When Was Coca-Cola Founded?: Coca-Cola History

As a multinational beverage cooperation, Coca-Cola also produces markets and sells other non-alcoholic drinks to consumers. Having to seal its place and be listed on the New York Stock Exchange (NYSE), Coca-Cola is part of the Dow Jones Industrial Average (DJIA), and Standard and Poor’s 500 in the United States. The source of the product name is coca and kola promoted Coca-Cola as a healthy drink. Let’s learn about ‘When Was Coca-Cola Founded?’.

When Was Coca-Cola Founded?: Coca-Cola History

When Was Coca-Cola Founded?: Coca-Cola History

Coca-Cola was founded in 1886 by ‘John Stith Pemberton’ who was a pharmacist from Columbus, Georgia in 1892, Asa Griggs Candler an American entrepreneur who founded the Coca-Cola Company in Atlanta after he purchase the Coca-Cola recipe and trademark. Coca-Cola become available in 1895 for public consumption.

The History of Coca-Cola

In Columbus Georgia, a pharmacist known as John Stith Pemberton produced the original drink called Coca-Cola. The drink was made known to the public as a relief for headaches. It was later placed in drugstores to be sold as a medicinal drink.

John Stith Pemberton created numerous mixes without a known carbonate name during his practical effort to achieve his goal of creating a new coca-cola. Later, Frank Robinson, a bookkeeper for John Stith Pemberton, was given credit for creating the Coca-Cola brand and its logo.

According to Frank Robinson, “he chose to name the product Coca-Cola” since the beverage contains two key components. The two components are coca leaves and kola nuts. To promote and market the Coca-Cola beverage to the general public. John Pemberton stepped outside and let Frank Robinson continue working on it. Later, he utilized the budget (money) to advertise the product, which was a success.

The Purchase of Coca-Cola

In 1892, Asa Griggs Candler (an American businessman) bought the brand and recipe of Coca-Cola which resulted in the founding of Coca-Cola Enterprise in Atlanta. After less than four years of ownership, Coca-Cola was available in all American cities. The Georgia Trust Firm of Ernest Woodruff later purchased the Coca-Cola Company in 1919.

The Sell & Revenue of Coca-Cola

The Coca-Cola Company sold beverages in more than 200 countries in 2005, according to its annual report. According to the 2005 report, more than 1.3 billion of the roughly 50 billion servings of beverages of all kinds drunk each day throughout the world contain the trademarks of Coca-Cola or are permitted to do so.

Coca-Cola became the first beverage company to rank the highest £1 billion in total United Kingdom supermarket sales in 2010. Due to consumers re-directing their choice toward less sugary, the sales of Coca-Cola reduces by 11% in 2017.

The Stock: Coca-Cola stock is listed among other products stock on the New York Stock Exchange. On the New York Stock Exchange, the ticker sign is ‘OK’ used to identify Coca-Cola stock. It is on record that a single share of the stock of Coca-Cola bought for $40 in 1919 is now worth $9.8 million in 2012.

The bank that took over from SunTrust bank received $100,000 for its role in assisting in the sale of Coca-Cola in 1919. Later in 2012, the bank sold its stock for over $2.5 billion. Coca-Cola has increased its annual dividend every single year for the past fifty-seven (57) years.

The Coca-Cola Bottlers

The Coca-Cola bottling contractor is the one who produces the final product in bottles and cans from the concentration (filtered water and additives). Coca-Cola Company and its affiliates only manufacture syrup concentration.

The concentrated syrup is then marketed (sold) to several bottlers which are local Coca-Cola franchises around the globe. These local Coca-Cola bottlers then market, sell, distribute, and merchandise the Coca-Cola product to retail firms, restaurants, and distributors of food services.

The Coca-Cola Company produces and distributes fountain syrups to selected retail firms in the United States thereby avoiding the bottlers. Following the acquisition of Coca-Cola Enterprises’ North American assets in 2014, the business currently controls 100% of Coca-Cola Refreshments, the anchor bottler of Coca-Cola products which covers 90% of Canada and 80% of the United States.

The Civic Inclusion and Consumers Relations

Coca-Cola as a Company gave $1,700,500 to a $46 million political campaign called “The Coalition Against The Costly Food Labeling Proposition”. It was sponsored by Farmers and Food Producers in 2012. This group was formed to oppose ‘Proposition 37’, a citizen initiative that would have required the mandatory labeling of foods containing genetically modified substances.

Along with other companies like Nike, Girl, American Express, and Converse, Coca-Cola was widely recognized as a partner of the (RED) campaign in 2012. The goal of the RED campaign, whose slogan is “Fighting for an AIDS-Free Generation,” is to stop HIV viral transmission from mother to child by 2015.

Coca-Cola Business Model

Coca-Cola uses direct marketing, online and social media, text messaging, and sales promotions to spread its core message to its consumers across the world. Coca-Cola as a Company also uses text messages for mobile marketing, such as viral marketing campaigns to reach out to its clients.

It is on record, that Coca-Cola engages 86 million fans globally through social media platforms, sporting activities, online conversation, and social/cultural events. In 2011, Coca-Cola spent over $3.256 billion on advertising.

Sponsorships: In terms of sports, Coca-Cola has been a long-time sponsor of the English Football League. Other sponsorships are the FIFA World Cups, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, Premier League, and the UEFA European Championships.

Conclusion

As an American multinational beverage company, Coca-Cola produces, sells, and markets non-alcoholic beverages. The source of Coca-Cola products is coca and kola. Asa Griggs Candler is the first American businessman to purchase Coca-Cola brands and formula establishing the company in 1892.

FAQs
  • When was Coca-Cola found?

1886

  • Who is the name of the pharmacist that invested in the Coca-Cola drink?

John Stith Pemberton

  • Who bought the Coca-Cola formula and brand in 1892?

Asa Griggs Candler

  • Who was credited the naming the Coca-Cola products and Logo?

Frank M. Robinson

  • Who is the Chairman of the Board and chief executive officer at Coca-Cola Company?

James Quincey

When Was Coca-Cola Founded?: Coca-Cola History

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