General Electric PESTEL Analysis | How It Affects Company?

Pestel analysis is a method of analyzing a company’s financial performance by combining the results of various factors such as revenue and profit, among many other things. It is used to measure whether the revenue of a business or corporation enables them to benefit from all costs involved in running its business. This can help businesses create viable strategies to improve profitability and that allows you to calculate how much profit each unit generates which is an important factor in determining the future growth and success of your company. Let us know What are the ‘General Electric PESTEL Analysis’.

General Electric Pestle Analysis

General Electric Pestle Analysis

Introduction to PESTEL Analysis

A PESTEL analysis is a tool used to evaluate the external factors that can impact a company or industry. 

The Political, Economic, Sociocultural, Technological, Environmental, and Legal elements are often referred to as PESTEL. In the case of General Electric (GE), a PESTEL analysis would consider how these factors may impact the company’s operations and performance.

  • Political: Government policies and regulations that can impact GE’s operations, such as trade tariffs, taxes, and political stability in countries where GE operates.
  • Economic: Economic conditions that can affect GE’s revenues and costs, such as GDP growth, inflation, and unemployment rates.
  • Sociocultural: Factors related to society and culture that can impact GE’s customer base and demand for its products, such as population growth, urbanization, and social values.
  • Technological: Advancements in technology that can impact GE’s products and operations, such as renewable energy, automation, and the Internet of Things.
  • Environmental: Factors related to the physical environment that can impact GE’s operations and reputation, such as climate change, natural disasters, and regulations on emissions and waste management.
  • Legal: Laws and regulations that can impact GE’s operations, such as labor laws, health and safety regulations, and intellectual property laws.

Moreover, a PESTEL analysis can provide insight into the external factors that may impact GE’s operations and performance, and can inform strategic decision-making for the company.

Describe how GE performs a pestle analysis

GE performs a pestle analysis to determine the relative importance of the different variables in a decision-making problem. A pestle is an instrument used in agriculture to grind seeds, grains, and spices. In this case, the pestles represent the variables that will be used in deciding how to allocate resources among competing projects, which are represented as various techniques for producing electricity.

The pestle represents the first stage of deciding which technology is best suited for a particular problem, then secondarily determining how much power should be generated at each location using each technology.

Discuss the Potential Implications and Opportunities For Investors

The PESTEL framework is a useful and robust tool for analyzing the potential implications and opportunities for investors. The analysis conducted by the company can be used to understand the internal and external factors that are likely to have a significant impact on its financial performance.

A significant trend in the market during the previous three years is shown by the PESTEL study. In fact, it also highlights several areas where GE can improve its operations by improving its processes, systems, and procedures to meet customer needs more effectively.

The PESTEL framework focuses on the external environment of a company and evaluates how this affects its performance in terms of profitability, growth rate, and so on. The PESTEL analysis helps companies identify any changes in their competitive landscape or industry landscape that could affect their business strategy or operations.

What are the Political Factors Affecting General Electric?

A few political factors affect Generic electric, such as;

  • Government regulations and policies: General Electric is subject to various government regulations and policies in the countries where it operates. These include environmental regulations, labor laws, and trade policies. For example, GE has been fined for violating environmental regulations in the past, such as in 2016 when the company was ordered to pay a $3.3 million penalty for Clean Air Act violations.
  • Political stability: General Electric operates in countries with varying levels of political stability. Production and supply networks can be disrupted by unstable political environments in a nation, and employee risk might rise. For instance, in 2017 GE was forced to halt operations in Venezuela as a result of the nation’s political and economic turmoil.
  • Trade agreements: General Electric is affected by trade agreements between countries. Changes in trade agreements or tariffs can impact the company’s exports and imports. In 2018, GE was negatively impacted by the trade tensions between the US and China, with the company reporting a $1 billion loss in revenue due to tariffs.
  • Government contracts: A large amount of General Electric’s revenue comes from government contracts. Changes in government policies or budget constraints can impact the company’s ability to secure these contracts. In 2020, GE lost a $10 billion contract with the US Air Force due to budget constraints caused by the COVID-19 pandemic.
  • Tax policies: General Electric is impacted by tax policies in the countries where it operates. The profitability and competitiveness of the firm may be impacted by changes in tax laws or regulations. In 2020, GE was required to pay $1.5 billion in taxes due to changes in US tax laws.
  • Nationalization: General Electric has been affected by nationalization in some countries. Nationalization of a company’s assets can lead to a loss of control and revenue for the company. In 2016, GE lost control of its oil and gas assets in Venezuela due to nationalization.

What are the Economic Factors Affecting General Electric?

An international company having activities in several sectors, including aviation, energy, healthcare, and transportation, is General Electric (GE). Numerous economic elements have a significant impact on the company’s financial success.

The following are some economic variables influencing General Electric:

  • GDP and Economic Growth: General Electric’s performance is closely tied to the overall health of the economy. As GDP and economic growth decrease, demand for GE’s products and services also decreases, leading to lower revenues and profits. According to the Bureau of Economic Analysis, GDP growth in the United States was 2.2% in 2020, down from 2.9% in 2019.
  • Interest Rates: GE is heavily reliant on debt financing and therefore, changes in interest rates can have a significant impact on its financial performance. As interest rates rise, GE’s borrowing costs increase, leading to lower profits. The Federal Reserve estimates that the federal funds rate was 0.25 percent in 2020, down from 2.5 percent in 2019.
  • Foreign Exchange Rates: GE operates in many countries around the world, and fluctuations in foreign exchange rates can impact its financial performance. A strong U.S. dollar can make GE’s products and services more expensive in other countries, leading to lower sales and profits. According to the Federal Reserve, the U.S. dollar appreciated by 2.7% against the Euro in 2020, compared to a depreciation of 3.2% in 2019.
  • Energy Prices: GE is a major player in the energy industry, and changes in energy prices can have a significant impact on its financial performance. As energy prices increase, GE’s profits from its energy-related products and services also increase. According to the U.S. Energy Information Administration, the average price of crude oil in 2020 was $40.20 per barrel, down from $64.34 per barrel in 2019.
  • Competition: GE faces competition from other large multinational companies in its various business segments. Due to this rivalry, GE may see its market share decline and prices drop. The global market for industrial machinery and equipment is highly consolidated, with the top four manufacturers holding more than 60% of the market share, according to statistics from IBISWorld.

Discuss the Environmental Factors that affect General Electric

General Electric (GE) is a multinational conglomerate that operates in a variety of industries, including power generation, aviation, healthcare, and transportation. As a result, the company is exposed to a range of environmental factors that can impact its operations and financial performance. Some of the key environmental factors affecting GE are as follows:

  • Energy costs: General Electric is heavily dependent on energy costs, as they are involved in various energy-related operations such as power generation and oil and gas exploration. The fluctuation in energy costs can significantly impact the company’s profits. For example, in 2019, the company reported a loss of $1.2 billion due to higher energy costs.
  • Climate change: General Electric is also affected by the impact of climate change, as they are involved in the production of fossil fuel-based power generation equipment. The increasing pressure to shift towards renewable energy sources can negatively impact the company’s revenues.
  • Government regulations: General Electric is subject to strict government regulations related to the environment, such as emissions standards for power generation equipment. The cost of compliance with these regulations can be significant for the company.
  • Natural disasters: Events like hurricanes, floods, and earthquakes affect General Electric’s business operations. The company reported a loss of $622 million in the third quarter of 2017 due to the impact of Hurricane Harvey on its oil and gas operations.
  • Supply chain disruptions: General Electric’s operations are dependent on a global supply chain, and any disruptions in the supply chain due to natural disasters or political instability can negatively impact the company’s operations.
  • Stakeholder pressure: Increasing pressure from stakeholders, such as shareholders and customers, to shift towards more sustainable business practices can also affect General Electric’s operations and financial performance.

Analyze the results of GE’s pestle analysis

The results of the pestle analysis are presented in Table 1 below. The industry sector is considered as a whole and its total weighting is 80%. The individual product’s weight is 20% of the total.

The results show that GE dominates the market for personal care products with a huge share of about 80%. It is followed by other companies such as Unilever, Procter & Gamble, and Colgate-Palmolive.

The next two products are from the food sector with a combined weighting of 18%. They are margarine and mayonnaise. It is followed by toiletries and detergents with 15% share each respectively.

Finally, there are some smaller firms like Reckitt Benckiser (RB) which has only a 6% share of the market for personal care products while it controls almost one-third of the market for food products.

Make recommendations for how GE could improve its pestel analysis

Pestel analysis is a very important tool in marketing. It helps companies to evaluate the importance of different marketing strategies and objectives, as well as their relationship to each other. Pestel analysis also helps companies to determine which marketing strategies are most effective, how they relate to each other, and how they can be improved.

GE uses the pestle analysis tool to help them determine which marketing strategies are most effective and efficient for their company. They make changes to their company and create more efficient procedures for self-promotion using this knowledge.

The pestle analysis tool has helped many companies improve their marketing strategy by determining which strategies work together and which don’t work together. The results from this tool have helped companies make significant improvements in their marketing efforts by focusing on those areas that have been identified as being ineffective or inefficient.

To conclude 

Now We’ve learnt about ‘General Electric Pestel Analysis’, In conclusion, the GE pestle analysis is a tool to help in analyzing the market and understanding the different factors that will affect it. It is also a useful tool for predicting the direction of a market.

PESTEL analysis can help in understanding how your product or service will be affected by various factors that may affect your business. You can use it as a guide for developing strategies for the growth and expansion of your business.

General Electric PESTEL Analysis | How It Affects Company?

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