Marketing Strategy

Best Buy is an American-based multinational company situated in Richfield, Minnesota. It deals in consumer electronics. Richard.M.Schulze and James Wheeler were the pioneers of Best Buy. Back in 1996, the company functioned as an audio specialty store which was known as ‘Sound of Music. Subsequently, in 1983, it was rebranded as ‘Best Buy’. The company […]

When one thinks of the biggest corporations to ever exist, then the first name that comes to mind is Apple Computers. The same is true for smartphone companies, with the most recognizable brand being Apple’s iPhone. A look at consumer psychology gives us a brief insight into how Apple is so successful. Apart from creating […]