How I got the marketing job in blockchain industry

How was your University time? 

 I’ve graduated from University of Kent,UK in Business studies and before enrolling to university I had no idea what I want to study. My high-school major was accountancy, but to be honest it wasn’t really for me. So I thought that since I have no specific interest, let’s go for general business studies and hopefully after the program, i would have a better idea of what i want to pursue as a career path. Well, this doesn’t really turn out to be particularly true as after a 4 year business course, I still wasn’t aware of what my strengths were and what excited me

However, in comparison to my peers who obtained a bachelor degree from a Bulgarian university, I felt lucky to be in an environment where you can freely express your thoughts, ask questions and that as long and you invest time to think about a certain topic, there is no wrong answer. I believe that this truly formed me as a person and later, as a professional who is never afraid to ask questions

My biggest lesson from my university time was that you don’t necessarily need to know what you want to be in life when you are 18, 19, or 21. I believe that one of the most important things you need learn is how to focus, be disciplined, do your research and ask questions. Those are things which you will need later in any path you choose.

Why did you seek out a career in this field? 

I always knew that marketing and building brands was something that excites me, so I decided I need to educate myself in this direction. In addition, I’ve always wanted to work in a field where I have some freedom when it comes to deciding when to do the work and marketing seemed like the right fit.

What was your first job or nuggets from jobs you had that helped you to get to where you are today? 

It’s funny how every job I had somehow built up the previous one. Until i got to my current position as head of marketing at LimeChain, I went through various organizations and positions, most of which included doing freelancing for couple of projects at the same time. My first experience was with a Start-up Accelerator called Eleven and it was the best place i could have possibly ended up. What I learned from my time there was that i want to work in a start-up environment, but not a corporation.

How did you prepare for an interview? 

I used to be super nervous before heading to an interview and for me preparation is everything. What i like doing is role-playing with a friend when it comes to questions like “Why are you good for this job?” or “What is the amount of salary you expect?”. With time, I understood two things – your most valuable features might not be easy to measure, like for example being good with numbers. However, there is for sure something that you rock at – it could be soft skill like being a good communicator, but think about how the company you want to work at will benefit from this. Maybe it will improve the office atmosphere or strengthen relationships with clients?

Books that helped you?

  • Pivot: The Only Move That Matters Is Your Next One by Jenny Blake;
  • 3 Billion Under 30 by Jared Kleinert

Things are changing very fast in the industry, how do you keep yourself updated. 

I like reading Vassilena Valchanova marketing’s blog – https://valchanova.me/ – she shares a lot of strategies, tools and hacks. A also love podcasts and working in the blockchain field, i try to stay up to date with the Zero Knowledge podcast. Another favourite entrepreneur is James Altucher and his podcast The James Altucher Show.

What can you recommend on CV? 

To use https://enhancv.com/ – always works when I want to secure an interview. From there, it’s on you.

Advice for someone looking for job? 

Set your priorities and be aware of what you are looking from a certain position – whether it’s just money, challenge or a long-term career. Then, prepare yourself of how to “sell” the traits you are good at.

Why do you think you were selected among other candidates?

  • A pinch of luck and years of hard work.

Lessons from jobs that you couldn’t get

I believe that there is a reason why I couldn’t get a certain job and in most cases, I just wasn’t the right person for this. This process could be stressful and depressing, but everyone needs to go through it. The important thing is to always re-evaluate WHY you did not get that interview or why you did not continue with the selection process. Ask a friend, who is more experienced to review your cover letter or CV and embrace the life-long learner attitude.

Margaret Dobreva is Head of Marketing at LimeChain. She has been involved in blockchain projects for the past year and passionately believes in the power of this technology. An entrepreneur by nature, she has also co-founded her own NGO with a social & cultural impact called Common Future, with which she organizes concerts and various initiatives with social benefit.

Leave a Reply

Your email address will not be published. Required fields are marked *