What is SWOT analysis?
SWOT analysis is a short form for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is the most adapted method of self-evaluation and evaluation of your workplace adopted by many companies worldwide. SWOT Analysis helps you understand what you need to focus on. While you complete your SWOT Analysis chart, there are few things that you should keep in mind. Here, let’s discuss Infosys SWOT Analysis.
Strengths: Before you complete this cubicle in your chart, answer the following questions. Start by listing your strengths. The strength you possess will help you to override your rivals or competitors. They give you an edge. If you work in a company, check the company’s popularity and trust levels among its consumers. Popularity and customer service is the company’s strength. If the company is more popular than another company, then it would be better off in the market.
Weakness: Your weakness is what lacks in you when you compare yourself to your rivals. For example, if your rival or competitor is better at finish projects faster, it means that it would be your weakness, and you would have to improve on it. List out your company weaknesses and ensure to work upon them before they turn into threats.
Opportunities: These are ideas or forth-coming events which might turn into your strengths. Let us consider an example. Assume that you will buy a computer shortly. The computer will help you complete your work faster. Now, if an opportunity comes your way, you can be assured that you will do it better than the others. How can a company increase its efficiency and do well in the upcoming opportunities? The company can release a new product list, or it can introduce new incentives for its investors. List down all your potential opportunities.
Threats: These are your future weaknesses. For example, if your competitor or rival has a better chance at getting the job posting, then that could be a threat for you as you might lose that job shortly. Let us consider an example to understand threats at a company. If a company is releasing a new product or a new incentive for its customers, then its rivals would face a threat in the market.
Now that you know what SWOT analysis is, we would like to introduce you to this article. This article is going to focus on the SWOT analysis of a company called Infosys. Read on to find out about Infosys and its SWOT analysis.
In 1981, N. R. Narayan Murthy started a company called Infosys. This company offered global consulting and improvised IT services. The company has many significant hallmarks, from shifting its headquarters to an IT city like Bangalore and opening one of its first international branches in the USA, Boston. Slowly, Infosys expanded into Canada and various other countries like the UK. For many, to work in Infosys was a dream come true.
N. R. Narayan Murthy was the founder. He is a very down-to-earth person and a leader. People love to work under him.
SWOT Analysis of Infosys
Strengths of Infosys:
- Strategic partnering:
Infosys has partnered with many companies like HP, Microsoft, IBM, Amazon. These companies have a good reputation among the crowds. The products of these companies are appreciated by their consumers. Partnering with these companies has given Infosys the exposure it was looking for and has introduced it as a trustworthy consulting company across the countries. Infosys has had a long journey. With every step, it has built its list of allies. Making allies with some of the biggest tech giants has made it one of the most formidable companies around the globe.
- Provides unmatchable services:
One of the reasons why Infosys is popular is because it provides unmatchable services. As has been previously mentioned, Infosys provides consulting services to various companies and technological solutions. Every time a new challenge or opportunity comes by, Infosys has seized it up. With every new endeavor, it has increased its potential. Infosys’s increasing potential is the reason why even today, companies opt for Infosys over their rivals. Infosys has set an example for all of its competitors as well as growing consulting companies. Its work ethics are widely appreciated and accepted.
- Return of Investments (ROI):
Return of Investments for Infosys depends on the number of projects it completes and how many of these projects are accepted by the consumer. Infosys is one of those very few companies that focus on customer satisfaction and truly honors the client’s opinion.
- Training and developmental programs for its employees:
The IT sector is continuously developing. As IT professionals, we must always ensure to keep ourselves updated. Infosys provides all of its employees with practical and theoretical training programs. Training the companies employees build the company’s portfolio. It also helps the company in catering to the needs of many more clients. The more the number of clients, the company rank higher in terms of trust and quality.
Infosys is one of those companies which provides its workers a good work experience. From small cubicles to big offices, Infosys has spent a lot of time in picking the infrastructure. Who doesn’t like to work in a place which has great infrastructure?
Anyone would know that Infosys is a great company, irrespective of which field they work in. Being known by all is called popularity. There are two types of popularity. One is famous for doing the right thing or for delivering the expected service. Second, being infamous because of a mistake or continuous mistakes. Infosys is popular among peers and is famous for its ethics and values.
Weakness of Infosys:
- Dependent on limited markets:
Infosys tends to focus only on a few markets. These are the markets they have promoted themselves in, or these are the markets where they dominate the sales. Any company must target the newer markets and look for opportunities. Not doing so can lead to the downfall of the company.
- Neglecting growing markets:
The effect of neglecting newer markets is explained above. To add to these new markets are always a sure shot for new opportunities. These markets often come up without a previous mindset. Older markets often have one dominant company, along with a few other consumers’ preferred companies. When a new company sets its foot in these old markets, it becomes very challenging for the company to make a lasting impact on the consumers. Excessive competition is the reason why people are often asked to promote their products in the newer markets.
- High attrition rate:
The attrition rate is the rate of employees leaving the company because of various reasons. One of the most popular reasons is that people look for newer opportunities or places where the employees can earn higher. Infosys has a high attrition rate. High attrition can negatively impact a company’s image among the working group as well as the market.
Opportunities for Infosys:
- New technology companies:
The market is brimming with new companies that are focusing on technology and its developments. Infosys must look to invest in them as it would act as an opportunity for Infosys to venture into newer countries and markets.
- Expanding in Asian countries:
Asian countries are often developing countries. These countries do have a lot of workforces, and if Infosys had to focus on training the youth, they could be potential assets for Infosys. Growth and development are two different things. Infosys must try to develop its current employees. Infosys should also look to grow in countries with potential.
- Cloud-based solutions:
The market is rapidly shifting towards cloud-based solutions. Infosys could dominate in that area, provided it has the required skills. To grab this opportunity, Infosys must start hiring those candidates who specialize in cloud computing. It must try to train its employees in cloud-based solutions.
- Emerging markets:
Infosys tends to focus on a few markets. These are the markets they have promoted themselves in, or these are the markets where they dominate the sales. Any company must target the newer markets and look for opportunities. Not doing so can lead to the downfall of the company. Hence, if Infosys focuses on new markets, it can be an asset and an opportunity.
Threats for Infosys:
- Intense competition:
Many companies are coming forward to provide consultancy services as well as IT services. Infosys could face a possible threat as these companies could be better prepared and have much more technology.
- Wage inflation in India:
The number of people who can earn in India has started to increase. If this trend continues, then Infosys might lose some of its potential labor to its competitors.
Accenture has better career opportunities when compared to Infosys. It also works on new developments in the field of technologies and so on. When employees were asked which company is better to work for, 7 out of 10 employees said it was Accenture.
Cognizant frequently ventures into the European markets. Infosys does not regularly visit the European markets. Hence, Infosys will not have enough consumers.
Frequently Asked Questions (FAQs):
- Is Infosys outdated?
Outdated can be good and bad concerning certain features. For example, if you were to consider the way Infosys promotes itself in various markets, it is outdated. But, if you consider the way the company deals with upcoming projects and technology, it is not outdated.
- Are people friendly at Infosys?
Infosys has certain rules that help its employees feel at home. For example, racism and bias on any basis are not appreciated or tolerated in Infosys. People who work at Infosys have reviewed saying that the employees and the employers are very friendly.
- What types of jobs are available at Infosys?
Infosys is a technology-driven company and hence will have job opportunities based on the same. We request you to check out the company’s website for more information.
We hope that this article has helped you understand the SWOT analysis of Infosys. A company like Infosys is very influential and is a pleasant place to work at. SWOT analysis can help you identify the company’s pros and cons and hence help you make a better choice while choosing your career. This article was purely for educational purposes, and hopefully, it has achieved its target. SWOT analysis is something that needs to be done continuously, as goals change now and then, and so do opportunities. Try the SWOT analysis of your company and work on the areas you need to improve.