. This will help the company to examine its internal strengths and weakness of the company. As an organization on an international level, it is compulsory to check its external opportunities and threats. These terms will help the company to shape its present and future operations. Under this procedure, the company will be able to develop strategic goals of the company.
SWOT analysis of PepsiCo
Let us see the components of SWOT analysis of Pepsico.
Strength of PepsiCo
The strength of PepsiCo defines when they develop their brand demand in the market. On the other hand, they maintain their global presence which will help them to increase their working procedure. Due to this, the company’s strength develops in the market and they will be able to give tough competition to their competitors. PepsiCo has already built up a comprehensive portfolio of its 100 brands. The most important thing about PepsiCo is its packaging and presentation in the market. This will attract most of the customers towards their brand and these are known as the strength of the company.
Moreover, PepsiCo company is financially stable in the market. This is the reason they can fulfill customers’ satisfaction on a wide range. PepsiCo can create brand awareness in the market on a strong level. The reason behind this brand logo and presenting strategy in the market. These strategies are known as the strength of the company for their marketing skills development.
Weakness of PepsiCo
PepsiCo is a company that is famous for producing carbonated drinks in the market. Due to this, there have been various types of health concerns created in the market regarding the PepsiCo brand. The reason behind this situation is that most of the customers are interested in drinks that are non-carbonated beverages. This will affect the taste of the beverages as they turn out into fewer sweets in their products. On the other hand, their competitors are realizing the several kinds of healthy food alternatives. This will cause a higher competition level for the company in the market. Pepsico introduces diet coke in the market and this will reduce the brand value in the market.
This defines the weakness of PepsiCo in the market as they are failing to meet the demand of customers in the market. PepsiCo will become an untapped product in the market which is known as a significant weakness of the company. This is the reason the company has to implement a comprehensive marketing plan for its new product launch.
Opportunities of PepsiCo
Most of the companies in the market are waiting for the opportunity to expand their brand. PepsiCo is known as the company that already establish its product value in the market on the worldwide level. This is the reason most of the company focus on product diversification. This term will help the company to expand its business in the market. PepsiCo has built a diversified profile which will help the company to expand its product in the market.
Merging and dealing with top brands are known as the common thing for expanding their product value. This is the reason most companies with the same brand / similar brand collaborate to increase product demand. On the other hand, this will help in the publicity of the products. This is the reason PepsiCo extended its current partnership contract with Starbucks. Both companies have chains and rooted themselves in other areas. This Tie-Up is beneficial for both businesses for their expansion in the market.
Threats of PepsiCo
Threats are known as the most common things for companies on the international level. This is the reason the PepsiCo brand always has fear about threats because of their demand in the market. Competitors in the market will cause a high level of threats to the company during the time of marketing their products. Coca-Cola is known as the top-rated brand in the beverage industry. This is the reason they will cause threats for PepsiCo in the market during the time of profitability and market share. During the time of post-pandemic situation when the economic recession occurs in the market. Due to this economy, the market went down and this will cause demographic changes in the company’s growth. Moreover, these threats will affect the company’s target and market value. PepsiCo has to create a plan to handle the threats from economic conditions in the market.
