General Mills, Inc., is a manufacturer and marketer of processed food items. This American multinational company focuses on processed food items and has made it its mission to make the food that the world will love. It was founded by Cadwallader C. Washburn, John Crosby and James Ford Bell on June 20, 1856. This company started and gained fame for being a flour miller company and was situated on the banks of the Mississippi River in Minneapolis, Minnesota, United States of America. In the past 166 years, the company has acquired brands and other companies and currently has a net worth of $49.07 billion. The company sell a variety of products like breakfast items, pet food items, dessert items and ingredients. Let us know What are the ‘Companies Owned By General Mills’.
Companies Owned By General Mills
General Mills, Inc., owns a good collection of almost 100 brands, which are marketed and manufactured by them. Their top leading companies are Blue Buffalo, Betty Crocker, Annie’s, Nature Valley, Pillsbury and Häagen-Dazs. The company also promotes and manufactures a variety of cereals such as Cheerios, Chex, Lucky Charms, Cocoa Puffs, Monster Cereals, and Count Chocula. Apart from this other brands under General Mills are, Autumn’s Gold, Bisquick, BoldCultr, Bugles, Cascadian Farm, Cinnamon Toast Crunch, Cookie Crisp, Doolies, Dunkaroos, EPIC, Fiber One, Food Should Taste Good, Gardetto’s, Gold Medal, Golden Grahams, Good Measure, Green Giant, Helper, Jus-Rol, Kix, Larabar, Latina Fresh, Liberte, Muir Glen, Oui, Pillsbury Atta, Progresso, Raisin Nut Bran, Rato Food, Resse’s Puffs, Total, Totino’s/Jeno’s, Trix, Wanchai Ferry, Wheaties, Yoki and Yoplait.
Companies under General Mills
1. Annie’s
Annie’s is a company under General Mills which was acquired by them in 2014. This company focuses on producing organic products, which started with organic macaroni and cheese and now includes pasta, snacks, soup and yogurt products. The company uses good, simple, organic ingredients to create special food for people and families to enjoy.
2. Blue Buffalo
Blue Buffalo is a nickname for the company Blue Buffalo Pet Products, Inc. This company sells food items for pets, mainly cats and dogs. They manufacture all the kinds of food that would be enjoyed by pets like wet food, dry food, snacks and treats. They also have organic and healthier products for pets. This company was acquired by General Mills in 2018 after a payment of $8 billion.
3. Betty Crocker
Betty Crocker is a company that provided cooking and baking recipes and was founded in 1921. Betty Crocker is a fictional persona that was created for the purpose of advertising, but it became a part of the families of the United States of America as it is one of the most dependent cookbooks for recipes for anything from salads to baked goods like cakes and brownies. This company is most famous for its brownies mixes, cake mixes, cookie mixes and frosting. In 1954, The famous red spoon logo of this company was introduced which was later used for the brands like Bisquick, Gushers, Gold Medal flour etc.
4. Nature Valley
Nature Valley is a company that is reputed for creating the world’s first granola bar. This company produces bars, snacks and granolas. They advertise that they produce a snack for every setting ranging from crunchy, chewy, salty and sweet. The bars sold by the company consist of various choices, like crunchy, fruit, nut, soft-baked, protein, and wafer varieties and the snacks consist of biscuits, biscuit sandwiches and oatmeal squares. The company was acquired by General Mills in 1975.
5. Pillsbury
Pillsbury is a company that produces grains, biscuits, crescent rolls, cookie dough, pie crust, pizza crust, cinnamon rolls etc. The company was bought by General Mills in 2001. Founded in 1869, this 154 years old company is most famous for its mascot. The mascot was created for advertising purposes and was called Poppin’ Fresh, but is commonly known as Pillsbury Doughboy. The company produces other food brands like Old El Paso, Progresso Soup, Yoplait yogurt etc.
6. Häagen-Dazs
Häagen-Dazs is a company famous for its ice creams. This ice cream company consisted of only three flavours, vanilla, chocolate and coffee when it was founded in 1960. Today the name Häagen-Dazs has become synonymous with good quality ice cream and is available in almost 90 countries with shops in 40 countries. General Mills has a partnership with this ice cream company that allows them to manage and oversee their operations in countries outside North America.
7. Cereals
General Mills markets and manufactures a variety of cereals which include Cheerios, Chex, Lucky Charms, Cocoa Puffs, Monster Cereals, and Count Chocula. These cereals have been America’s favourite breakfast over the decades and are slowly becoming the world’s favourite breakfast too as the cereals gain more popularity.
When was General Mills founded?
General Mills was founded on June 20, 1856.
Does General Mills own the company, Betty Crocker?
Yes, General Mills owns the company, Betty Crocker.
General Mills owns some of the major companies in the world of food items and pet products. Some of these major companies are Blue Buffalo, Betty Crocker, Annie’s, Nature Valley, Pillsbury and Häagen-Dazs. They also have a variety of cereals like Cheerios, Chex, Lucky Charms, Cocoa Puffs, Monster Cereals, and Count Chocula. It can be said that over more than 150 years this company has mastered the art of marketing and manufacturing food for the world.
FAQs:
- Does Blue Buffalo sell dog treats?
Yes, they sell dog treats.
- Is Betty Crocker a real person?
No, Betty Crocker is a fictional persona that was created for the purpose of advertising.
