How does Planet Fitness make money?

Planet Fitness is one of America’s largest fitness companies. They are a chain of discount gyms that have small subscription fees. The average monthly cost of gym membership in America, according to Planet Fitness’s annual filing, is $61; with some mid-level and higher-tier gyms such as Equinox, Gold’s, Lifetime Fitness, Crunch, and LA Fitness having … Continue reading How does Planet Fitness make money?